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In this issue:
Successful Lawn Business Strategies Newsletter
Helping ordinary people create extraordinary wealth and freedom with lawn care.

Issue #30


Editorial: Work On Your Business Not For It
By Daniel Pepper

"If opportunity doesn't knock, build a door."

- Milton Berle (1908-2002)
comedian & actor


The best in the lawn care industry work on their
business not for it. The biggest mistake being committed by owners
everywhere is that they are stuck working for their lawn business
not working on it and building revenue.

They have gone from their previous boss, to a multitude of new
ones and have improperly built their business in such a way that
it runs entirely based on them. The time necessary to grow their
lawn business is nowhere to be found.


The wealthy owner gets a race car (lawn business) and looks after
it with great care. They also enjoy watching it race and make money
for them.

The struggling business owner also gets a race car but jumps in the
driver's seat and goes on a very scary ride.

While the struggling owner is racing, the wealthy owner is making
deals and getting even more race cars to make them more money.

In essence, they are using their lawn business to get wealthy. The
struggling business owner is getting used by their business.

By the end of the day, this owner is worn out and beat up.


Start where you are. As long as you understand this principle that
makes you wealthy and are taking action to do something about
it, you are on the right track.

While your competitors are struggling, you can be enjoying owning
a lawn care business because you are getting richer every season.

Begin to think of ways you can delegate responsibility so that you
have more time to work on your lawn care business and not for it.




Nobody likes to hear you brag about how great your lawn business is. If you're just starting off you don't have much of a choice but when you start to get customers, get their testimonials!

Lawn business ads should be created on the basis that what your customers say about your lawn business is much, much more powerful than what you say about yourself. Take advantage of that!

Collect customer testimonials and use them as often as you can on your estimate forms, business cards, website, flyers etc.



How To Bounce Back

By Daniel Pepper


We've all been there. We can even remember the intense feelings and emotions we felt. You may even be going through something like this right now.

There you are. You have an idea in your mind. Something you are getting excited about. You've done your due diligence and you are certain you’re prepared.

Then nothing happens.

You hit a wall. However you want to describe it.

Your plans just don’t work out. You were certain you had it perfectly laid out. In the end, your idea crashed and burned.

Its in times like these when you may be alone. There may be no one there to lean on. As my mentor instructed, "These are the times when you have to be your own best cheerleader."

Here are 2 ways to keep yourself encouraged.

1.) Remind Yourself

Remind yourself that you’re bound to succeed. Don’t let what happened beat you up. Bounce back because your next opportunity is coming. The only thing about your past mistake is that you must learn from it. But when your next opportunity shows up that will be the chance for you to show that you have learned from your mistakes. You can do it.

2.) Take Responsibility

Don't blame others. Take responsibility. Learn from the fact that even though you did the best you could, your prospect may have wanted it a different way. In a different color. With different terms. Be on your toes and be ready for the bumps in the road of life. The most recent mistake just set you up to take advantage of the one that is on its way. Remind yourself that you have what it takes to succeed.

You need to learn from your mistakes. Thomas Edison failed thousands of times and when asked about those "failures" he simply said they were not failures but thousands of ways that don't work and that he was that much closer to finding the answer.

If you discovered what went wrong last time, then you know how to make it right for the next time. If you figured out what it was in your presentation to the prospect that didn’t work, don’t do or say that thing next time.

You need to stir yourself up. You need to cheer yourself on because you can’t afford to wait and hope that someone else will come along and help you up. You may not be able to rely on someone else but you can rely on yourself. You have what it takes to make it through. Don't wish it was easier. Wish you were better. Wish you had more skills. Wish you had more will power and get to work on becoming that person who bounces back.

You have to believe in a positive outcome in your future. You have to encourage yourself by keeping your future accomplishments in mind.

This isn't the end. Its just a bump in the road.

There’s an old saying, “Get knocked down 7 times and get up 8 times.” If you fall, get right back up. If something goes wrong, do what you must to make it right.

If you get knocked down, jump back up. If you get bumped off course, jump back on course. If you fall off, get back on. It could be scary. It could be hard. It probably will be hard to some degree.

Bounce back. You can do it.

Until next time...







Fertilizer For Your Mind

Asking is the beginning of receiving. Make sure you don’t go to the ocean with a teaspoon. At least take a bucket so the kids won’t laugh at you.

There is no better opportunity to receive more than to be thankful for what you already have. Thanksgiving opens the windows of opportunity for ideas to flow your way.

Resolve says, “I will.” The man says, “I will climb this mountain. They told me it is too high, too far, too steep, too rocky and too difficult. But it’s my mountain. I will climb it. You will soon see me waving from the top or dead on the side from trying.”

Disgust and resolve are two of the great emotions that lead to change.



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Nutrition Corner

TODAY'S TOPIC: How To Get Ripped While Working!

For more info about the best protein click here.



The Ultimate Lawn Care Business Formula Excerpt:


Chapter 22: When Your Phone Starts Ringing


Oh the excitement that shoots through you as your phone rings. The effective marketing of your lawn business has resulted in your name and number coming across the path of a needy prospect who recognized and felt confident enough to call you.

Like a fisherman who just felt a fish latch onto his hook, you also got a bite of business.

The next several steps are all about following a system. Following these proven procedures will ensure that your bite for business turns into as many ‘caught’ fish as you can handle.

Your Marketing Is Working

A ringing phone is a surefire sign your marketing is doing its job. And for the most part, you’ll barely keep your composure as you think about the fact that people are now calling and you’re actually on your way to big lawn business profits.

But like a new car, a cool vacation, or a new TV, things that were once exciting, will eventually wear off. After all, this is a business. And as your business grows, your phone may ring so much, and without a proper reception system in place, you may find yourself tempted to throw the phone if you are the only one taking calls.

The ringing phone is the first step of many in your quest for operating your lawn business effectively.


Answer The Phone Professionally

This may seem like a no-brainer. Perhaps it’s even humorous to some. But how someone has answered a phone has made or broken a deal for even you. Can you remember a time when you wanted to say, order in? Perhaps you couldn’t understand the person on the other line. Maybe they cleared their throat while taking your order and you almost gagged. For one reason or another, you have hung up the phone or had a serious doubt arise when you encountered someone unprofessionally answering your phone call.

No matter which way you put it, if someone answers the phone in a rude or unprofessional manner, you’ll instantly think twice about doing business with them.

In like manner, how you answer your lawn business phone, will...


Daniel's Comments:

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Meet a real person making money with The Formula!

"Well, your course works here too. Even down under I have managed to follow your tips in regards to creating my company and building it to 44 customers. I am paying off debt faster than I thought possible with this extra income stream. Any time you want to do a seminar down here let me know because I will shout it on the streets. :-) Thank you kindly mate."

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Recommended Resources

David Garfinkel

David Garfinkel is a veteran marketer with 20-plus year's experience under his belt. As Principal of David Garfinkel, LLC in San Francisco, he has helped people in over 100 industries make millions of dollars for their businesses with his copy, strategic marketing advice, and by teaching them how to write their own copy. He has also provided valuable counsel to the Wharton School Club of Washington, D.C., one of the most highly regarded clubs in the global Wharton School Alumni Network. A popular speaker at business events, David is known by industry insiders as "The Marketer's Marketer" because leaders in the field often call on David to help them solve their most thorny problems.    

Advertising Headlines That Make You Rich...     

"As you will or have read in "The Formula", a great headline makes all the difference. Scientific tests have proven it over and over. Just by changing a headline, you can increase an ad's profitability by two, three, even five times. I believe this is one of the best resources for quickly and easily creating powerful advertising headlines that are a perfect fit for any lawn care business."


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If this sounds like something you're interested in then send us an email through the link below so we can show you how to promote our wildly popular lawn business products and get paid handsomely to do it today!

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