Editorial: How To Avoid Hiring The Wrong Lawn Care Business Employee
By Daniel Pepper
"Treat people as if they were what they ought to be and you help them become what they are capable of becoming."
- Johann Goethe (1749-1832)
German dramatist, poet & novelist
Your lawn care business employees will make or break you. Hiring the wrong employee is setting yourself up for a major tailspin you may not come out of. The hiring process is a "very" big deal.
Think about it for a second.
You’ll be increasing the size of your lawn care business and delegating important responsibilities. Someone else will be representing you to your customers and the world. Whatever level of importance you have put the hiring process at, increase it a notch.
Adding an employee is going to change the dynamics of your business in small and large ways as well as those that are unforeseen.
So begin the hiring process by giving extra special attention to the type of person you would like to work with. Do you want to work with and an introvert or an extrovert? Do you want to work with a potential leader or someone who will follow?
These are all question you want to ask yourself.
Ultimately, you’ll want a person who will follow your lawn care business vision. Someone who will work with you and not against you. Hiring an employee is a big, big deal and a learned skill.
Here are some other questions you need to answer when considering hiring a helping hand:
1. Where Do They Fit?
What will be this new person's job? The trick is to give them enough responsibility but not too much. Make sure to balance out what they do and what you do. List out what you want them to do for you.
2. What Is Their Pay Rate?
What will you pay this new employee and how many hours will they work? Are there any benefits you will be providing for them? Drop by www.salary.com to see what the going rate is. In the end you will have a job description that you hope will attract the attention of the "right" employee.
3. Where Will You Find Them?
There are numerous means of letting people know your lawn care business is hiring. The most popular are classified newspaper ads. You can also try employment agencies, online job postings (Monster.com), job fairs, word-of-mouth, etc.
With the right job description in place, you will soon find yourself getting inquiries regarding the postion. Look over the resumes. Call the ones that stand out.
4. What Will The Interview Consist Of?
A lot of lawn care business owners are scared of the interview process. Don't be. By this point you should clearly know who you are looking for and where they will fit. Have a list of questions (straight forward and unexpected) ready in advance. Take as much time as you need to get a feel for each person. After all, they'll be representing you and depending on the size of your lawn business, may be working alongside you.
5. Have You Checked Out Their Past?
When you find the interviewees that stand out, do your due diligence. Follow their references. When the "right" one appears on top, make an offer in writing to keep things clear and on the table.
Hiring a lawn care business employee is truly exciting. Even better is when you see your business go to the next level with this individual as part of your team.
Here's to your lawn mowing business success!
AN EXTRA PIECE OF MARKETING ADVICE...
USE A NET AND CATCH THEIR NAMES
Let's think about a typical lawn business ad. More specifically let's also consider that the owner has a classifed ad and they have a flyer that they distribute. From those 2 marketing strategies, they get 1 person calling their business every day.
That works out to 30 people a month (one a day).
Let's also assume these people ask simple questions like do you fertilize? Do you bag the grass or mulch it? Etc.
How many leads could be generated if all you did was catch their name and address (email address)?
Doing this once a day accounts for 360 hot leads a year. The smart lawn business owner would then send them a "thank you for calling" letter along with a special offer. Perhaps even something in line with what they called about and then add them to a periodic mailing list.
Every single lawn business on the planet should be making an intense effort to effectively capture people's names and contact info with their consent. That includes you.
Until next time...