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In this issue:
Successful Lawn Business Strategies Newsletter
Helping ordinary people create extraordinary wealth and freedom with lawn care.

Issue #46


Editorial: Is Your Credit Wearing a Kevlar Vest?
By Daniel Pepper

"The successful man or woman is the person who can say, 'This is the goal I am working toward. And this is the way I'm going to get there. And when I reach that goal, I'll have others by that time, and I'll use this same system - improved by then - to reach those goals as well."

- Dan Kennedy


Your credit and your lawn business success are tied together. Sure, years ago it didn't matter too much. Get as much credit as you want and live it up. As long as you showed consistent payment, everyone was happy. And as a result your credit score was safe.

Fast forward to present day. Things have changed.

Lenders now look at your credit not only to see how much you qualify for but also what your interest rate will be.

So you could pay tens of thousands of dollars more for things than the lawn business owner down the street.

Your credit score is one of the most important numbers in your life and you need to make sure it's wearing a kevlar vest (figuratively speaking of course).

Nowadays, you can also access your credit score easily and this inquiry will not lower your credit score.

So you know about your score, the next question is, how do you manage it?

Don't take this lightly either. Insignificant. It's not. Ask anyone who has a bad score and it's a nightmare that follows them daily.

Improving your credit score is attainable. The best way is to improve it. In other words find out what people are doing wrong, yourself included, and avoid these top mistakes:

  • Maxing out credit limits
  • Having unnecessary inquires into your credit
  • Using cash
  • Transferring credit card balances to get a better rate
  • Closing credit accounts

Even if you've gone bankrupt you can better your credit score. Really. Ordinary people who went lost it all and destroyed their credit, actually built it back up again, even became millionaires (ie Stephen Snyder).

Taking care of your credit score is usually overlooked as a "useless" task for most lawn business owners. But it is a powerful and very useful means to getting wealthier.

So stand back and look over your financial situation. Pay attention to managing your credit score and your debt wisely.



How To Increase The Size Of Lawn Care Service Orders

2 elements that play a role in the value of your customers and how much profit your lawn business makes are: frequency of purchase and the size of an average order. By using a coupon, you can increase the size of your orders and in the end, make more money.

One of the top techniques for this is what is known as progressive discounting or with gifts-with-purchase.

Let me give you a couple of examples.


"Order $250 worth of lawn care services and get 5% OFF."

"Order $500 worth of lawn care services and get 10% OFF."

"Order $1000 worth of lawn care services and get 15% OFF"


"Order a Spring Package (aeration, liming, moss killer) and get a FREE FERTILIZER Application."

"Order a Year Long Package (aeration, 2 lime, moss killer, 4 fertilizers) and get 2 FREE Garden Bed Clean Ups."

"Order a Total Lawn & Garden Package (aeration, 2 lime, moss killer, 4 fertilizers, once-a-month garden clean up) and get a FREE ROCK POND."

The more the customer spends, the better the deal for them. The more the customer spends, the sweeter the deal for you. Win-win.

Until next time...






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Nutrition Corner

TODAY'S TOPIC: The Daily Supplement 8 Time Olympian Apolo Ohno Takes!

For more info about Apolo Ohno daily supplement click here.



The Ultimate Lawn Care Business Formula Excerpt:


Chapter 13: Here's The Deal With Pricing


If you’re new to pricing don’t worry. I said don’t worry. Once you start mowing a few lawns, getting some competitive quotes from others, and timing how long it takes you to mow a yard, and by using one or more of the methods above, you’ll be on top of this in no time.

Remember I was just 12 years old when I started mowing. Do you think I had any idea of how to price? No. I learned by trial and error.

The going rates at the time of this system is anywhere from $15 - $100 per cut. Some still charge hourly, and there are still some that charge a flat rate per month. No matter what pricing strategy they use, all lawn business owners base them upon visual inspection of the lawn. No blind quoting!

Whether it’s a small lawn, acreage, or even a commercial property, the above techniques work. It just takes time to master your chosen method. Even though we’ve mentioned residential properties, this will work with commercial as well. Even if you’re new, as you’ll learn later on, don’t be afraid to put a bid in on commercial projects using the above techniques.

A bid and a quote are basically the same. The only difference is the process.

In bidding, you call up the...


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Meet a real person making money with The Formula!

"I am sooo relieved I found your website. A lot of stuff out there is just doofus. I tried out what you wrote and it's working for me. I look after a handful of places part-time. I am starting to expand and I am using your marketing strategies to work other lawn care services into what I offer. Thank you. I am making more and more money on the side with my lawn service business and I have to say your course is the major reason why."



Resource Review:

Ayn Rand

Atlas Shrugged is the astounding story of a man who said that he would stop the motor of the world--and did. Tremendous in scope, breathtaking in its suspense, Atlas Shrugged stretches the boundaries further than any book you have ever read. It is a mystery, not about the murder of a man's body, but about the murder--and rebirth--of man's spirit.

* Atlas Shrugged is the "second most influential book for Americans today" after the Bible, according to a joint survey conducted by the Library of Congress and the Book of the Month Club

Atlas Shrugged

"They say that this is the second most influential book for people today. Will anything I write come close to that? Aren't you curious to read it based on that astounding statement alone? :-)" 


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Only Committed (And Serious) Affiliates Should Apply For The SLBS Affiliate Program

The reason is simple. You will represent some of the best-selling lawn business products on the market and we want the best on our team. We want the effort we invest to personally help those affiliates who actively promote our products to be effective and worthwhile.

If this sounds like something you're interested in then send us an email through the link below so we can show you how to promote our wildly popular lawn business products and get paid handsomely to do it today!

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