Editorial: What Makes You Different?
By Daniel Pepper
"The difference between a big shot and a little shot is that a big shot's just a little shot that kept on shooting."
Most people focus on simply gettting their lawn business ready to
reveal to the public. What they forget about is the all important
answer to the question every person who comes in contact with
their company will ask, "What makes you different?".
Think about that.
How is your lawn care service set apart from the rest? What are
you offering and bringing to the table that has your customer say,
"Their lawn company is the one we must go with! Wow!".
YOU MUST BE EXCITED
Once you are excited about your lawn business then you're at
the place where you can really start selling it. Customers and
prospective customers can't get excited about your lawn business
if you're not.
It's not enough to just open the doors and wait. You need to
pack your lawn services full of value. And you need to constantly
be doing this. When you do, excitement about your lawn business
will undoubtedly follow.
Always be asking yourself the question of, "What can I do to add
value to my services and make my lawn business the most attractive
Do this and you'll be certain to meet with success.
AN EXTRA PIECE OF MARKETING ADVICE...
Marketing your lawn care business is termed 'selling in print'. The good news is that most of your competitor's ads, letters, etc. end with pathetic closes or even no close at all.
You know what I mean?
Like a letter to their customers that ends with "I sure hope you order your Fall Aeration."
Look it, if you want to make it, you have to be bold and blunt.
Here are 4 ingredients you need to make sure are part of the CALL TO ACTION you have in any of your advertisements:
1.Tell the customer exactly what you want them to do
2.Tell the customer exactly how you want them to do it
3.Tell the customer exactly when you want them to do it
4.Give the customer a clear incentive to do it as requested in steps 1-3
"Call right now and order your Fall Aeration. If you call before Nov 1st, you'll receive a liming for your lawn absolutely FREE."
How To Get Things To Change In Your Life
By Daniel Pepper
One day my mentor told me, "If you want things to change in your life, you must change. Learn to work harder on yourself than you do on your job."
Since I heard him say that I have rigorously been working on personal development. Its a journey that lasts a lifetime.
I always thought that what you bought or how much money you make is the most important thing. Wrong. What you become in the process of developing yourself is far more important than what you get. Always ask yourself, "What am I becoming?".
Here's something you may want to write down. What you become directly influences what you get. My mentor brought this thought home hard with this statement. He said, "Most of what you have today you have attracted by becoming the person you are today."
He went on to instruct me and say that your income rarely exceeds your own personal development.
I know what some of you are thinking. You may even be muttering it under your breath. Let me guess...you know someone who got financially lucky, right? Here's the thing about luck. Unless you learn to handle the responsibilities that come with "fast money", it will usually always disappear and the person will shrink back to the amount they can handle.
We have all heard about the lottery winners who end up broke a year later, right? Okay, lets keep going.
I like a statement I once read about money. It goes like this: "If you took all the money in the world and divided it equally among everybody, it would soon be back in the same pockets it was before."
My point is that its difficult to maintain that which has not been obtained through your own personal development.
So here's the great axiom of life. If you do what you've always done, you'll get what you've always gotten. But if you do what you've never done, you'll get what you've never gotten.
Until next time...