Lawn Business Competition: How To Succeed In a Tough Market
"I'm having hard time getting people to let me mow for them. They keep going to the kids around the small town I live in. What should I do?"
This is a tough place to be in. And it probably appears to have no other solution than to slash your prices and shoot for the stars.
That is the WRONG answer.
There is another solution that might just do the trick. Listen up.
Don't cut your prices. Add value to your lawn business services. Make it so irresistible that someone who avoided your offer would be ridiculous.
What am I saying exactly?
If your competition are just kids, then that means they may not have the ability to get their hands on other lawn equipment. They might only be able to grab what they can from their garage (I'll explain what I mean in a second).
Or there is a good chance they are not smart marketers and don't have a clue about what I am about to suggest.
Either way, you should have the advantage even in your small town.
I can't promise a miracle here but from what I've learned and heard over the years, the following is a tip that has worked for some to tear their competitors apart.
Instead of just mowing, try creating a combination of services all for a profitable price for you and your lawn care business.
- The kids in your area might advertise lawn cutting for $15. But you could push lawn cutting and garden bed clean up for $25.
- Or you could try 4 lawn cuts and a FREE aeration.
- Or you could offer paying by VISA or MasterCard through PayPal.
- Or you could start to donate a small percentage of your income from mowing to charity. People like to do business with companies that care. When you advertise, let people know this.
Most people won't change who mows their lawn unless there is a reason to. It has to make sense and the previous ideas are persuasive ways of convincing them.
You see adding value is what separates the good from the bad lawn business owner. The best from the better. Use some creativity and see if there is a combination of lawn services that could profitably work for you and appeal to your prospective customers.
The bottomline is there is a way to win, you just need to persist and find it.
Hope this helps!