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In this issue:
Successful Lawn Business Strategies Newsletter
Helping ordinary people create extraordinary wealth and freedom with lawn care.

Issue #22


Editorial: What Makes You Tick?
By Daniel Pepper

"Go confidently in the direction of your dreams. Live the life you have imagined."
- Henry David Thoreau

Think about what really makes tick. What do you find yourself dreaming about? What gets your heart pumping? What dreams would you love to accomplish in your life time? If your lawn care
business success was guaranteed, what would you dare to shoot for?

Where are you going to be in 2 years? 5 years? Life is going to
pass no matter what you do so you might as well pursue your
dreams. While everyone else is going to work every day, you'll
be going to work on your dreams.

Fulfilling each will bring you abundance of joy and an immeasurable
sense of purpose. You'll have a drive and a sparkle in your eye
that people will notice.


It is vitally important that you always have a dream in your life
as you pursue owning a lawn business or making the one you
already have even better.

Dreams push you through challenges. Dreams help put a skip
in your step and a smile on your face.

You cannot be living the best life you can if you don't have a
dream you're pursuing. Your lawn care business is the vehicle
to help you accomplish it.


Dreaming can be tough for some. It may be hard to dream at
all or believe a dream can be achieved because we were raised
to 'come back to reality'. We were told we could never be that
person we dreamed of being. We became scared and decided
to give in to never putting our expectations out too far so we
would never be disappointed. This is a crippling mentality and
it's holding too many people back in the lawn mowing industry.

If you're at this place, you can change the way you've been taught
or the way you've been acting to not dream by changing your
thoughts. After all, isn't a dream but a thought.

Think about you going on that dream vacation. Think about you
actually buying that new truck. Think about growing your existing
lawn business twofold. Think about a marketing campaign so large
you advertise on prime time television in your city. Think about
you accomplishing all that you set your mind to.

Don't let your dreams die. Always have a dream you're pursuing!



Emotion Plays a Part

Emotion always plays a part in someone hiring your lawn business. So never market without stirring up emotion in your readers.

The top selling emotions in lawn care business marketing are:




The Economy and You

By Daniel Pepper


Several times each week someone asks me what do I expect to happen over the next several months in the economy and the industry as a whole? What should people do and not do? Will things change? Will all the rules change too? How should we prepare?

Well, I'm no psychic, but I can share with you my thoughts.

When preparing for anything I've found that there are key principles that we should follow and be guided by.

First, let me say that life is like the 4 seasons. Its about predictable patterns of change. Like blossums in the Spring. Heat in the Summer. Leaves coming down in the Fall. And snow in the Winter.

As we approach each and every day, a good economy or a bad one, the only constant and controlled factor in life is our feelings and attitudes toward the things we face. A big obstacle we all face is that we must learn to experience the changing seasons of life without being changed by them. This means we must make a continuous effort to improve ourselves in the face of ever changing situations and circumstances.

That is why I always bring up the value of attitude. It is our natural desire to grow, to succeed, to prosper, and to find happiness while we are here. But, as we all know, it can take considerable effort to continue towards our dreams when our results, as well as our family and friends, tell us to walk away and give up.

On the other hand, and this is key, it takes little to no effort to fail. It takes little more than feeding our fears and letting our attitude get to the place of giving up on life, on a positive future, and on ourselves.

Here's a thought to ponder: It is strange to think that of all the things in life that we have control over (our attitude), it is the one thing we act as if we have no control over.

You see our attitude determines if we press on or give up, we study or give into watching useless TV. By our attitude, we take responsibility for our mistakes and failures, or we point the finger at others. Our attitude determines whether we succeed or fail.

Your attitude in life determines your thoughts, and thoughts determine action, and action determines results. All that we are, and all that we can accomplish has been left in our hands. For the rest of your days, you have the chance to complete the work in and for yourself that God has begun for you. Whether you believe in God or not, in the seasons of life that we all face, your attitude is everything.

Until next time...






Fertilizer For Your Mind

You must get good at one of two things: sowing in the spring or begging in the fall.

God has the tough end of the deal. What if instead of planting the seed you had to make the tree? That would keep you up late at night, trying to figure that one out.

Plant, don't chant.

One of my good friends always says, "Things don't just happen; things happen just."

The soil says, "Don't bring me your need, bring me your seed."



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Nutrition Corner


For more info about losing the fat click here.




The Ultimate Lawn Care Business Formula Excerpt:


Chapter 4: Indecision


A second reason that robs people of wealth with a lawn business is the person doesn’t make a decision to be successful. Even if she reads this formula cover to cover, several times while taking notes, nothing changes until she makes a firm decision to do something different. Even if I show up at her front door and manage to convince her that she could become rich if she just followed my instructions, if she doesn’t put one foot in front of the other and take the first step, she ends up staying just where she is.

Think about that. Everything you’ve done up to this point in your life has gotten what you have in your life. Unless you do something differently, you’re going to continue to get what you’ve always gotten.

Indecision is at the top of many lists about why people are failing. People just aren’t taking action on the lawn business information they are learning. A rock-solid, committed decision is not something they ever do. They just swing for the fences and hope it all works out for them. They expect lawn business success to fall on them but they never decide they’re going to ‘Just do it!’ and make it happen. This point seems obvious but I’ll say it anyway. You’ve got to make a firm decision to be successful and burn the bridge behind you so there’s no turning back...



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Meet a real person making money with The Formula!

"My friends and I (3 of us) have taken our current customer list of 147 and increased it to 188. We have also managed to get 5 commercial properties because of the bonus letters you gave us. We have also purchased a $10,000 zero turn mower for these properties that will be easily paid for. Thank you for your course. I really didn't think I was missing anything in my business, but obviously I was. You're right when you told us not to think we know it all but to keep an "open" mind. Thanks again to you and your team."

John Thompson (NEVADA)


Recommended Resources


Napoleon Hill

Born into poverty in 1883, Napoleon Hill rose to become one of the world's most distinguished and respected authors. He moved from newspaper reporter to law student to working for Andrew Carnegie, and became a confidant and advisor to businessmen and presidents. Hill has counted among his many associates Franklin D. Roosevelt, Mahatma Gandhi, Thomas Edison, Henry Ford, and hundreds of other world leaders.

Think & Grow Rich    

"In this book you will find money-making secets that can change your life and your lawn care business. I love Mr.Hill's magical formula for success. This was the first book I read about the secrets that will bring you a fortune. It shows you not only what to do but how to do it. His techniques are simple and easy to apply. I am so thankful this book came across my path."


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How To Start Your Lawn Care Business


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