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In this issue:
Successful Lawn Business Strategies Newsletter
Helping ordinary people create extraordinary wealth and freedom with lawn care.

Issue #32


Editorial: David and Goliath
By Daniel Pepper

"Only those who will risk going too far can possibly find out how far one can go."

- T.S. Eliot (1888-1965)
American poet


Do you remember the story of David and Goliath? A small boy using a sling to strike and kill a man much larger than him.

In the lawn care industry, your small business has many advantages
over your bigger competitors.

Bigger is not necessarily better. You don't have to be a big lawn
business to get rich.

If you do get bigger, don't lose your personal touch. Don't let your
customers become numbers.


If you follow the tips & tricks in "The Formula" you will find the
winning combination that spells victory. In turn, your lawn care
business could grow as big as you want.

Just don't grow out of control.

Growing out of control can easily spell disaster. The quality of
your lawn care services can drop dramatically if the training
doesn't continue to be productive.

Your sales team could leave because you are focusing on
growing at all costs rather than growing under control.

Your customers could start complaining, leave, and not come

I have seen it time and time again -- a booming lawn care business
go broke. The owner goes full circle right back to where they
started. All is lost.


Don't fall for the myth that bigger is better. There are many
advantages being a small business. You can move faster. You
can be very personal with your customers and get to know
them on a more thorough basis. The list goes on and on.

If you do grow bigger, just be sure to not lose your personal

And don't grow so fast that you have more supply than there is
demand for. To be truly successful with a lawn care business,
you want to reach the point where demand for what you offer
is greater than the supply you have of it.

This is the secret to riches because it allows you to raise your
price upward to meet the demand and make bigger profits!



Early response incentives and expiry dates are an absolute must for your lawn business marketing offers.

When creating your expiry date, make sure to allow for a reasonable amount of time for delivery of your mail, customer readership and response. The point of the expiry is to add pressure, for immediate response.

Your lawn business early response incentives should be attached to dates inside of the expiration date. A couple of examples of early response incentives are:

  • Discounts
  • Bonuses

If you plan on sending a decent sized direct-mail package, make sure to put at least one weekend into the time period before the first of the deadlines. This is because a lot of eople seem to hold the material to read over the weekend.

And no matter what you do, remember that you will get a little flurry of lawn service orders immediately after an expiration date.



Tomorrow Will Be Today Sooner Than You Think

By Daniel Pepper


Every day is an opportunity in itself. The problem with waiting until tomorrow is that it will become your today sooner than you think. How so easy it is to drift through a day and just waste it. All that could have been accomplished passes us by. And one day after another and then its been a week. Then that week of accomplishing little turns into a month and then a year. Soon we may find ourselves years down the road wondering where the time went.

Everyone of us must remember that we cannot save time. Time is being spent no matter what we do. All we can control is how we spend our time.

Have you ever wondered how two people both with 24 hours in a day can have dramatically different financial outcomes? One makes $100/day and the other $10,000/day but they both had the same amount of time. Time is filled with opportunity but there must be a constant awareness to take action so that your tomorrow is more fruitful than today.

Here's a sobering thought. When life comes to an end, that's it. There is no way to get the time back. The only thing that counts is how we played the game.

We must take action. There is incredible value in every moment of our lives. These moments can seem so insignificant that they can pass by us like 2 ships passing one another on a foggy night.

Here's the great news. You and I still have all the time we need to accomplish what we were designed to do. There isn't an endless supply of time to do it so we must take proper action throughout the day constantly aware that the clock is ticking.

So as you ponder the things you want for you, your family, and your business, take every moment throughout your day to think about whether what you are doing is taking you closer or further away from your dreams.

Tomorrow will be today sooner than you think.

Until next time...







Fertilizer For Your Mind

We must all wage an intense, lifelong battle against the constant downward pull. If we relax, the bugs and weeds of negativity will move into the garden and take away everything of value.

Humility is a virtue; timidity is a disease.

If you spend five minutes complaining, you have just wasted five minutes. If you continue complaining, it won't be long before they haul you out to a financial desert and there let you choke on the dust of your own regret.

You cannot take the mild approach to the weeds in your mental garden. You have got to hate weeds enough to kill them. Weeds are not something you handle; weeds are something you devastate.



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TODAY'S TOPIC: How To Extend Your Life By Up To 7%!

For more info about living 7% longer click here.



The Ultimate Lawn Care Business Formula Excerpt:


Chapter 12: Like a Charging Bull


Run at unbelief in your life like a charging bull. Unbelief is like a bully who daily steals your lunch money. Nothing scares a bully more than a person who gets up every time he is knocked down. One things for sure, if you keep getting up you will beat unbelief in your life.

Don’t plan to fail but prepare to win with your lawn business. Nothing will strengthen your belief system more than knowing you’re prepared and getting the Ultimate Lawn Care Business Formula in your hands is doing just that. You have the resource of time-tested techniques that if put to use will bring you success.

Remember in the last chapter that we are to take control of our thoughts and trash the negative ones. We must not give into thoughts that leave us not believing we can succeed. It’s our choice about we think about. Think success and that’s what you get. Think failure and that’s what you attract.

To help believing in ourselves, we must make it a habit to affirm ourselves. Grab some flash cards or pieces of paper and write affirmations on them. Throughout the day read them so often until nothing will shake your determination and belief in yourself.


Don’t Wait For Perfection

Whatever you do, don’t worry about how to do everything with your lawn business. One of my early mistakes was trying to figure out how I was going to...


Pick up your Hard Copy or Instant Download (with 5 Free Bonuses) RISK-FREE today!


Meet a real person making money with The Formula!

"I do not hesitate to recommend The Formula. It is by far the most result producing lawn care guides out of the 4 others I have bought. I increased my monthly income by 48% thanks to your tips. I also grew my customer list by 20%. Every lawn business owner needs this guide."

Stanley Nelson (WISCONSIN)


Recommended Resources

Stephen Covey

Stephen R. Covey, an internationally respected leadership expert, is the author of several acclaimed books, including The 7 Habits of Highly Effective People. This New York Times No. 1 international bestseller, which has also been on the bestseller lists of Business Week, USA Today, and Publisher's Weekly for more than five years. Sales of this powerful book exceed 10 million, in 28 languages and 70 countries worldwide. Dr. Covey is co-chairman of Franklin Covey, a premier leadership development authority that aids organizations in aligning their strategies with proven principles. More than 15 million people use Franklin Covey(TM) agendas, organizers, planners, training products, and materials throughout the world, and more than 12 million Franklin Covey books currently are in print, with more than 1.5 million being sold each year.    

The 7 Habits Of Highly Effective People   

The 8th Habit    

"Author Stephen Covey presents a principle-centered approach for solving personal and professional problems that are easily adapted into a person's life and lawn care business. Using deep insights and pointed anecdotes, he reveals a step-by-step pathway for success that anyone can follow. Great books."


Attention Affiliates!

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Only Committed (And Serious) Affiliates Should Apply For The SLBS Affiliate Program

The reason is simple. You will represent some of the best-selling lawn business products on the market and we want the best on our team. We want the effort we invest to personally help those affiliates who actively promote our products to be effective and worthwhile.

If this sounds like something you're interested in then send us an email through the link below so we can show you how to promote our wildly popular lawn business products and get paid handsomely to do it today!

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