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In this issue:
Successful Lawn Business Strategies Newsletter
Helping ordinary people create extraordinary wealth and freedom with lawn care.

Issue #16


Editorial: It's Not Just About The "How To"
By Daniel Pepper

"When we sense that something positive is going to happen, we're energized. When we fear we're going to lose, we are de-energized. That's why motivation is important."
-Zig Ziglar


99% of lawn care business information out there is about the 'how to'. If that's all you learn, you'll be in trouble in no time.

Success is never just about knowing how to start and run a lawn care
business. You also have to have the 'want to'.

As you read (or will read) in the early chapters of "The Formula",
you have to have the drive. You have to succeed on the inside
before you'll succeed on the outside.


The majority of people who are running a lawn care business skip this
important step.

They fly right in to their business and never stop to think about what
would drive them. No sooner have they started, but they run into
some challenges. Ugly circumstances, although unpleasant, nevertheless
issues that should be worked out end up knocking them off their feet.

Don't go another day running your lawn care business without the
'want to'. It would be far better for you to turn off your phone and
go for a drive and think about why you want to make it with a lawn
care business. Not just getting by, but really making it.


Don't continue to work hard at how to run a lawn care business
without also working hard at why you want to succeed with a lawn
care business.

You see if you want something bad enough, you'll eventually find the
how to. But if you don't want something bad enough, chances are you
won't stick things out long enough to find an answer



Spy On Your Competition

I smile every time I mention this marketing strategy. Some lawn business owners cringe at the thought. They feel like it's just wrong, but it isn't.

You'd be amazed (I'm not) of how many of my competitors are on this mailing list. They're watching, looking, and copying me as fast as they can. They're seeing where I'm going and what I'm doing because my course is at the top of online lawn care guides. And in like manner, my staff and I are watching them closely too.

Spying on your competition is very important and the easiest way to get it is to get your competitors to sell to you.

It's far too easy for lawn care business owners to think they've got it all figured out. I've talked to my fair share. But the smart lawn business marketer understands that there are things they don't see on the surface.

The best way to dig beneath the surface is to answer your lawn business competitors' ads and ask them for a quote/estimate, get on their mailing lists, etc.

Don't be ignorant of what you're competition is doing. Spy on your competition.




Leadership Must-Haves

By Daniel Pepper

We are all leaders and there are 2 essential parts to this "position" in life that absolutely need to be present - honesty and integrity. You'd be surprised how much your family, friends, and co-workers watch you. You remember when you were a kid and you knew when your mom or dad meant business and when they didn't. You knew when they wanted you to clean up your room and when they REALLY wanted you to clean up your room. Over time, you became very aware of the slightest nuances in their voice.

Now look at this idea from the point of a business owner with employees. Do you think there's anything your crew(s) don't know about you? If you haven't been totally honest with them, do you really think you've gotten away with it? Probably not or not for much longer.

But if you insist you have slipped under the radar, there might be a good chance that people are intimidated by you, and that's a problem in its own right since they won't confront you.

But lets look at leadership on the other side of the spectrum. In any business, people really want to believe in their leaders. If you present them with genuine reasons to trust you, they're not going to go looking for reasons to think otherwise. You see they'll be just as aware of the "good stuff" you do as they are about the "bad stuff".

The fact is act of dishonesty will not stay hidden for long and when it comes to the surface it will push over the deck of "honesty" cards you set up in the first place. But every act of integrity that you carry out will keep building the house of "honesty" cards. Believe it or not, as a leader, you have the choice of how you will be seen by those who work for and with you.

Now I know what you're thinking. Yes, we all know several people who have gotten ahead as a result of unethical activity. But what we also have to consider is that going down the wrong path creates a long term consequence. In the end, it doesn't pay and never has.

"Wealth gained by deceit, dwindles away."

Acting dishonestly really leads to loss of your own self respect. You can have everything in the world but you've lost respect for yourself, what have you really accomplished? Bar none, the only way to ever attain true and lasting success is to achieve it with integrity and honesty.

Some of you may be saying I am "preaching" but this is practical advice from many great business leaders today.

Until next time...









Fertilizer For Your Mind

"The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly."

"We must learn to help those who deserve it, not just those who need it. Life responds to deserve not need."

"My mentor said, 'Let's go do it', not 'You go do it'. How powerful when someone says, 'Let's!'"


We're Rolling Out The RED CARPET and Inviting YOU


Lawn Care Business Superconference!

Lawn Business Seminar In VancouverCalifornia Lawn Business Conference

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Nutrition Corner

TODAY'S TOPIC: Get Ripped While Working!

For more info about getting ripped while working click here.



The Ultimate Lawn Care Business Formula Excerpt:


Chapter 25: Start Where You Are


The hard-hitting fact is that you can become wealthy mowing lawns.  You can start right where you are, right now, and go to work on your future.

You can start figuring out who your target market will be, you can start saving for the lawn equipment you need to buy, you can start getting your finances in order and paying off your debts.  You can start practicing mowing and trimming lawns like never before. You can resolve to be the best lawn business marketer in your state or province and even the country. You can decide to treat your current customers with such reverence it’ll knock them off their feet. You can discipline yourself to do whatever it takes to achieve your lawn business dreams.

You can become wealthy during the course of your working lifetime by committing yourself to studying the Ultimate Lawn Care Business Formula and doing the techniques, over and over, until you get the same results.

If a 12-year-old boy who was forced to mow his lawn by his parents as an afternoon chore can do it, then surely you can do at least as well, if not much, much better.  But you must...



Pick up your Hard Copy or Instant Download (with 5 Free Bonuses) RISK-FREE today!


Meet a real person making money with The Formula!

"I worked for 15 years at my job before they let me go because of down-sizing. I couldn't believe it. I thought I would have that job forever. Perhaps it was too naive. I admit I was quite desperate when I found your Formula online but I needed to do something. I followed your advice and practiced mowing on my own lawn. With the help of my husband I got to the point with mowing and trimming that I felt confident enough to sell it. After 3 months I have 29 customers and make over $2900 per month. That's $600 more than my previous job per month and 10 hours less per week!"

Helen Garner (IDAHO)


Recommended Resources

Sam Beckford

Sam Beckford is known throughout the United States and Canada as the "Small Business Millionaire." A five-time business failure who became a millionaire on attempt number six, his story has been told in books, on radio and television, and used in seminars across North America to help other business owners convert their own failures into successes. Beckford has successfully coached and been consulted by hundreds of business owners on how to get extraordinary results from ordinary small businesses, based on lessons from his own real-life experience.  

9 Lies That Are Holding Your Business Back  

The Small Business Millionaire  

"Sam tells you, point blank, that succeeding in business isn't simple. It's not just about the "how" to run a company, it is also about the "want". We as lawn care business owners have to WANT to succeed. That means putting our hands to the mower and moving forward. Take a look at his books. They are inspirational."


Attention Affiliates!

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The reason is simple. You will represent some of the best-selling lawn business products on the market and we want the best on our team. We want the effort we invest to personally help those affiliates who actively promote our products to be effective and worthwhile.

If this sounds like something you're interested in then send us an email through the link below so we can show you how to promote our wildly popular lawn business products and get paid handsomely to do it today!

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