Editorial: It's Not Just About The "How To"
By Daniel Pepper
"When we sense that something positive is going to happen, we're energized. When we fear we're going to lose, we are de-energized. That's why motivation is important."
99% of lawn care business information out there is about the 'how
to'. If that's all you learn, you'll be in trouble in no time.
Success is never just about knowing how to start and run a lawn care
business. You also have to have the 'want to'.
As you read (or will read) in the early chapters of "The Formula",
you have to have the drive. You have to succeed on the inside
before you'll succeed on the outside.
MOST PEOPLE SKIP IT
The majority of people who are running a lawn care business skip this
They fly right in to their business and never stop to think about what
would drive them. No sooner have they started, but they run into
some challenges. Ugly circumstances, although unpleasant, nevertheless
issues that should be worked out end up knocking them off their feet.
Don't go another day running your lawn care business without the
'want to'. It would be far better for you to turn off your phone and
go for a drive and think about why you want to make it with a lawn
care business. Not just getting by, but really making it.
DON'T LEAVE HOME WITHOUT IT
Don't continue to work hard at how to run a lawn care business
without also working hard at why you want to succeed with a lawn
You see if you want something bad enough, you'll eventually find the
how to. But if you don't want something bad enough, chances are you
won't stick things out long enough to find an answer
AN EXTRA PIECE OF MARKETING ADVICE...
Spy On Your Competition
I smile every time I mention this marketing strategy. Some lawn business owners cringe at the thought. They feel like it's just wrong, but it isn't.
You'd be amazed (I'm not) of how many of my competitors are on this mailing list. They're watching, looking, and copying me as fast as they can. They're seeing where I'm going and what I'm doing because my course is at the top of online lawn care guides. And in like manner, my staff and I are watching them closely too.
Spying on your competition is very important and the easiest way to get it is to get your competitors to sell to you.
It's far too easy for lawn care business owners to think they've got it all figured out. I've talked to my fair share. But the smart lawn business marketer understands that there are things they don't see on the surface.
The best way to dig beneath the surface is to answer your lawn business competitors' ads and ask them for a quote/estimate, get on their mailing lists, etc.
Don't be ignorant of what you're competition is doing. Spy on your competition.
By Daniel Pepper
We are all leaders and there are 2 essential parts to this "position" in life that absolutely need to be present - honesty and integrity. You'd be surprised how much your family, friends, and co-workers watch you. You remember when you were a kid and you knew when your mom or dad meant business and when they didn't. You knew when they wanted you to clean up your room and when they REALLY wanted you to clean up your room. Over time, you became very aware of the slightest nuances in their voice.
Now look at this idea from the point of a business owner with employees. Do you think there's anything your crew(s) don't know about you? If you haven't been totally honest with them, do you really think you've gotten away with it? Probably not or not for much longer.
But if you insist you have slipped under the radar, there might be a good chance that people are intimidated by you, and that's a problem in its own right since they won't confront you.
But lets look at leadership on the other side of the spectrum. In any business, people really want to believe in their leaders. If you present them with genuine reasons to trust you, they're not going to go looking for reasons to think otherwise. You see they'll be just as aware of the "good stuff" you do as they are about the "bad stuff".
The fact is act of dishonesty will not stay hidden for long and when it comes to the surface it will push over the deck of "honesty" cards you set up in the first place. But every act of integrity that you carry out will keep building the house of "honesty" cards. Believe it or not, as a leader, you have the choice of how you will be seen by those who work for and with you.
Now I know what you're thinking. Yes, we all know several people who have gotten ahead as a result of unethical activity. But what we also have to consider is that going down the wrong path creates a long term consequence. In the end, it doesn't pay and never has.
"Wealth gained by deceit, dwindles away."
Acting dishonestly really leads to loss of your own self respect. You can have everything in the world but you've lost respect for yourself, what have you really accomplished? Bar none, the only way to ever attain true and lasting success is to achieve it with integrity and honesty.
Some of you may be saying I am "preaching" but this is practical advice from many great business leaders today.
Until next time...