Editorial: Work On Your Business Not For It
By Daniel Pepper
"If opportunity doesn't knock, build a door."
- Milton Berle (1908-2002)
comedian & actor
The best in the lawn care industry work on their
business not for it. The biggest mistake being committed by owners
everywhere is that they are stuck working for their lawn business
not working on it and building revenue.
They have gone from their previous boss, to a multitude of new
ones and have improperly built their business in such a way that
it runs entirely based on them. The time necessary to grow their
lawn business is nowhere to be found.
IT'S LIKE A RACE CAR
The wealthy owner gets a race car (lawn business) and looks after
it with great care. They also enjoy watching it race and make money
The struggling business owner also gets a race car but jumps in the
driver's seat and goes on a very scary ride.
While the struggling owner is racing, the wealthy owner is making
deals and getting even more race cars to make them more money.
In essence, they are using their lawn business to get wealthy. The
struggling business owner is getting used by their business.
By the end of the day, this owner is worn out and beat up.
START WHERE YOU ARE
Start where you are. As long as you understand this principle that
makes you wealthy and are taking action to do something about
it, you are on the right track.
While your competitors are struggling, you can be enjoying owning
a lawn care business because you are getting richer every season.
Begin to think of ways you can delegate responsibility so that you
have more time to work on your lawn care business and not for it.
AN EXTRA PIECE OF MARKETING ADVICE...
Nobody likes to hear you brag about how great your lawn business is. If you're just starting off you don't have much of a choice but when you start to get customers, get their testimonials!
Lawn business ads should be created on the basis that what your customers say about your lawn business is much, much more powerful than what you say about yourself. Take advantage of that!
Collect customer testimonials and use them as often as you can on your estimate forms, business cards, website, flyers etc.
How To Bounce Back
By Daniel Pepper
We've all been there. We can even remember the intense feelings and emotions we felt. You may even be going through something like this right now.
There you are. You have an idea in your mind. Something you are getting excited about. You've done your due diligence and you are certain you’re prepared.
Then nothing happens.
You hit a wall. However you want to describe it.
Your plans just don’t work out. You were certain you had it perfectly laid out. In the end, your idea crashed and burned.
Its in times like these when you may be alone. There may be no one there to lean on. As my mentor instructed, "These are the times when you have to be your own best cheerleader."
Here are 2 ways to keep yourself encouraged.
1.) Remind Yourself
Remind yourself that you’re bound to succeed. Don’t let what happened beat you up. Bounce back because your next opportunity is coming. The only thing about your past mistake is that you must learn from it. But when your next opportunity shows up that will be the chance for you to show that you have learned from your mistakes. You can do it.
2.) Take Responsibility
Don't blame others. Take responsibility. Learn from the fact that even though you did the best you could, your prospect may have wanted it a different way. In a different color. With different terms. Be on your toes and be ready for the bumps in the road of life. The most recent mistake just set you up to take advantage of the one that is on its way. Remind yourself that you have what it takes to succeed.
You need to learn from your mistakes. Thomas Edison failed thousands of times and when asked about those "failures" he simply said they were not failures but thousands of ways that don't work and that he was that much closer to finding the answer.
If you discovered what went wrong last time, then you know how to make it right for the next time. If you figured out what it was in your presentation to the prospect that didn’t work, don’t do or say that thing next time.
You need to stir yourself up. You need to cheer yourself on because you can’t afford to wait and hope that someone else will come along and help you up. You may not be able to rely on someone else but you can rely on yourself. You have what it takes to make it through. Don't wish it was easier. Wish you were better. Wish you had more skills. Wish you had more will power and get to work on becoming that person who bounces back.
You have to believe in a positive outcome in your future. You have to encourage yourself by keeping your future accomplishments in mind.
This isn't the end. Its just a bump in the road.
There’s an old saying, “Get knocked down 7 times and get up 8 times.” If you fall, get right back up. If something goes wrong, do what you must to make it right.
If you get knocked down, jump back up. If you get bumped off course, jump back on course. If you fall off, get back on. It could be scary. It could be hard. It probably will be hard to some degree.
Bounce back. You can do it.
Until next time...