Thursday

Charm Your Way To More Lawn Care Business Profits

"Charm is the quality inothers that makes us more satisfied with ourselves." - Henri Frederic Amiel



Everybody and their dog can think of someone they know that is charming. This is the kind of person who always seems to be on the up and up. They are happy and have a skip in their step. They're someone we like to run into. We look forward to seeing them.

Not only is a person who is charming interesting, they also seem to be successful in their lawn care landscaping business.

Being around someone who is charming makes other people feel better. 

But the question that seems to arise in our minds is aren't these "charming" people being fake? Or even better, what the "heck" does this really have to do with a lawn care or landscaping business??

The truth is most charming business owners are genuinely authentic and are in fact very powerful lawn mowing business owners.

So the question is, just how charming are you?

A lot of people land in around 4-6 out of 10. Don't despair, you can raise your level on the scale of charm in a number of ways.

Smile. Give out compliments and be friendlier on the job site. Give your employees or customers sincere compliments. 

Charm just plain makes people feel better about themselves. So make it your mission to brighten the atmosphere of your company, your office. This will pay rich dividends in the long run.


Successful Lawn Business Strategies


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Sunday

Lawn Care Business Success: 3 Words To Help You Fast Track To Outrageous Profits

My mentor told me these three words would change my life. He said if I use them correctly I could fast track to success. Here they are: weigh, count and measure.

I have to be honest I didn't see what was so important about these 3 words when he told me. Then he explained further that these 3 words all have to do with keeping track. You see what your results are should dictate how you act and react in situations.

You know like measuring the response rate of an advertisement over a reasonable amount of time should tell you a few things - if you keep track.

My mentor went onto say that if I discover that my results are not to my liking there are only three places to look.

My philosophy needs to be in check. My attitude needs to be strong and on track. And my personal disciplines need to continually improve. Activity, attitude and philosophy create results and results are the name of the game.

Now on the topic of results I teach that we all need to make measurable progress in reasonable time. This is a great philosophy to adopt. Not too quickly and don't take your time. Do what you must in reasonable time.

Success is a numbers game. How many prospects have you talked to? How many calls have you made? How many customers have you thanked? If your numbers don't change your life won't change. If you'll start working on improving your numbers then in time you'll start to see the change you want to see.

The bottomline is that success and results all come down to numbers. It's the numbers that count. We've all got to make measurable progress in reasonable time and the numbers are the GPS system of our life.

Here's the best time to start. Right now. Don't wait, keep track now. Measure, count, and weigh all you can. You've got to add up some of your own numbers and ask yourself if you are moving along on time and in the right direction.

Keeping track keeps you on track.

Until next time...


Successful Lawn Business Strategies

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Lawn Care Maintenance Business Tip: If You ______ You Will ______

We've all heard this saying but it is true and so very relevant to business. "If you sow you will reap." Leaders, employers, parents, teachers and volunteers are rewarded for sowing into the lives of others.

No deposit, no return. If you sow you will you will receive the amazing rewards of sowing, even in your lawn care maintenance business.

Here's what I mean.

If you sow into a child's life and take them time and again to hockey practice after hockey practice, you will see those rewards start to blossum in your life. Perhaps its the pride of seeing your child develop their skills. Maybe they develop them so much they can pay you back with more than just love and gratitude -- although that is all most want.

This is the way life works. All life wishes to respond to those who have taken the time and energy to sow. The ones who give their energy, their time, their money, their patience, their ideas, etc. The seed has been sown and is beginning to grow.

I was taught a wonderful principle that I pass onto you in this regard. Whatever you move towards tends to move towards you. When you move toward working out, stronger muscles, confidence, and all of that starts to move towards you and seeks you out.

You will always find this. Its predictable.

Put it to use in your life even more today and the days to follow.

Until next time...


Successful Lawn Business Strategies

http://www.HowToStartYourLawnCareBusiness.com

http://www.HowToGrowYourLawnCareBusiness.com


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Lawn Care Business Tip: We Have To Love The Chance

My mentor taught me that it isn't so much passion that needs to be behind running a business but simply loving the chance. The chance to change your life, gain success, build a future, and improve your health etc. Making a phone call or showing up to someone's front door may not be something you look forward to, but we have to love the chance of what might be behind that door of opportunity.

For example, someone says, "I'm mowing lawns. Should I love mowing lawns?" The answer is, "No you don't have to love mowing lawns, but if it is your first step onto the ladder of success, you say, 'I'm happy someone gave me the chance to mow lawns and I'm going give it my all and do it so well, I won't be here for very long.'"

You can be excited by having found something even though you are making mistakes in the beginning and even though it isn't your favorite thing to do.

You don't have to like it, you just have to learn to appreciate the chance and appreciate the person who gave you the chance to start on the road to success.

If we will take on the disciplines that come with this chance to change our lives we will soon find that our self-confidence starts to grow. And soon when we go out person to person, talking to people, we will find it to be the most amazing opportunity in the world.

Think about it.

Every person we meet could change our lives. They could help lead you to a means of retiring. They may become a friend for life. The next person could be a business contact for many years to come. Wow. What a change in mindset.

Sometimes in the beginning when we are just getting the ball rolling we don't always see the big picture.

Hang on and push through. Remember this age old principle: All success is based on long term persistence, hard work, faith, the right attitude and a few obstacles to go through and hurdles to jump over along the way. You might not like where you're at right now, but the chance to change it all could be right around the corner.

Until next time...


Successful Lawn Business Strategies
http://www.howtostartyourlawncarebusiness.com
http://www.howtogrowyourlawncarebusiness.com

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Saturday

Lawn Care Business Tip: Stop The Excuses

Personal discipline with a lawn care maintenance business is about as important to personal achievement as rocket fuel is to a rocket. Of course there will be moments when you will feel like someone poured molasses all over your life, but you'll always get out of that mess with some consistent and persistent disipline. Without it, you're destined to stay stuck in a rut.

The opposite of self discipline is procrastination. Discipline means you never throw in your towel. Procrastination usually means you never get started, although on the other side of the spectrum, the inability to finish something is also a form of procrastination.

Ask people why they make excuses and you'll often hear something like this, "I have to get this "just right". Everything has to be perfect before I can get down to business. Let me just shuffle and straighten out my business cards first, have to make sure there are no distractions, not too much noise, tidy up my desk, no telephone calls interrupting me, and of course I have to be feeling like working, too. I can't work when I don't feel like working." On the other end of making excuses you'll hear things like, "That's just not good enough just yet. It has to be perfect. I'm really not satisfied."

Do you see where I am going with this?

The root of making excuses could be (more likely than not) fear of failure. That's what perfectionism is all about really.

You're essentially paralyzed by fear. Afraid to make a mistake. You're stuck. You're still going nowhere. You're still overwhelmed by the responsibilities that are before you. It's an endless cycle of having your thougts dominated by a negative view of the road ahead. So in the end you convince yourself not to do anything.

Here's my recipe to end making excuses and procrastinating. I'll show you how to turn procrocrastination into self discipline. If you're brave enough to do what I suggest you consider, the process will be easier than you think. It involves two steps.

The first step comes from Henry Ford. He said no task is too big if you break it down into smaller jobs.

No matter what you're trying to do with your lawn business the simple key to achievement is your ability to break down the job into smaller more manageable tasks and then carry them out one by one. Concentrate on accomplishing what's sitting before you right now. Forget about what's off in the future.

Suppose I were to ask you if you could lose 52 pounds. If you're like the majority of folks, that would sound like an improbable job.

But what if I changed up my question. What if I asked you to lose 1 pound a week for one year? Do you find this smaller task more plausible? All I did was break down the 52 pounds into a weekly goal.

Trust me. If you keep this up for one year, you'll lose the weight. Discipline yourself to stay focused on the day at hand and you'll be amazed at what you can accomplish.

The second step is to put thought to paper.

Writing is to goal setting as carbon is to steel. The writing you'll do in order to end making excuses is very similar. Instead of focusing down the road, you're now going to be writing about the present just as you experience it every day. Instead of describing the things you want to do or the places you want to go, you're going to describe what you actually do with your time, and you're going to keep a written record of the places you actually go in your life.

In other words, you're going to keep a journal. Write about your activities. If you're like me, you're going to be surprised by the wastes of times and distractions you encounter each and every day. All of these "things" get in the way of achieving your goals. The brilliant thing about keeping a journal is that it brings all this out in the open and lays it on the table for you to see. It forces you to face what you're doing right and what you're doing wrong.

Your journal doesn't have to be anything overboard. Just a little book you carry on your person at all times, making quick notes as you go through your day. A note every thirty minutes is best, and you drive yourself to create this daily habit for at least 7 days. 21 days is ideal.

Break it down. Write it down. These were the instructions from my mentor and I pass them onto you. These two steps are simple. Don't wait. Make the changes you need to make now. Put an end to making excuses and keep moving on the road to achieving your lawn care business goals.

Until next time...


Successful Lawn Business Strategies

http://www.howtogrowyourlawncarebusiness.com



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Wednesday

Lawn Care Business Tip: You Hold The Key To Your Future

You are the key to your future. What I mean is, your personal growth determines most of it. We can talk about more customers, lots of sales, more equipment and employees, but all of this probably will not happen without you personally growing. It’s really the stepping stone to a profitable future. In fact I’d like to have you memorize a most important phrase. Here it is, “For things to change, you must change.”

Let me repeat that. “For things to change, you must change.” I recommend you place this somewhere that you will see it daily. Anywhere where you can see it every day. You hold the key to a better future. Try to remember that every day you live and think about it. Its all up to you.

There are several things that will help you carve out a better future. If you own or are employed at a strong, dynamic, progressive lawn care business, that would definitely help. If the company has great service or great products, that you are proud of, that would certainly help as well. You get the point.

All of these things will help, and of course, if it doesn’t go horribly bad for you and your life, that will help. If your business keeps going strong, that will help. If the your spouse doesn't get sick, that will help. If your neighbors stay "sane", that will help. If it doesn't get too cold or doesn't get too hot, all those things will help your better future. And if the economy gets and stays on track, that will help.

I could go on and on with a very big list but as you already guessed, all the reasons in the world added together play a small role in your profitable future.

The biggest factor to your profitable future is you. Grab ahold of that. This is a major point to remember.

You are the major key.

Don't be or act like the 90+% who aren't going anywhere. Develop the habit of doing more than you're paid for. Do and be above average.

Develop above average enthusiasm. Develop an above average smile. Develop an above average interest into your customers, friends, and family. Work harder on you than you do on anything else.

Think about this.

Two different people with the same type of business earn different amounts each month.

One earns $1000 and the other $10,000.

If the services were the same, if the training was the same, if they both had the same tools. If they both had the same trainer, the same pricing, if they both attended the same business meetings, how could one person earn the $1000 per month and the other person earn the $10000?

The key is whats going on in the inside. The key is you.

Decide today to start working on you. There is power in making this kind of decision. There is power in daring to dream. There is power in above average service. There is power in compassion and caring and sharing. There is unusual power in strong feeling and you see, all that comes from inside you, not outside. So, you hold the key to your future. The real difference is you. You are the major key to your better, more profitable future.

Until next time!


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Tuesday

Lawn Care Business Video

Saturday

Turbo Lawn Mower

Sunday

Lawn Care Maintenance and Mowing Business: The Generosity Factor

Hard work without talent is a shame, but talent without hard work is a tragedy."

- Robert Half

 

There are always the nay sayers who mock the suggestion that giving away a free lunch with no strings attached is futile.

I think it depends.

Take a fancy steak restaurant for example. Yup, it would cost a lot to give away 500 free steak dinners in just one week. It wouldn't be unreasonable to suggest it could cost as much as $10,000.

But if those steaks are cooked just like the person wants and taste exceptionally good, hundreds of those people could turn into regular customers.

That means that the cost to get those customers is much lower with that "free lunch" method than through most other advertising approaches.

Any lawn care maintenance business owner could use this idea. Most won't.

Here's a story of a supermarket that did steal this idea.

With their new location up and running and in need of new customers in their new location, they gave away 5,000 quarts of milk, 5,000 pounds of butter, 5,000 cans of peaches and 5,000 packages of napkins.

Was this crazy?

You might be thinking how could they afford to give away all of those products. The money lost from doing so would be massive.

Hold on. Let me finish the story.

This supermarket created and printed up 5,000 coupon books. In each book were four coupons.

Each coupon was good for one week of the month. The first week was for a free quart of milk. The second week was for free butter. The third week was free peaches and week four was for the napkins.

No purchase was necessary to redeem these free items using the coupons. There were truly no strings attached. This was a genuine free lunch.

They mailed these coupon books to 5,000 selected families in the surrounding neighborhoods.

More than 3,000 coupons were redeemed the first week and nearly 4,000 by the fourth week.

Here's the kicker. Almost every person also bought groceries while they were there redeeming their free lunch.

The following fifth week with no free lunch coupons and also no other form of advertising, over 4,000 people shopped in that supermarket spending a total of over a half million dollars that week.

Ka-ching!

This is something to think about and I call it the "Generosity Factor".

Until next time...


Copyright Successful Lawn Business Strategies. All Rights Reserved.

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Wednesday

Lawn Business Advertising Secrets

Hi Everyone,

We received an email this week about a new lawn business startup and an inquiry to what advertising will work the best for them.

Here's our answer:

Advertising your lawn business comes downs to tracking. 2 companies in the same county could have completely opposite results using the same method of advertising.

So there is no secret pill that will automatically make your lawn business marketing efforts explode. Not without tracking your results anyway.

You need to test different forms of advertising and measure your results. Find out what method of advertising gets the results you want and run with it.

For example, if you spend $300 on a classified ad and get 10 customers, each customer cost you $30 ($300 divided by 10 customers).

But if you create a flyer and get it handed out for you and it costs you $500 but you get 20 customers, each customer cost you $25.

Which of the 2 advertising methods is better? They're both good but one generates customers at a cheaper price.

There is no one source for marketing (advertising is part of the marketing process) tips and tricks. You should be getting your hands on books, audio, video and anything else you can. Never stop learning.

And once you get an idea of how to write the advertising copy, another key is consistency. If you only plan to hand out flyers one time, forget about it. Your advertising will fail or not do nearly as good then if you hand out flyers several weekends in a row.

Most customers need to see your ad about 20+ times before they realize they may or do need your lawn care service. That means you better plan on handing out your flyers for several weeks in a row.

Hope this points you in the right direction. Check out other articles within our blog for even more marketing advice.



Sincerely,

James R.

Successful Lawn Business Strategies
www.howtostartyourlawncarebusiness.com

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Monday

Stop Chasing Your Lawn Business and Landscaping Business Customers For Payments FOREVER!

This just in...

I ran into the owner of an online automatic payment system SPECIFICALLY created for lawn business and landscaping business owners.The days of chasing customer’s for money are over.

Get paid when you want, automatically.

I also twisted his arm and got him to discount the ENTIRE fee for his system for anyone I send his way. You can now sign up FOR FREE!

Check it out:

http://www.lawnlandscapingautopay.com

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Thursday

Lawn Maintenance Business Tip: How To Charge For Spring Clean Up

The more you know the better. If you could gather prices from competitors who are offering this service that will help you gauge what your market is currently paying.

This is a key step for your lawn maintenance business.

The good news is that you shouldn't get caught in trying to be perfect. The price you decide to set may be too high or it may be too low but you can always adjust. There's plenty of business and it doesn't take much to make a lot of money.

Ask yourself what you want to make each hour and try to gauge how many hours a particular job would take. How much does it cost to dump the debris you collect? How long does it take you dethatch an area?

You see if you begin to systematically take notes on how long projects take you will be essentially giving yourself some very valuable information.

You start with recording one job and that will help you determine the next and so on.

Its not an overnight process but one job after the other and you'll be getting much more accurate with your bidding.

Don't get caught in the paralysis of analysis. Get out and do your best to guesstimate. If you're off, adjust for the next quote.

Through experience you'll be able to get much more accurate and your lawn maintenance business will get that much more profitable.

Does that make sense?

Hope this helps.


The Staff
http://www.howtostartyourlawncarebusiness.com/

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Tuesday

Lawn Business Help: What Do You Do When You're The New Kid On The Block?

QUESTION:

I live in a small town in central Texas @ 5,000 in population. I am a "new kid on the block" with a 4 mos full time lawn mowing experience for an expensive boarding school campus while residing in Wisconsin last year... I have noticed 3 active lawn mowing guys as my competition, the season is here, grass is starting to get really green, I only started to read the formula and there's so much to learn with little time. Not even half way into getting all the red tape cleared, (actually don't need a permit to mow in my county [of Coleman; no zoning ordinances on paper either]). I have the money for a trailer, push mower, blower, and trimmer, My target is towards senior citizens... I have absolutely no marketing experience nor any 'sales-manship' nature in me, I have created an ad flier and that's all I've got. Time and spring is not waitin' around, what can you tell me, in order to be able to still get ahead and have a profitable start.

ANSWER:

Well there is no magic potion or quick riches with lawn care. We wish we could give everyone success in a bottle but that just isn't possible because it always come down to individual lawn business owner.

What we can do is offer your some ideas that you can digest and decide if it's what you need to do.

Daniel started when he was 12 -- no marketing experience, no sales experience, nothing but the mower from his parents garage. Look at where he is at now.

If I was in your shoes I would be planning on saturating your market with weekly advertising. Being consistent is what counts. Dropping off flyers once a month or once a season will not cut it.

Look over this blog for some ideas on the bare essentials of an advertisement as well as some good advertising resources like books (of course continue to pull ideas from the course).

I would mow when I have to and hand out flyers when I am not mowing. Hopefully the amount of time I have to hand out flyers drops as new business comes my way. Or I would work at a part time job when I am not mowing, until enough new business comes in that I can work at
mowing full-time.

I would also suggest marketing your lawn business with as many forms of media as you can afford. If it's all about cheap or free advertising because that is all your budget can handle then you may want to look into:

Flyers
Craigslist
Facebook/Myspace
Free local classified papers online / offline
Bulletin Boards in Grocery Stores / Retail Stores/ Malls
Etc...

And always educate yourself about lawn business marketing. It doesnt matter that you dont know anything right now, but you have to learn or you will be eaten alive by any of your competitors that do know about marketing.

Whats it going to cost you to learn? $20 or $30 for that first book. Take action on the tips you learn from The Formula. Try to have as many things going as you can so that if one, two, or three ideas bomb, just one other may take off and bring in the business you need.

Also, advertise to any customers you already have. It's easier to sell to them than to find new customers.

Be persistent and don't give up. If you must, mow part time until the business justifies your full time attention. No point in going belly up when you can start safely.

You don't need a ton of customers to make a lot of money. You just need to profitably mow 10, 20, 50, 100+ and what you make just increases. Grow your list with care. Look after the customers who do say "yes" to you so they keep coming back each year.

Think about simply doubling your business each year. 10 customers this season, 20 the next, 40 the following, and 80 after that. Maybe you go to 160 for the next year and so on. How much could you make with 160 customers?

Be patient and never stop learning how you can become better at every aspect of running a lawn care business. Then take ACTION on what you learn over and over again.

The road to failure is paved with good intentions. In other words, people intend to advertise each week, but they don't. They intend to sell to their existing customers, but they dont. They intend on doubling their lawn business, but they don't do anything about it. Whatever you do, do something.

Do your due dilgence with the advice given to you above.

Hope this helps!



Sincerely,

The Staff
http://www.howtostartyourlawncarebusiness.com/

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Monday

Lawn Business Tip: Raising Money

I received an email asking about how to raise money for a lawn business.

Although I do go into greater detail about this in my lawn business course, here is a very basic list of ways to finance your business venture.

  • Tap into your savings
  • Ask for money from friends and family
  • Wisely use a credit card (do your due diligence)
  • Sell something
  • Apply for a loan at your local bank
  • Visit the small business administration
  • Have your customers pre-pay you

Speaking to the business owner who emailed me, you mentioned you already had the jobs but needed some advice about the money. Since you have the jobs, option 5, having your customers pre-pay you, looks like it may be one of the better choices for you to look into.

By asking for prepayment, you could smartly cover your costs as you grow your business. You might decide to ask for full or partial payment depending upon what you dare to do. That way you are jump starting your cash flow which sounds like it might just be the ticket you're looking for.

Of course, stopping into the SBA is also a very good idea.

Hope this helps.

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Friday

Lawn Care Business: DiCaprio Sues Landscapers

DiCaprio Sues Contractors Over Yard Work
Feb. 8, 2008, 12:14 AM EST
The Associated Press

LOS ANGELES -- It's hardly a titanic struggle, but a dispute between Leonardo DiCaprio and his neighbors isn't departing anytime soon.

DiCaprio and the cousin from whom he rents a house are suing dozens of building contractors in an ongoing legal fight over a basketball court that neighbors claim destabilized their Hollywood Hills property.

The cross-complaint filed Jan. 30 lists contractors hired by the neighbors and by DiCaprio and cousin Robert Hrtica themselves.

Neighbors Joan and Robert Linclau sued DiCaprio and Hrtica in May for at least $250,000 in damages. They claimed their property was illegally excavated and some plants removed in 2004. They also said the work undermined a slope behind their home and left their deck and pool in danger of collapse.

The latest complaint from DiCaprio says the Linclaus' lawsuit has no merit, but if damages are found then the contractors are to blame.

Phone messages left after business hours to attorneys for the two sides and to the central contractor named in the suit were not immediately returned.

Previous court papers filed by DiCaprio contend the Linclaus may have caused the problems by installing an "illegal railroad tie retaining wall."

DiCaprio, 33, was a best-actor Oscar nominee last year for "Blood Diamond." His films also include "The Departed" and the megablockbuster "Titanic."

Copyright 2008 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Thursday

Lawn Business Competition: How To Succeed In a Tough Market

Here's a question we received just the other day. Maybe it's the same question you may be asking.

"I'm having hard time getting people to let me mow for them. They keep going to the kids around the small town I live in. What should I do?"

This is a tough place to be in. And it probably appears to have no other solution than to slash your prices and shoot for the stars.

That is the WRONG answer.

There is another solution that might just do the trick. Listen up.

Don't cut your prices. Add value to your lawn business services. Make it so irresistible that someone who avoided your offer would be ridiculous.

What am I saying exactly?

If your competition are just kids, then that means they may not have the ability to get their hands on other lawn equipment. They might only be able to grab what they can from their garage (I'll explain what I mean in a second).

Or there is a good chance they are not smart marketers and don't have a clue about what I am about to suggest.

Either way, you should have the advantage even in your small town.

I can't promise a miracle here but from what I've learned and heard over the years, the following is a tip that has worked for some to tear their competitors apart.

Instead of just mowing, try creating a combination of services all for a profitable price for you and your lawn care business.

  • The kids in your area might advertise lawn cutting for $15. But you could push lawn cutting and garden bed clean up for $25.
  • Or you could try 4 lawn cuts and a FREE aeration.
  • Or you could offer paying by VISA or MasterCard through PayPal.
  • Or you could start to donate a small percentage of your income from mowing to charity. People like to do business with companies that care. When you advertise, let people know this.

Most people won't change who mows their lawn unless there is a reason to. It has to make sense and the previous ideas are persuasive ways of convincing them.

You see adding value is what separates the good from the bad lawn business owner. The best from the better. Use some creativity and see if there is a combination of lawn services that could profitably work for you and appeal to your prospective customers.

The bottomline is there is a way to win, you just need to persist and find it.

Hope this helps!

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Tuesday

Lawn Business Marketing Tip: Your Competitors Will Hate You

Sunday

How To Not Short-Circuit Your Lawn Mowing Business

There are obstacles to generating wealth with a lawn mowing business that can short-circuit your success.

One big obstacle you may face are incompetent people. You know what I mean? They can't seem to carry out ordinary tasks or responsibilities. Some of them are lazy or uncreative. While others are just plain "dumb" or so they come across as such.

Dealing with these sorts of people is terribly draining to the lawn business owner and all to common in the industry. These people can be your friends, employees, vendors, or someone else.

Another obstacle quite similar to the first one are "time wasters". These are people who waste or abuse your time. Often you leave spending time with them drained and having accomplished next to nothing.

Another obstacle are people who drain or divert your mental energy. You know those people who having nothing good to say. The "you're never going to make it" type of person. They can also be whiners or complainers. Again, these people can be your friends, employees, vendors or someone else.

All of them must go. As soon as you identify them do what you must to rid them from your lawn mowing business, your life, and distance yourself from them. Start a "zero-tolerance" policy right now and enforce it. Not going through with this will always cost you more than whatever temporary trouble and disruption occurs from you making changes in your friends, your employees, vendors, or others around you and your lawn business.

Think of your success as electric current. One disruptive person laying a finger on it anywhere along the line shuts down the entire flow of success.

Yes, I practice what I preach. I do my best to operate in such a way with my lawn business and my life. I will not tolerate interference with the electric current of success.

The majority of lawn care business owners tolerate others which causes them undue stress. And yet most continue on carrying out the same mistake without realizing how costly such tolerance is. It is very, very costly.

Do what you must to keep your electrical current of success flowing in your lawn mowing business and your life.

Copyright SL Corp. All Rights Reserved.

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Saturday

Lawn Care Business Video Tip: You Need a Reason Why

If you want to be truly successful, and I know most do, then you have to stop blaming others and situations and start taking responsibility for your life and lawn business. Hurdles and pitfalls are sure to meet you face-to-face but this short video reveals an often overlooked "little" secret that can help you conquer anything that comes your way.



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Thursday

How To Disaster Proof Your Grass Cutting Business

By Daniel Pepper

If you're a grass cutting business owner, you need to know how to protect your business.

In reality, there's no fool-proof trick to avoid an accident. Bad weather, employees, etc. are all potential causes for damage to your business.

The good news is that there are strategies to help you keep your head above water. Knowing what to do in the event of a business disaster is vital for you because lawn care is providing a level of livelihood for you. No mowing = no money.

So lets look at what you can do right now to disaster proof you grass cutting business. Start with this checklist to help build your disaster plan:

1. You Need a Plan

Yet again, few grass cutting business owners have given thought as to what they might do in the event of some sort of disaster that can effect their business. So do what the successful owners do, get a plan. Your plan should take into account as many variables as you can imagine and the solutions.

2. Set Aside Emergency Cash

This is a financial tip even outside of business - keep at least 3 to 6 months of living expenses that you can use in case you run into trouble. That way, should something happen you'll have money available to pay your bills and for the most part, keep things flowing. This is especially important if you have employees.

3. Back Up Your Computer

Although it seldom happens today, there are still situations that arise that leave grass cutting business owners in trouble because they lose valuable data to a crash computer. Back up your files on a regular basis. Create a routine. Some go to great lengths as to take store their backups in another location - such as at their home and if they have one, their office away from home. Make certain that should something happen to your business, your backup files are safely stored.

4. Don't Forget About Physical Documents

Keep your papers and records safely stored as well. Never overlook the protection of tangible lawn care business records. You never know...you may need them.

5. Insurance Is a Must

Keep your grass cutting business insured. The bigger your lawn business grows, the harder it
will fall. Talk with your insurance agent on a regular basis to make certain that your coverage is up to date. That's particularly true with a home-based business. Also, make sure your equipment at home is covered as well. Keep in mind that the extra money for guaranteed replacement coverage may not be all that bad. After all, if anything happens, you can leave your own money in your pocket.

6. Luck Favors the Prepared

Most don't believe in luck but I figured this last tip is a good one. Be prepared. If you're caught off guard, disaster can be terrible. Even the slightest awareness that something can happen and being ready for it can greatly limit damage to your lawn business in the event of a disaster. Let everyone that needs to know, what your disaster-proof plan is. Make certain your employees know what to do when disaster strikes (ie they get into a car accident). When lawn care business customers know you're ready for anything, that will build trust for your business.

Here's to your lawn mowing business success!

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Lawn care business expert, Daniel Pepper brings his own unique way of teaching others about the lucrative realm of starting and running a lawn business. He believes anyone can do it with the right advice.

Learn the secrets to how to start your grass cutting business right now!

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