Sunday

Lawn Care Business Success: 3 Words To Help You Fast Track To Outrageous Profits

My mentor told me these three words would change my life. He said if I use them correctly I could fast track to success. Here they are: weigh, count and measure.

I have to be honest I didn't see what was so important about these 3 words when he told me. Then he explained further that these 3 words all have to do with keeping track. You see what your results are should dictate how you act and react in situations.

You know like measuring the response rate of an advertisement over a reasonable amount of time should tell you a few things - if you keep track.

My mentor went onto say that if I discover that my results are not to my liking there are only three places to look.

My philosophy needs to be in check. My attitude needs to be strong and on track. And my personal disciplines need to continually improve. Activity, attitude and philosophy create results and results are the name of the game.

Now on the topic of results I teach that we all need to make measurable progress in reasonable time. This is a great philosophy to adopt. Not too quickly and don't take your time. Do what you must in reasonable time.

Success is a numbers game. How many prospects have you talked to? How many calls have you made? How many customers have you thanked? If your numbers don't change your life won't change. If you'll start working on improving your numbers then in time you'll start to see the change you want to see.

The bottomline is that success and results all come down to numbers. It's the numbers that count. We've all got to make measurable progress in reasonable time and the numbers are the GPS system of our life.

Here's the best time to start. Right now. Don't wait, keep track now. Measure, count, and weigh all you can. You've got to add up some of your own numbers and ask yourself if you are moving along on time and in the right direction.

Keeping track keeps you on track.

Until next time...


Successful Lawn Business Strategies

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Thursday

Lawn Business Marketing Example

Hi Everyone,

Lets look at and analyze a lawn business ad and see how we can improve it.

The following is a sample ad we received recently. The sender asked for some advice so we're going to give some.



_____________________________________________________
COMPANY NAME
Professional, Affordable
Early Bird Special
Spring is around the corner.
We will:
Mow
Trim
-------
-------
Other services available such as:
--------
--------
Sign up before April 1 and save
$5.00 per visit
-Free Estimates-
Call Today!
555-5555
Satisfaction Guaranteed
_____________________________________________________
First off, this ad has many elements a successful ad needs. What we would suggest (in the end you make the call) is a little rearranging and adding a little more here and there.
First off, our advice has been termed outrageous. That's okay because the results have also been known to be outrageous. I don't know about you, but we believe it's all about results. It's all about persuasion. Getting a prospective customer's attention and moving them to call you.
Right? Whats the point of having an ad that doesn't make your phone ring?
So what we need is a killer headline. The truth is we like this company name. It just needs to be located in a different spot.
We like the promotion because everyone wants to know what the "special" is all about. What "deal" or "bargain" will an interested party get?
After we ran the ad past a few of us in the office this is how we would rearrange it for possibly better results. We say 'possibly' because you'll never know unless you try it and TEST it. That means you have to keep track of your results. Always, always, always ask people where they heard about you when they contact you. This way you'll know what marketing is working and what marketing is not.
You with us? Okay let's keep going.
This is the new version of the ad. You'll notice in this new example we have followed the age-old formula of ATTENTION - INTEREST - DESIRE - ACTION.
We catch people's attention with the headline. On average there are atleast 1500-3000 marketing messages being shot at your prospective customers every single day. You have to stand out of the crowd.
Once we get them to pay attention we have to stir up some interest. We then create a desire and end the ad with a call to action - pick up the phone now and call us.
_____________________________________________________
FINALLY!
A Way To Have The Best Lawn & Garden On Your Block...
GUARANTEED!
Are you looking for mowing, trimming,
shrub maintenance and other services?
Then look no further.
-----------------------------------------------
"My lawn has never looked better.
I am so happy with these guys and
my neighbors are impressed too."
- Mr. X, Somewhere County
----------------------------------------------
EARLY BIRD SPECIAL!!!
If you book your service before April 1st
you'll receive 5% OFF all season long!
HURRY! Offer Ends April 1st, 2008 12pm sharp!
Call Today For Your FREE Estimate
555-5555
[COMPANY NAME]
*Only 37 New Customer Spots Available
_____________________________________________________
There you have it. This is a very basic overhaul of a lawn business ad but it's enough to get your creative going. There's a ton of variations you could use in this ad but you get the point.
Advertising is salesmanship in print. This ad has the job of convincing someone to call you. And in the end, the number of people who call as a result of this ad is the clear reflection of how good or bad it is.
We hope this helps!
The Staff

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Lawn Business Competition: How To Succeed In a Tough Market

Here's a question we received just the other day. Maybe it's the same question you may be asking.

"I'm having hard time getting people to let me mow for them. They keep going to the kids around the small town I live in. What should I do?"

This is a tough place to be in. And it probably appears to have no other solution than to slash your prices and shoot for the stars.

That is the WRONG answer.

There is another solution that might just do the trick. Listen up.

Don't cut your prices. Add value to your lawn business services. Make it so irresistible that someone who avoided your offer would be ridiculous.

What am I saying exactly?

If your competition are just kids, then that means they may not have the ability to get their hands on other lawn equipment. They might only be able to grab what they can from their garage (I'll explain what I mean in a second).

Or there is a good chance they are not smart marketers and don't have a clue about what I am about to suggest.

Either way, you should have the advantage even in your small town.

I can't promise a miracle here but from what I've learned and heard over the years, the following is a tip that has worked for some to tear their competitors apart.

Instead of just mowing, try creating a combination of services all for a profitable price for you and your lawn care business.

  • The kids in your area might advertise lawn cutting for $15. But you could push lawn cutting and garden bed clean up for $25.
  • Or you could try 4 lawn cuts and a FREE aeration.
  • Or you could offer paying by VISA or MasterCard through PayPal.
  • Or you could start to donate a small percentage of your income from mowing to charity. People like to do business with companies that care. When you advertise, let people know this.

Most people won't change who mows their lawn unless there is a reason to. It has to make sense and the previous ideas are persuasive ways of convincing them.

You see adding value is what separates the good from the bad lawn business owner. The best from the better. Use some creativity and see if there is a combination of lawn services that could profitably work for you and appeal to your prospective customers.

The bottomline is there is a way to win, you just need to persist and find it.

Hope this helps!

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Tuesday

Lawn Business Marketing Tip: Your Competitors Will Hate You