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In this issue:
Successful Lawn Business Strategies Newsletter
Helping ordinary people create extraordinary wealth and freedom with lawn care.

Issue #31


Editorial: What Makes You Different?
By Daniel Pepper

"The difference between a big shot and a little shot is that a big shot's just a little shot that kept on shooting."

--Zig Ziglar


Most people focus on simply gettting their lawn business ready to
reveal to the public. What they forget about is the all important
answer to the question every person who comes in contact with
their company will ask, "What makes you different?".

Think about that.

How is your lawn care service set apart from the rest? What are
you offering and bringing to the table that has your customer say,
"Their lawn company is the one we must go with! Wow!".


Once you are excited about your lawn business then you're at
the place where you can really start selling it. Customers and
prospective customers can't get excited about your lawn business
if you're not.

It's not enough to just open the doors and wait. You need to
pack your lawn services full of value. And you need to constantly
be doing this. When you do, excitement about your lawn business
will undoubtedly follow.

Always be asking yourself the question of, "What can I do to add
value to my services and make my lawn business the most attractive
and irresistible?

Do this and you'll be certain to meet with success.




Marketing your lawn care business is termed 'selling in print'. The good news is that most of your competitor's ads, letters, etc. end with pathetic closes or even no close at all.

You know what I mean?

Like a letter to their customers that ends with "I sure hope you order your Fall Aeration."

Look it, if you want to make it, you have to be bold and blunt.

Here are 4 ingredients you need to make sure are part of the CALL TO ACTION you have in any of your advertisements:

1.Tell the customer exactly what you want them to do

2.Tell the customer exactly how you want them to do it

3.Tell the customer exactly when you want them to do it

4.Give the customer a clear incentive to do it as requested in steps 1-3

"Call right now and order your Fall Aeration. If you call before Nov 1st, you'll receive a liming for your lawn absolutely FREE."



How To Get Things To Change In Your Life

By Daniel Pepper


One day my mentor told me, "If you want things to change in your life, you must change. Learn to work harder on yourself than you do on your job."

Since I heard him say that I have rigorously been working on personal development. Its a journey that lasts a lifetime.

I always thought that what you bought or how much money you make is the most important thing. Wrong. What you become in the process of developing yourself is far more important than what you get. Always ask yourself, "What am I becoming?".

Here's something you may want to write down. What you become directly influences what you get. My mentor brought this thought home hard with this statement. He said, "Most of what you have today you have attracted by becoming the person you are today."


He went on to instruct me and say that your income rarely exceeds your own personal development.

I know what some of you are thinking. You may even be muttering it under your breath. Let me know someone who got financially lucky, right? Here's the thing about luck. Unless you learn to handle the responsibilities that come with "fast money", it will usually always disappear and the person will shrink back to the amount they can handle.

We have all heard about the lottery winners who end up broke a year later, right? Okay, lets keep going.

I like a statement I once read about money. It goes like this: "If you took all the money in the world and divided it equally among everybody, it would soon be back in the same pockets it was before."

My point is that its difficult to maintain that which has not been obtained through your own personal development.

So here's the great axiom of life. If you do what you've always done, you'll get what you've always gotten. But if you do what you've never done, you'll get what you've never gotten.

Until next time...






Fertilizer For Your Mind

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.

There are no new fundamentals. You've got to be a little suspicious of someone who says, "I've got a new fundamental." That's like someone inviting you to tour a factory where they are manufacturing antiques.

Some things you have to do every day. Eating seven apples on Saturday night instead of one a day just isn't going to get the job done.

Success is nothing more than a few simple disciplines, practiced every day; while failure is simply a few errors in judgment, repeated every day. It is the accumulative weight of our disciplines and our judgments that leads us to either fortune or failure.



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The Ultimate Lawn Care Business Formula Excerpt:


Chapter 13: Your Competitors Are Charging For 1st Place


There are at least one million new businesses popping up in this country every year. There are currently more than 25 million businesses in America, ranging from single individuals all the way up to corporate giants.

Within this group are hungry competitors looking to get your customers and steal your market share. They are charging down the race track looking to boot you out of the way and finish first.

It will always put a smile on our faces to be miles ahead of our competitors, but sometimes all it takes, like in horse racing, is just being an ‘inch’ better. This small amount can make all the difference in the world.


You Can Still Win Even By A Razor’s Edge

Sometimes the line between winning and losing in the lawn business does come down to being a razor's edge better than a competitor. It really does.

Think about this. One person ‘almost’ starts a lawn business, but you do start it. One person ‘almost’ completes a task from within this formula, but...


Pick up your Hard Copy or Instant Download (with 5 Free Bonuses) RISK-FREE today!


Meet a real person making money with The Formula!

"I needed to make some money around my college classes and I decided to go with mowing lawns. Thank you for your course. The first several chapters stirred me up so much that within a week I had gone door to door and gotten 17 customers. After that is was all about maintaining those customers because that was enough for me. You helped me keep my business efficient and organized because of your tips. Thank you. Your course helped me make the money I needed."

Christine Janz (ARKANSAS)


Recommended Resources

Dale Carnegie

Dale Carnegie was an American writer and the developer of famous courses in  self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of books that have sold millions and millions of copies.   

The New Art Of Public Speaking   

How To Win Friends & Influence People  

The Quick And Easy Way To Effective Speaking  

The Leader In You    

"Mr. Carnegies books are just as useful today as they were when they were first published. He inspired me and my pursuit of wealth with a lawn care business intensely. He teaches skills anyone can use through underlying principles of dealing with people so that they feel important and appreciated."


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If this sounds like something you're interested in then send us an email through the link below so we can show you how to promote our wildly popular lawn business products and get paid handsomely to do it today!

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