Editorial: Lawn Care Business Customer Wisdom
By Daniel Pepper
"Good service leads to multiple sales. If you take good care of your customers, they will open doors you could never open by yourself."
Always study your customer. Knowing how to succeed, along
with the 'want to', plus knowing your customers, will always
lead to success.
Face it, not every person is a customer you should
have for your lawn care business. Don't follow in the footsteps of
those who failed thinking you need to try and get any kind of
customer. That is wrong.
Stick to the good, 'okay' customer. You must define who they are.
You can only take on so many customers as your lawn care
business grows. It's like the hours in a day -- there are only
24. This means you can only service so many. There is a
With this in mind, you want to be carrying out your lawn services
for good customers, not being so tied up with bad ones that you have
to let a good one go.
Focus on attracting these good customers. These are people who pay
on time, who don't complain, who are constantly referring your
business to others. Roll out the red carpet for these customers.
STUDY YOUR CUSTOMERS -- KNOW THEM
As I mentioned before study your customers. Know where they
came from and how they found your lawn care business. What
advertising methods brought them in. Pump your marketing
dollars in that direction.
Find out where your bad customers came from and steer clear
from marketing that way.
Make phone calls. Send out emails. Find out from your current
customer roster all that you can about them.
Customer knowledge is power. The more of it you've got, the more
powerful your lawn care business becomes.
AN EXTRA PIECE OF MARKETING ADVICE...
Do Your Homework
Over the years I've observed that the more experience a lawn business owner has the lazier they are about doing their homework.
Doing your homework is another means of succeeding in the lawn business industry and it's usually not very difficult to do. And once you do it and keep doing it you'll gain another advantage over your competition because most of them are lazy and are probably "winging it".
I've had my fair shares of making costly mistakes because I didn't do my homework first and I've not made that particular mistake again.
Here is a list of 9 sources of research for your lawn business marketing...
1. SRDS (Standard Rate and Data Service)
2. Lawn Care Magazines
3. Trade Shows
6. Friends and Family
8. Newsletters such as this one! :-)
9. The Ultimate Lawn Care Business Formula
Where To Find Ambition
By Daniel Pepper
Where does ambition come from? Where do you find it? My mentor told me there is really only one true origin of ambition and that it lies within you.
Every motivation, every action and reaction, every thought. Your true ambition is a reflection of exactly who are.
Who you are is self expression. And self expression is self direction.
How you direct your thoughts, how you direct where you go, how you motivate yourself. Ambition is the result of your self direction.
We all know people who are self directed. They're easy to spot. They know who they are and where they want to go. They are constantly pursuing their goals and are learning things at a rapid rate. They are on their toes ready for a window of opportunity to be acted upon.
A self directed person works on the parts of their life that will make them better. Working on their disciplines, their attitudes, working on their health, working on their leadership skills. They write things out. They plan and visualize themselves in the place they want to be, heading in the direction they want to go.
Here's a great statement that starts to bring this all together. "Direction determines destination."
Start questioning where you are going in life and with business. Is what you're doing today taking you in the direction you want to go? Is who you are spending time with helping you achieve all that you desire to?
What you never want to do is to take things too lightly. Don't kid yourself.
You have to take the time to constantly take note of the direction you're heading in life. Don't put off asking yourself questions that help determine your direction.
After all, if you want to go north and your directing your life south, you'll never arrive, no matter how nice you are and how hard, smart you work.
So ask yourself questions daily. Work with your thoughts to determine the best decision in that moment that will take you in the right direction (self direction). Ride the waves of your ambition as you discipline yourself to ask questions and make changes to stay on the path of success. Let the power of your own ambition take you where you want to go, to do what you want to do, to create the life you want to live and the business you want to own!
Until next time...