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In this issue:
Successful Lawn Business Strategies Newsletter
Helping ordinary people create extraordinary wealth and freedom with lawn care.

Issue #29

 

Editorial: What To Do When You Hit a Wall
By Daniel Pepper

"Things turn out best for the people who make the best of the way things turn out."

- John Wooden

 

If you ever find yourself experiencing a lack of business during the time of year where you should be in abundance, don't despair.

Instead of closing up shop and complaining, there are several things
you can do.

You can take time during the day to focus entirely on driving in more business by dropping into prospective commercial businesses or even residential homes and leaving a flyer or door hanger(if you're legally allowed). You can even contact your current and previous one-time customers.

Schedule time during your day to do this. Take an hour or two to work on finding more business.

Some lawn care business owners are reluctant to phone customers
on their roster, let alone one-time customers that have come and gone.
They feel they are bothering them and don't want to make the effort.
But you must remember that since you have a lawn service that they
need, you are not bothering them. You are helping them.

YOU CAN ALWAYS DO MORE

There is always something you can do to get more business. Don't
stop after trying one idea. Don't be a victim of that one idea not
working. Don't throw in the towel because one idea didn't work out.
You have to have several and in fact, constantly be thinking about
new ideas you can implement in your business.

You should bounce and not break when you hit a wall. You should
ricochet off the wall and go in another direction. Never stop. Never
stall. Keep going. Keep testing. Keep stepping out and doing
something. Eventually you will find the winning combination.

DON'T STOP WITH ONE IDEA

So don't think that one idea is all you need. Even if it works, there's so many other ideas that can bring in even more money for you.

Quitting is not the answer when the mowing gets tough. There are
people who rely on your services and don't want you to go.

A simple email, phone call, or letter from you could make all the
difference in sprucing up your income so that you can keep moving
forward.

 

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AN EXTRA PIECE OF MARKETING ADVICE...

Here's an age old marketing fact you need to brand in your memory. What is known in the world of psychology and breaking down resistance and gaining acceptance of lawn business advertising is that it takes 7 to 21 repetitions in a condensed period of time to have an impact on a person.

That is what the "21 Day Rule" created by Dr. Maxwell Maltz is all about. He states that it takes 21 days of doing something to create a habit.

In lawn care business selling, "repetition" is required to have impact whether it's one on one selling or print or whatever. So, if you want a response (and you do), your marketing must deliver the same message repeatedly.

Be consistent with your marketing. If you can't afford to run an ad over a period of time that will allow a person to see it several times, then don't do it. You're wasting your marketing money.

Here are several ways you can use repetition in a letter or email to your customers - such as the one you may need to write to drum up some more business.

Let's say you have a claim like "this is the easiest way to have the greenest lawn on the block." How can you repeat this several times within the same letter or email, without being obvious about it?

Here are 6 ways to do just that...

1.Straightforward statement or promise
2.Place it in the guarantee
3.Have it said in a customer testimonial
4.Tell a story that demonstrates how green their lawn can be
5.Put it in a list of bullet points
6.Place it in the P.S.

_____________________________________________________________

Creating Opportunity

By Daniel Pepper

 

A person you taps into their ingenuity is a person who comes across a back yard full of weeds and debris and sees the making of a wonderful landscape makeover. A person who taps into their ingenuity is a person who walks into an old, battered home and sees a brand new renovated home. The point is obvious. A person using ingenuity is one who creates opportunity in all areas of their life no matter what the situation looks like.

To use our creative abilities, we have to stay focused and keep our minds open and active. This mental attitude is much like a basketball player who is always on their toes, ready to move in any direction at any time, regardless of the situation.

A person with ingenuity who creates opportunity does their due diligence. They do the work to find out what you can before any action is taken. Be prepared. Be on your toes. Be resourceful. Do all you can in preparation for creating opportunity even in situations that seem impossible.

Creating opportunity means we can't be lazy. We can't be lathargic. We have to be willing to go after opportunities and not sit back hoping they'll knock on our door. Always be looking for a way to be working toward your dreams and goals.

Ingenuity is twofold. It's daring. It's about willing to go where no man or woman has gone before. It's about being courageous in the face of fear.

The second part to ingenuity is creativity. You need creativity to see the whole picture and to shape it to your advantage.

Keep in mind that creating opportunity is not just about yourself. It's also about opening doors for others even when there is no apparent gain for yourself. Its about feeling good enough about yourself, having enough self-worth, to want to seek advantages and opportunities that will make a difference.

As a result, you will find a way where there may not have been a door before. You will increase your confidence. Your courage will grow and you will succeed.

Until next time...

 

 

 

_____________________________________________________________

Fertilizer For Your Mind

Don’t become a victim of yourself. Forget about the thief waiting in the alley; what about the thief in your mind?

It is not what happens that determines the major part of your future. What happens, happens to us all. It is what you do about what happens that counts.

You say, “The country is messed up.” That’s like cursing the soil and the seed and the sunshine and the rain, which is all you’ve got. Don’t curse all you’ve got. When you get your own planet, you can rearrange this whole deal. This one, you’ve got to take it like it comes.

Walk away from the 97% crowd. Don’t use their excuses. Take charge of your own life.

Take advice, but not orders. Only give yourself orders. Abraham Lincoln once said, “Since I will be no one’s slave, I will be no one’s master.”

You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of. You don’t have charge of the constellations, but you do have charge of whether you read, develop new skills, and take new classes.

Your paycheck is not your employer’s responsibility; it’s your responsibility. Your employer has no control over your value, but you do.

 

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The Ultimate Lawn Care Business Formula Excerpt:

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Chapter 23: How To Mow and Trim

 

Mowing and trimming are the heart and soul of your lawn business. Although your customers are the most important part, if you can’t mow and trim well, you won’t have too many to impress anyway.

Simply put, you want to be the best at mowing, trimming, edging, and cleaning up because this is what owning a lawn business is all about. You may or not be leaning towards other services in addition to mowing but there are great extra services outside of mowing you can add on but the essence of what you do will lie within this section.

And really how well you carry out your regular mowing visits will in one way or another dictate the success of your other ventures.

If you can be great at mowing, it will help you in other areas where you are not so experienced. 

 

What You Need To Know About Turf Grasses 

Did you know there are currently over 7500 species of grass that can be found on this planet? That’s quite a number. However, the great news is, lawn mowers will only come in contact with approximately 30 because that is the only amount that are appropriate for turf grass.

Cool Season Grasses  

In order to get a deeper understanding of turf grass, you need to know...


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Meet a real person making money with The Formula!

"Your course should be entitled "30 Days to Lawn Care Success". I almost can't believe it. My lawn business employed 2 people along with myself and I thought we had all the profits we could handle. As I went through The Formula, I was shocked at the number of ways I could increase my profits. My overall profits increased 112% in one month! At this rate, over the next several months, I plan on hiring another employee and taking on 20 more commercial clients. Thanks for your help."

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Recommended Resources

Barry Maher

Today Barry Maher is in demand for business audiences of all types. But Barry first made his mark as a world-class salesperson, then as management and sales consultant, helping clients improve their productivity, often dramatically. It soon became apparent that the strategies that were so effective in helping managers and salespeople succeed, worked every bit as well with the issues all of us face in business--and in life. Whether as a speaker or a consultant, Barry is hired to get results: to improve productivity and attitude and ultimately, the bottom line. To make his clients money. Those clients range from ABC/Capital Cities to the National Lottery of Ireland to The Small Business Administration to Verizon. Barry frequently appears in publications like USA Today, The Wall Street Journal, The New York Times, Business Week and Success as well as on national radio and TV.    

Getting The Most From Your Yellow Pages Advertising   

No Lie - Truth Is The Ultimate Sales Tool      

"Barry is easily the most widely respected consultant, speaker and write on the subjects he covers. He answers, based on the latest research, all the questions Yellow Pages advertisers ask, and to those they never ask but should. He also has a complete step-by-step program for developing ads that get the call even when surrounded by page after page of ads all selling the same thing. His books are amazing."

 
 

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If this sounds like something you're interested in then send us an email through the link below so we can show you how to promote our wildly popular lawn business products and get paid handsomely to do it today!

I want to learn about partnering with Successful Lawn Business Strategies

 
 

To contact us...

If you have any questions, email info@howtostartyourlawncarebusiness.com

Or, if you would prefer to use postal mail,
please contact us at:

Student Lawn Corp.
Attn: Newsletter Subscription Dept.
1173-1685 H Street
Blaine, WA
98230

How To Start Your Lawn Care Business

 

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The Successful Lawn Business Strategies Newsletter is delivered
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