Editorial: Lawn Care Business Failure
By Daniel Pepper
"99% of the failures come from people who have the habit of making excuses."
George Washington Carver (1864-1943)
American agricultural chemist
There are 4 major reasons for why a person would fail with a
lawn care business.
Ignorance, indecision, procrastination, and a lack of discipline.
If you want to beat the odds and succeed you need to keep
mowing. Keep trimming. Keep treating your customers and
employees right. Keep fighting.
Do what needs to be done and you'll be successful.
ORDINARY 'MILLIONAIRE'
If you have ever met a millionaire you are sure to come across
the startling fact that most are ordinary people.
Ordinary people have become rich through all sorts of ventures
and a lawn care business is no exception.
A lawn business offers you the limitless opportunity to grow and
earn big profits. You are the only determining factor to how big
your profits are. All you need to do is to run and manage your
business more efficiently than your competitors.
THERE IS NO EXCUSE
Nothing on the outside can stop you from achieving the goals
you have set for yourself and your business. You're not the
first person to walk down this road. There is always someone
else in the world that possessed even more seemingly impossible
odds but has gone through and come out the other side a winner.
Put the list of reasons it won't be you away. Someone else has
faced twice as much and been successful with lawn care in the
face of it.
How badly do you want a profitable lawn business?
You're going to get it if you fight until you see your dreams
become a reality.
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AN EXTRA PIECE OF MARKETING ADVICE...
People Like To Know About People
The huge rise in popularity of reality TV is no surprise. It controls 30% or more of prime time. Human interest is important.
Making people more familiar with the characters on the show by telling their life story, their goals and dreams etc. draws attention.
You can use human interest in your lawn business marketing. Understand this - your success may not be driven by how nice your lawn care services are...it may take off due to human interest.
Who you are, where you came from, your favorite TV show etc. All of this could be a blurb on your website or business blog. People like to know about people. This strategy may be the trick to see things take off for you.
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It's Easy To Do and It's Easy Not To Do
By Daniel Pepper
Rarely does a week go by that someone doesn't email or call me and ask how I managed to succeed while so many others that started where I did failed to get liftoff.
My mentor gave me the answer that made it so very clear. He said, "What's easy to do is also easy not to do."
You see to me it was a no brainer that I needed to change in order to see things change in my life. As a result I found it easy to read books and set goals. Those around me found it easier not to do.
I found it easy to start buying materials online and attending conventions. Those around me found it easier not to.
So here I am and there they are. I did what it took, they did not.
I would be so bold as to say that neglect is a killer of the change so many people wish to see.
It's not really a lack of opportunity. Opportunity is everywhere.
It's not really a lack of money. Banks are full of money.
It's not really a lack of books. Books are everywhere.
Everything a person could ever need to achieve success is within reach. The major reason that so few take advantage of all that we have is simply giving into the neglect "monster".
Neglect is like a disease. It starts in one area of our life and spreads to other areas. Next thing we know we don't feel like changing anything and as a result, nothing changes around us.
Inside each of us is a "knowing" when we are "on track" and when we are "off track". Failure to do those things we know we need to do leads to guilt. Often times guilt leads us further down the road of despair. The farther off course we go the less action we take in the "right" direction. No action = no change and the endless cycle continues.
So I leave you with this point. When you encounter the choice of "easy to" and "easy not to" that you make the decision to do the "easy to". More times than not, those small decisions often lead to the big difference we want and need to see in life, business, and our relationships.
Until next time...
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