Tuesday

Your Lawn Care & Landscaping Business and Haiti: What You Can Do Today To Affect Tomorrow

A lot of people who have accumulated wealth have shown that it pays to give back to those who aren't as fortunate. We have all seen this.

As most people already know, people and businesses (lawn care businesses) from all over the world are doing what they can to help in Haiti.

Bill Gates has started a foundation on global health and learning. Warren Buffet has also followed this 'giving spirit' and set up his children with sufficient inheritance and then decided to pledge the rest of his enormous fortune to the Gates' foundation.

Highly paid athletes and celebrities have also created foundations to help less fortunate children accomplish their dreams. Most of these people have more money than they can ever spend in their lifetime and perhaps their children's lifetime. That's an amazing thought.

But even those of us with a more modest fortune can help raise the fortunes of others - especially those in Haiti right now.

Think of ways that your lawn business can contribute to the betterment of society. Let your employees know that this is an essential part of your business plan. Include them in the conversation about which organizations your lawn company will support or set up a matching fund so that your company will contribute to charities that match their personal interests.

Adam Smith, the founding father of modern economics, knew the incredible value of social status. The same rules apply today some two hundred years later. So remember to use your good fortune to help others who are less fortunate and make a real difference.


Successful Lawn Business Strategies


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Thursday

Charm Your Way To More Lawn Care Business Profits

"Charm is the quality inothers that makes us more satisfied with ourselves." - Henri Frederic Amiel



Everybody and their dog can think of someone they know that is charming. This is the kind of person who always seems to be on the up and up. They are happy and have a skip in their step. They're someone we like to run into. We look forward to seeing them.

Not only is a person who is charming interesting, they also seem to be successful in their lawn care landscaping business.

Being around someone who is charming makes other people feel better. 

But the question that seems to arise in our minds is aren't these "charming" people being fake? Or even better, what the "heck" does this really have to do with a lawn care or landscaping business??

The truth is most charming business owners are genuinely authentic and are in fact very powerful lawn mowing business owners.

So the question is, just how charming are you?

A lot of people land in around 4-6 out of 10. Don't despair, you can raise your level on the scale of charm in a number of ways.

Smile. Give out compliments and be friendlier on the job site. Give your employees or customers sincere compliments. 

Charm just plain makes people feel better about themselves. So make it your mission to brighten the atmosphere of your company, your office. This will pay rich dividends in the long run.


Successful Lawn Business Strategies


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Sunday

Lawn Care Business Tip: How To Bounce Back From Anything

Resilience is such a powerful word for the lawn care maintenance business industry. A character trait needed by all of us. The dictionary defines it as the ability to return to original form after being bent, stretched or compressed. Its the ability to bounce back from any adversity we face.

Lets just keep it simple.

Resilience in the arena of the lawn and landscaping industry means being able to withstand setbacks, broken hearts and broken dreams, financial crisis, etc.

What would you do if you ran into a problem that cost you everything? How would you handle that? What would your next step be? How long would you cross your arms and be angry at the world? What would it take for you to pull yourself up and stir yourself to start all over again? How much resilience do you have?

Here are 3 ingredients to bouncing back from anything you face.

1.) Faith

You would first need to believe you could do it. We rarely attempt anything we don't believe is possible for us. It would take a lot of trust in God to move forward.

2.) Self Reliance

It would take a lot of self reliance not to point fingers and play the blame game. It doesn't matter if what happened was your fault. All that matters is that your actions after the fact determine your future.

3.) Discipline

You would have to dig deep within yourself to get going and to keep moving forward every day. You'd have to focus and concentrate on the goal ahead. It would take a lot of discipline to balance the fear and the worry with the knowledge that, if you did it once, you can do it all over again. You can succeed.

Resilience is the ability to bounce back from anything you face in your lawn business. Regardless of what you face, big or small, you have to bounce back. Even if you just lost a huge client. One of your biggest ones. This client accounts for more than 30% of your gross revenue.

Yes, losing this client is going to hit you hard. Losing this client is going to leave a negative ripple effect for a while.

As my mentor instructed me, the first thing you do is analyze why you lost this business. What did you do or not do? How are you responsible? Don't go yelling at an employee or another associate. That's unprofessional.

Trust me. You’ll lose respect. And respect is hard to regain once you’ve lost it, whether it’s the respect of those you work with, your trusted colleagues or your valuable support people. You have to approach the situation intelligently and ascertain how to bounce back.

Look at the situation. Analyze it. Then work out a plan to bounce back and get the lost business back. You can’t sit back and dwell on what’s happened. As they say, "That's water under the bridge." You’ve got to get back into the game and recapture what’s been taken from you.

My mentor told me that children who grow up in terrible circumstances and later become successful are known as “dandelion children.” If they can succeed and prosper with terrible conditions, they can grow anywhere. It’s important to be more like a dandelion child. To be able to grow and prosper and succeed despite our current conditions. To be able to grow and prosper and succeed despite our losses. To be resilient.

Building a resilient character turns what others would call failure into success. It turns the bad into the good. A resilient person just won't quit. A resilient person will, in spite of everything they face, keep doing it until they accomplish their goals.

The more trials and tribulations you face and defeat with your lawn mowing business, the more resiliency you will naturally develop. There is nothing that can hold you back if you can bounce back.

Until next time...


Successful Lawn Business Strategies

http://www.HowToStartYourLawnCareBusiness.com

http://www.HowToGrowYourLawnCareBusiness.com


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Thursday

Lawn Care Business Tip: Why Defeat Can Be Good

Defeat in your lawn care business can be good, once in a while. 

Think about it.

There is no where to go but up!

Oftentimes we can be so down in the dumps that because we are sick and tired of being at the bottom of the barrel we pull out from within us such intensity and desire for change we astound everyone - including ourselves.

It seems to me that as we face difficulty, that is where change begins. That is where we make the decision that enough is enough!

This is where the miracle begins.

Here's an interesting point to consider. Most people don’t change themselves. They actually wait for change. 

This group of people wallow in their victim rants. They never seem to suck it up and resolve to change. To take control of their life. They refuse to take responsibility and as a result never seem to get to that place of "having enough".

If you are facing a problem right now, don't fear. This terrible state you find yourself in is only temporary. You can and will rebound from this failure.

This too shall pass, if you dig deep and resolve to see things through. You need to pull yourself up by the boot straps and start to put together a "come back" plan.

It's funny now but in a difficult moment a while back, I didn't think my mentor's advice was correct. He said that I should be thankful for my current limitations or failures. He said they were the building blocks from which to create greatness. 

Here's an example I absolutely rave about when talking to people who are facing what seems impossible in your lawn business.

Think of yourself as a frog in a jar of milk. If you keep kicking and kicking and kicking, pretty soon the milk will turn into a lump of butter and you'll be able to jump out. 

That's exactly why defeat can be good. We all have to keep trying and trying and trying. We've got to dig deep and make a decision that we are going through this and will come out on the other side alive and well.

Defeat can be good. At the same time, make sure that it’s working for your future not against you. The world makes room for those who know where they are going. Once you decide that your present situation is only temporary, doors will open to help you get back on your feet and move ahead in life.

I used to say, "I don't care." This is wrong when in a difficult place. We have to care. Keep your eyes focused on the successful outcome. Dig down deep within yourself and resolve to commit to winning.

Until next time...


Successful Lawn Business Strategies







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Sunday

Lawn Care Business Tip: We Have To Love The Chance

My mentor taught me that it isn't so much passion that needs to be behind running a business but simply loving the chance. The chance to change your life, gain success, build a future, and improve your health etc. Making a phone call or showing up to someone's front door may not be something you look forward to, but we have to love the chance of what might be behind that door of opportunity.

For example, someone says, "I'm mowing lawns. Should I love mowing lawns?" The answer is, "No you don't have to love mowing lawns, but if it is your first step onto the ladder of success, you say, 'I'm happy someone gave me the chance to mow lawns and I'm going give it my all and do it so well, I won't be here for very long.'"

You can be excited by having found something even though you are making mistakes in the beginning and even though it isn't your favorite thing to do.

You don't have to like it, you just have to learn to appreciate the chance and appreciate the person who gave you the chance to start on the road to success.

If we will take on the disciplines that come with this chance to change our lives we will soon find that our self-confidence starts to grow. And soon when we go out person to person, talking to people, we will find it to be the most amazing opportunity in the world.

Think about it.

Every person we meet could change our lives. They could help lead you to a means of retiring. They may become a friend for life. The next person could be a business contact for many years to come. Wow. What a change in mindset.

Sometimes in the beginning when we are just getting the ball rolling we don't always see the big picture.

Hang on and push through. Remember this age old principle: All success is based on long term persistence, hard work, faith, the right attitude and a few obstacles to go through and hurdles to jump over along the way. You might not like where you're at right now, but the chance to change it all could be right around the corner.

Until next time...


Successful Lawn Business Strategies
http://www.howtostartyourlawncarebusiness.com
http://www.howtogrowyourlawncarebusiness.com

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Friday

Lawn Care Business Is Booming: VIDEO - Grass Cutters Seeing Green

Thursday

Start a Lawn Care Maintenance Business Not a Franchise: Find Out Why

So you're thinking of starting a business huh? I am sure starting a franchise has crossed your path. According to “Entrepreneur Magazine” here are the top 10 franchise opportunities along with the “price of admission”: 

Franchise Rank Startup Cost

1. Subway  $74,00 to $222,800

2. Papa Johns      $205,000

3. Sonic DriveIn  $861,000 to $2,300,000

4. McDonald's  $506,000 to $1,600,000

5. Jiffy Lube  $214,000 to $273,000

6. Domino’s Pizza  $141,400 to $415,100

7. UPS Store / Mail Boxes Etc.  $153,800 to $266,960

8. 7 Eleven Varies

9. Jackson Hewitt Tax Service  $48,600 to $91,800

10. Dunkin’ Donuts  $179,000 to $1,600,000

* Source: Entrepreneur’s Franchise 500 - 2007 


Some of these prices are outside what people feel comfortable paying. If you've considered starting a lawn care business then you've come to the right place.

Everything you need to know about starting, running, and profiting from starting a lawn business from the comfort of your home without it costing an arm and a leg can be found here:




Successful Lawn Business Strategies




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Tuesday

Can Mona Vie and a Lawn Care Business Mix?

The MONA VIE Buzz


I've gotten so many emails lately because people heard I am in Mona Vie that I have to explain why running another business could be a smart move for us green thumbs.

For a while I'd gotten wind of this Mona Vie company. Really, its been everywhere. The London Times, Vogue, Men's Journal, Wall Street Journal, Fortune, CNNMoney.com, MTV Cribs, etc.

I just couldn't ignore it anymore. How could I? I saw Boston Red Sox players with the drink in hand. I saw certified doctors raving about it. It seemed to be in the fridge of so many celebrities and famous athletes on MTV Cribs and so on.

Strangely enough one of my lawn care customers approached me about it. I went a little reluctantly to what Mona Vie terms a "tasting" of the juice but I was also mildly curious because of the buzz.

Truth is I was blown away. Can't put it any other way. In fact most people involved in the company constantly say they pinch themselves every day because of how their health and pocketbook has changed.

Here was this drink with 19 fruits in it, the backbone being the acai berry and all people were doing were drinking it and telling their friends. It sounded too good to be true. But the more I listened to a former zamboni driver talk about how he grew his business in 20 months to over $10,000 a week (Yes, thats per week), the more I began to believe it.

So I got in.

I make six figures a year with lawn care but I wanted to start a "drinking" business. How ridiculous is that?

In reality, it was one of the healthiest choices I had ever made because I for one don't eat a lot of fruit. Certainly not the right amount of servings every day and everyone and their dog knows fruit plays a giant role in a person's health but very few people take the time to do anything about it.

Besides, the healthier I can stay, the more I can carry out lawn care services which means all the more money I can make.

And of course being business savvy, I saw an outlet of marketing to my existing lawn care customers with the juice. ;-)

Within 7 days of signing up I had 2 tasting parties and 4 people signed up under me with more waiting to come out to my tastings. It's been growing like wild fire ever since and it takes very little time committment so that I can continue to grow my lawn care business and other endeavors.

If you find another business you like and it can work while you run your lawn care business then go for it. The more residual income streams you can create long term, the better your future will be.

If you're interested in the Mona Vie buzz check out the website below. This is definitely one of the top businesses to consider starting because there's far too much authentic media attention surrounding it.





https://www.mymonavie.com/acaiberryjuicedrinksuperfood/opportunity_powerofyou.asp



If you have additional questions about Mona Vie or any other home business then let me know. Lawn Care Business owners can have other business ventures outside of lawn care that they can pursue just do your homework about it first. My team and I will respond to all serious inquiries.

To your success!


Sincerely,

Daniel Pepper

Successful Lawn Business Strategies

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Saturday

Turbo Lawn Mower

Sunday

LIVE EVENT - Lawn Care Business Seminar Vancouver, BC / Anaheim, CA 2009

We're Rolling Out The RED CARPET and Inviting YOU...

Lawn Care Business Superconference!

2009 Live Training Events

Vancouver, BC, CANADA - February 2009 and Anaheim, CA, USA - March 2009

HOSTED by Lawn Business Expert Daniel Pepper

Join the most elite group of lawn business owners, young and old...

  • YOUR Big Business Breakthrough is waiting for you - here.
  • YOUR Greatest Opportunity Ever may be found - here.
  • The contacts. The resources. The real-world, actually doing-it experts.
  • The Newest, the Oldest, the Best, cutting edge, strategies.
  • And for beginners eager to get up to speed instantly or veterans wisely eager for comprehensive "check-up" and reaching the next level.


The only proven seminar revealing profitable strategies for a lawn care business for amateurs and veterans!


Click here for more information.

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Saturday

How To Accomplish More In The Next 12 Months Than The Last 12 Years...

Discover how to use the power of this brand new Success Program to grow your sales and increase your profits, all the while working less in your business...

Introducing The
Lawn Business Mastermind Program...

It's an exclusive group of very smart, successful lawn business entrepreneurs from across the country and around the world who want to:

Increase their sales

Increase their profits

Work less in their business (without any drop in profitability)




Ultimately, it's a program that can take ANY lawn and landscaping business and turn it into an automated money-making machine.

Here's how we do it:

The Most Effective Marketing Strategies: No fluff or theory, but truly "underground" guerilla marketing strategies unknown to 99% of the business community. You take these these strategies and apply them to your business for extraordinary results.



Forced Focus: You only spend time on the activities that really make a difference in your lawn maintenance business, instead of the thousand and one other things that do nothing but suck away the hours of your day.



Friendly Accountability & Encouragement: We gently push you into doing the important business tasks you know you should be doing.



"Creative Thinking Multiplied": Leverage the minds and experiences of your fellow members to come up with effective ways to solve your most frustrating business problems.



"Sounding Boards": Get feedback on new promotional ideas, sales strategies or other business challenges before you make a mistake that costs you thousands of dollars and hundreds of hours.



Joint Ventures: Complementary businesses working together to break into new markets, get new customers and make more money.



IMPORTANT NOTE :

We are almost full and accepting few new applicants at the moment. Additional spots to be opened soon. To be put onto the list to receive more info about the program along with a priority invitation to join, please send an e-mail to Jason R. at info@howtostartyourlawncarebusiness.com with your name and e-mail address enclosed.

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Tuesday

Lawn Care Business: The Flying Lawn Mower

Sunday

Starting a Grass Cutting Business(Or Growing One): How To Get Word Of Mouth Advertising Working For You

Word of mouth is definitely one of the top marketing strategies of all. Finding ways to stimulate word of mouth advertising when starting a grass cutting business or growing the one you own is even more fun.

Why?

Because word of mouth advertising is the most powerful, effective type of advertising there is. The catch is that it's the only kind you can't just buy. You have to first create it, stimulate it, and nurture it with effective and creative strategies.

The good news is that most of your lawn care business competition just takes whatever word of mouth advertising they get, but not you.

The truth is that you can exert a considerable degree of control over this type of advertising and marketing for your lawn business. Really.

How many things have you bought or places have you gone to because someone said their experience was sensational? You ever gone out for dinner to a restaurant because a friend said the burgers were "to die for"? The reason that word of mouth advertising is so valuable is just that -- someone else is doing the advertising and you genuinely trust their opinion.

Nobody wants to hear what you have to say for too long. Nothing you could ever say about you and your lawn maintenance business, no matter how well you say it, can have as much impact and credibility as something another person says about you.

Think about this. The commercials you see nowadays that either are or "look like" they are a testimonial of a real person talking about their experience with a product or service are quite convincing and are by far the most effective.

Do you want to know a strategy that stimulates your customers to talk about your lawn business?

Find or develop creative ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you and your business.

For example, most lawn care trucks and trailers are messy but you keep yours squeaky clean. Most lawn business owners don't care when their customer's birthdays are but you do by sending each customer a personalized card.

How does this correlate to real life?

Customer "A" phones up their friends shortly after receiving a birthday card from you and tells them they can't believe you're one of the few who rememebered. Then two of those people call to have you come and give them an estimate. All from just one simple card.

Every lawn service business owner can come up with ways to stand out from the crowd and stimulate word of mouth advertising.

I know of a lawn care business owner, for example, who quadrupled his customer roster in just 31 months without increasing his marketing budget. All he did was come up with numerous ways to improve his service and those changes were responsible for a boat load of word of mouth advertising.

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Monday

Stop Chasing Your Lawn Business and Landscaping Business Customers For Payments FOREVER!

This just in...

I ran into the owner of an online automatic payment system SPECIFICALLY created for lawn business and landscaping business owners.The days of chasing customer’s for money are over.

Get paid when you want, automatically.

I also twisted his arm and got him to discount the ENTIRE fee for his system for anyone I send his way. You can now sign up FOR FREE!

Check it out:

http://www.lawnlandscapingautopay.com

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Saturday

How To Get New Lawn Care Business Customers From Scratch

We received the following lawn care business question this week and it's one we've been getting a lot of lately so we want to post our thoughts and share them with others.

1. Would you share with me a few of the most effective ways to get some lawn care customers and contracts? I'm just starting out, got my truck and equipment ready to work, just picked up my business license last week and it seems like getting that first customer is the hardest thing to do. I made some flyers and distributed it out at some public places, school teachers lounge, employee lounge and a few other places. No bites and I'm going on two weeks. Is this normal? What's the average wait time before a lawn business lands its first customer? I'm trying different marketing approaches one at a time, and allowing time in between each one to measure and see which ones actually work. So far nothing is working.

ANSWER:

First of all congratulations on taking the step towards starting and running a lawn care business. Believe it or not, most people won't even take this first step because they are too afraid.

Right off the bat make a quality decision that you are going to do this no matter what. The reason is because starting out and getting momentum in your business can be challenging and you need to have persistence. The main reason is because you have to get those first few customers and you don't have any experience under your belt in doing that so unless you make a quality decision, it's too easy to get discouraged. Sometimes customers can come quick, sometimes it can take some time but only the persistent lawn care business owner wins.

Put the law of averages to work for you. This means that it could take 1 out of 100 or 1 out of 250 flyers or more before you get a quote. Just keep taking action. Just keep handing out your flyers and any other advertisements you have on a consistent basis. Doing it once or twice won't cut it.

You see imagine a pizza coupon. Most people get them once a week and how many times do you throw them out or just skim over them? But when they come on a regular basis, week after week, eventually there does come a day when the flyer comes and you want pizza so you call.

Your customers are the same way. It may take several exposures to your ad before they realize they need to call you . That's what a lot of lawn care business owners don't know. Your advertising needs to be consistently going out.

The 3 areas important for your marketing are: MESSAGE, MARKET, MEDIA. This means your ad has to be arranged and setup properly. You have to be advertising to the right market. And the last one means you have to be using the right form of media.

The good news is that it sounds like you have several marketing weapons working. What you need to do is have them all working at once. That is where you want to be. You want to be taking action on several fronts at the same time because sooner or later (as long as your ads are compelling, you shooting at the right market and using the right media to market), you will get phone calls.

We constantly recommend that you educate yourself about marketing. It doesn't mean you have to spend money. You can pick these books up from your local library for free, but just start to read about how marketing works. It's quite fascinating and in this game, the more you know, the better you become at making winning ads and beating your competitors.

We haven't seen your flyers or other advertisements but it's important that your ads have the following arrangement (our book recommendations at the end of this post will give you similar advice).

  • ATTENTION ---> HEADLINE
  • INTEREST
  • DESIRE
  • ACTION

There are a few schools of thought on this but the above layout in the ad is important. So a quick example of this would be...

--------------------------------
Do You Want The Best
Lawn On The Block?
Finally, come home to a fresh,
green lawn, cut and trimmed for you
ALL SUMMER LONG!
__________________________
$20 LAWN BUCKS
Valid on your next order over $100.
__________________________
Call or email us today for a
FREE ESTIMATE
555-1234
NoNameMowing.com
Hurry Offer Ends March 20xx!
--------------------------------


Your ads need to give people a reason for calling. They have to persuade and stir a reader to take action. Always have a great offer with a deadline and impel them to contact you. Yes, keep track of your responses. Ask people who called, why they called. Even ask those who didn't call why they ignored the call to action. Get your trusted family and friends to look over your ads and see if they find them compelling.


2. What are your thoughts on buying an existing lawn care business? My problem with this is not having the upfront cash to purchase the business. Is this an idea worth looking at?

Buying a lawn care business is another way to get customers. Most businesses don't sell so anyone selling a lawn care business may be persuaded to be flexible.

This means that what we have seen is that a seller may be willing to allow you the purchaser to make monthly payments over a period of time for the business. Not having to have the cash upfront may be the winning ticket. They might also be willing to help you with the transistion of ownership, working alongside you for a period of time.

The HUGE red flag with buying a lawn care business is that you need to be very cautious. Why are they selling? Are the customers on contract? Does the sale include equipment? What shape is the equipment in?

Doing your due diligence is VITAL. It's an absolute. Visit NOLO.com for information on buying a business.


MARKETING BOOK RECOMMENDATIONS:

9 Lies That Are Holding Your Business Back

How To Make Your Advertising Make Money

Advertising Secrets Of The Written Word

No BS Sales Success



Well we hope this helps!

The Staff
www.howtostartyourlawncarebusiness.com

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Monday

Lawn Business Tip: Raising Money

I received an email asking about how to raise money for a lawn business.

Although I do go into greater detail about this in my lawn business course, here is a very basic list of ways to finance your business venture.

  • Tap into your savings
  • Ask for money from friends and family
  • Wisely use a credit card (do your due diligence)
  • Sell something
  • Apply for a loan at your local bank
  • Visit the small business administration
  • Have your customers pre-pay you

Speaking to the business owner who emailed me, you mentioned you already had the jobs but needed some advice about the money. Since you have the jobs, option 5, having your customers pre-pay you, looks like it may be one of the better choices for you to look into.

By asking for prepayment, you could smartly cover your costs as you grow your business. You might decide to ask for full or partial payment depending upon what you dare to do. That way you are jump starting your cash flow which sounds like it might just be the ticket you're looking for.

Of course, stopping into the SBA is also a very good idea.

Hope this helps.

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Lawn Care Business Marketing Tip: How To Generate Business During a Slow Time Of Season

A question was recently posed to our group, "How do I generate business during a slower time of year?".

Here are our marketing thoughts in response specifically to John's question but anyone reading should be able to take something away from this.

As you know, anyone reading this, has to do your own due diligence when it comes to how you market and what your marketing budget is etc. You can take our ideas into consideration but in the end, you make the final call.

First of all, lets talk about the ad you sent in.

We really liked the fact it was in full color. It was clean and looked well presented. As you mentioned, it is coming out in a local book where you're the only lawn care business. That could be a big advantage.

No matter what, you'll have to keep track of it's results as we discuss below and always look at every marketing piece you have right now keeping in mind how you could improve it.

Let us give you some advice on how you can increase your marketing results.

There are volumes we could write about how to increase your business through effective marketing. Really.

It's a subject not easily explained within one post.

However, we will give you several tips that you can put to use right now.

The first is, what are the response percentages you have been getting from all your marketing?

This is a question most lawn care businesses can't answer. The bottomline is that the biggest step to better marketing for you is to test everything you do.

Test.Test.Test.

You must be able to know how each of your marketing weapons is doing. How many people called you from your flyer? Yellow Pages? Online?

How much business came from each? If you know these answers you will be able to tell where to put your marketing money and where to avoid putting it.

Keep track.

If you don't like certain response rates you're getting from a piece of marketing, change ONE thing in your ad and see how the results change.

The reason you only test ONE thing at a time in your marketing is so that you know what worked and what didn't. If you change more than one you won't know what it was that made the ad worse or better.

Secondly, its also very challenging(not impossible) to see your lawn care business as a customer does because you own it. You have to get into the minds of your lawn care customers and find out why they CHOSE your business over another. Find out what they like about your business and what they don't like. Then do everything in your power to become an even BETTER choice for them.

The reason surveying your customers is vital is it reveals information about your lawn care business so that you can work it into your marketing.

Think this is a dumb idea? One of the most successful marketers ever says he tries to find out 66 things about each customer. 66! Income, favorite food, hobby etc.

Now you may not have to go overboard like that but the point is the more you know, the more accurate your marketing. The more accurate, the more effective. The more effective, the more profitable.

Think about this as a consumer and not a business owner for a second.

Lets say you're looking for white shoes with velcro.

What ad below will move you to contact a shoe company.


AD#1

ANONYMOUS SHOE COMPANY LTD
Best Shoes In The County
Shoes, Boots, Gloves, Hats
Big Selection!
555-XXXX


AD#2
NEED WHITE SHOES?
We can help.Choose from
a wide selection of velcro
models. Come in and grab
your pair before they go.
LIMITED SUPPLY
ANONYMOUS SHOE COMPANY LTD
555-xxxx


This is a ridiculously blatant and a bit of a choppy example but it delivers the point. The more accurate the more attention you will give the ad. If you were looking for white shoes you may call both companies but you'll START with calling the second company first.

Everyone knows that most marketing gurus learn from other marketing gurus. Essentially, the marketing magic you need to know to sky-rocket your customer list is already sitting out there and you just need to find it. You just need to discover what will trigger people to call you even in a downtime. You need to understand what makes your customers tick and then deliver exactly what they want.

We learned from experience and from others. That's why we offer advice but we also aren't so arrogant as to not suggest other marketing sources.

3 we would recommend you look at now are - Motivational Marketing and anything from Ted Nicholas or Joe Sugarman (there are more but start with these).

Don't shun learning. You may be able to check these books out for free at your local library or may find it better to own them. Either way they may contain the extra explanation you need to boost your profits through killer marketing.

This may be a bit of a pain to most reading. Maybe you don't want the hassle of buying another book or visiting the library to pick one up.

Well, which pain would you rather have? The pain of "too little" business or the pain of picking up a marketing resource that could actually help grow your profits.

The final tip for you are 3 words -MARKET, MESSAGE, and MEDIA.

Effective marketing will come down to these 3 areas. If anyone of these is off, your results will not be AS GOOD as they can be.

MARKET - You want to make sure you're marketing to people who want or need your lawn care service.

MESSAGE - You want to make sure you're selling "white shoes" to people who want "white shoes" and not "blue shoes" or few to none will call you.

MEDIA - You want to make sure you're using the right form of marketing media to contact your customer. Classified ads may be the ticket. Or maybe door knob ads or both. You have to test and keep track of your results.

Since it's slow right now John where you live, chances are most of your competition is sitting back on their laurels waiting for things to pick up. This may be a great time to charge forward and pick up market share with very aggressive marketing.

Here's to your lawn service business success!

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Sunday

How To Not Short-Circuit Your Lawn Mowing Business

There are obstacles to generating wealth with a lawn mowing business that can short-circuit your success.

One big obstacle you may face are incompetent people. You know what I mean? They can't seem to carry out ordinary tasks or responsibilities. Some of them are lazy or uncreative. While others are just plain "dumb" or so they come across as such.

Dealing with these sorts of people is terribly draining to the lawn business owner and all to common in the industry. These people can be your friends, employees, vendors, or someone else.

Another obstacle quite similar to the first one are "time wasters". These are people who waste or abuse your time. Often you leave spending time with them drained and having accomplished next to nothing.

Another obstacle are people who drain or divert your mental energy. You know those people who having nothing good to say. The "you're never going to make it" type of person. They can also be whiners or complainers. Again, these people can be your friends, employees, vendors or someone else.

All of them must go. As soon as you identify them do what you must to rid them from your lawn mowing business, your life, and distance yourself from them. Start a "zero-tolerance" policy right now and enforce it. Not going through with this will always cost you more than whatever temporary trouble and disruption occurs from you making changes in your friends, your employees, vendors, or others around you and your lawn business.

Think of your success as electric current. One disruptive person laying a finger on it anywhere along the line shuts down the entire flow of success.

Yes, I practice what I preach. I do my best to operate in such a way with my lawn business and my life. I will not tolerate interference with the electric current of success.

The majority of lawn care business owners tolerate others which causes them undue stress. And yet most continue on carrying out the same mistake without realizing how costly such tolerance is. It is very, very costly.

Do what you must to keep your electrical current of success flowing in your lawn mowing business and your life.

Copyright SL Corp. All Rights Reserved.

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Saturday

Lawn Care Business Video Tip: You Need a Reason Why

If you want to be truly successful, and I know most do, then you have to stop blaming others and situations and start taking responsibility for your life and lawn business. Hurdles and pitfalls are sure to meet you face-to-face but this short video reveals an often overlooked "little" secret that can help you conquer anything that comes your way.



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Wednesday

Drunk Guy On Lawn Mower Pulled Over By Police

Saturday

3 Reasons Why Lying About Your Lawn Mowing Business Isn't Worth It

There is a whole lot of advertising noise and commotion buzzing around and lawn mowing businesses have a tough time getting attention.

Think about it. With tons of advertising messages shooting across the path of your potential customers, how can they distinguish your marketing message from others? Can you really compete against the big dogs in your area with vaults of marketing money at their disposal?

The answer: Yes but it's not going to be easy.

The fact is advertising is harder than ever to compete in. Smaller lawn businesses have less to lose than some of the bigger lawn companies out there so to get attention, some owners exaggerate their claims, making promises they can't deliver on.

Since hype seems to be the only way to get your prospects looking at your lawn mowing business, you probably figure you need to follow in the footsteps of those who have walked outside the lines of truth.

Is this the right thing to do?

As I have talked about before, it bears repeating here again...you'll probably get away with it in the short term but not in the long term.

Let me explain...

Here are 3 reasons why avoiding false promises and staying truthful is the way to go.


1. You Have To Be Able To Prove It

The first reason is obvious. You must be able to back up any lawn mowing business advertising claims you make with actual and factual proof. It's legally termed making a "substantiated" claim, and the FTC gets particularly picky when it comes to claims that come close to challenging this rule.

Let's say you run an ad saying, "One out of 10 people in Anywhere County, USA use No Name Mowing." You'd better be able to show a reputable survey that clearly reveals those results. If you carried out the survey yourself, you have to prove it was organized and executed in good faith, conducted by an impartial third party, and that it genuinely represents the views and opinions of the group of people you are talking about.

But following this rule doesn't start and stop with just you. All claims also apply to anyone who works for you - employees, Web designers, subcontractors, etc. If your representatives inaccurately describe your lawn mowing business, you're in trouble.

Don't worry there is a "Get Out Of Jail Free" card. It's called "puffery" and you may want to do some due diligence about it and how you can use it in your lawn mowing business marketing.
For example, No Name Mowing claims its home-made organic lawn care fertilizer is "made from the best stuff on earth." Nobody will actually believe that claim because it's "puffery".
However, if No Name Mowing said its fertilizers were "made with fresh organic ingredients" that becomes a claim that must be proven. No Name Mowing would need to substantiate it. When any "reasonable" person would assume that your lawn mowing business ad's promise is so over the top that it is mere "puffery," you're no longer required to have to prove it.


2. It's Against The Law To Lie

As I eluded to in the first reason above, federal law blatantly states that you must tell the truth in ads you create for your lawn mowing business services. Section 5 of the Federal Trade Commission Act (passed in 1914 and amended in 1996) says it's illegal to deceive or mislead your customers and prospects. You cannot make fraudulent claims or insincere offers about your lawn care services. The FTC also specifically highlights claims that mislead by omission so you're not out of the woods yet. If you leave out relevant lawn care information or facts, or if your marketing claim hints at results that you can not deliver, you'll be on the hook.

Perhaps you're wondering...what happens if the law comes down on your lawn mowing business?

Well, if your inaccurate claims influence a customer's decisions, behavior, or compel them to buy, you could be in violation of FTC guidelines. The range of penalties go from massive fines to "cease and desist" orders to corrective advertising to even some jail time.

Of course, like most legal matters, what is constituted as "false" and/or "misleading" is always open to interpretation. A lawn mowing business advertising a claim that walks the fine line is a risk you may decide to take. Legally, that risk rides on who defines "misleading." Do your due diligence and get advice from a lawyer to help you make the right decision.

Remember that customers are not dummies. Most people can quickly pick up when a lawn mowing business is advertising a false claim.


3. Your Competitors Can Bite Back

The battle for market share is fierce so many lawn mowing businesses have turned to comparing competitors in their marketing. Lawn care services are launched with little preparation and training and don't necessarily meet meaningful customer needs just so company B can compete with company A. As a result, lawn care ads often dwell on some minutely different edge that offers a little bit better advantage than the competition but doing so creates the opportunity for your competition to bite back. Your competitors may decide your lawn care claim is untrue or inaccurate and force you to prove it. Let's face it, having a lawn care competitor register a complaint with the FTC and possibly take you to court doesn't exactly help your bank account.

Remember, if you claim your lawn mowing business is better than another, you must be prepared to support that with undeniable proof.

Today, customers have little tolerance for lawn mowing business marketers that promise and do not deliver. To develop advertising that attracts customers, use these 4 ingredients to stay on the side of marketing legally:

1. Don't Talk About Yourself

Turn to legitimate descriptive testimonials from current customers to talk about why you're the lawn mowing business of choice.

2. Be Real

Most people are down-to-earth and don't expect incredible results that lawn care services can't deliver. Promise what you can deliver.

3. Stick With The Benefits

Market how customers benefit if they go with your lawn care services. Always answer the question, "What's in it for them?".

4. Lower Risk

Offer money back guarantees if a customer is not satisfied. When you lower the risk, your prospect is more receptive to your marketing.

Here's to your lawn mowing business success!


Learn about starting your own lawn mowing business today.

Copyright SLC. All rights reserved.

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Starting a Lawn Care Business Interview

Lawn Business Books: Books You Need In Your Lawn Care Business Library

***RECOMMENDED READING***


Nightingale Conant

Nightingale.com is a world leader for resources on personal and business development.


Amazon.com

Want to find more help for your lawn business? Search and find all the resources you need at Amazon.com.



Dummie Series

Small Business Kit For Dummies

Business Plans Kit For Dummies

Bookkeeping For Dummies


Sam Beckford

9 Lies That Are Holding Your Business Back

The Small Business Millionaire


Dan Kennedy

The Ultimate Marketing Plan

No Rules

No B.S. Sales Success

No B.S. Direct Marketing


John Caples

Test Advertising Methods

How To Make Your Advertising Make Money


Zig Ziglar

Selling 101

The 21 Irrefutable Laws Of Leadership

Zig Ziglar’s Secrets Of Closing The Sale

Goals

Sell Your Way To The Top

Ziglar On Selling

Great Quotes From Zig Ziglar

Goals, How To Set, Them How To Reach Them


John Maxwell

Leadership 101

Attitude 101

Failing Forward

Your Roadmap For Success

Developing The Leaders Around You

The 360 Leader

Developing The Leader Within You



Jim Rohn

7 Strategies For Wealth & Happiness

The Day That Turned Your Life Around


Brian Tracy

Maximum Achievement

The Psychology Of Selling

Goals! How To Get Everything You Want Faster…

Advanced Selling Strategies

Change Your Thinking, Change Your Life

The Ultimate Goals Program

The 21 Success Secrets Of Self-Made Millionaires

Be A Sales Superstar


Napoleon Hill

Think & Grow Rich


Robert Kyosaki

Rich Dad Poor Dad

Rich Dad Poor Dad 2

Rich Dad Poor Dad - For Teens

Sales Dogs

Retire Young, Retire Rich

How To Buy & Sell A Business



Steve Chandler

100 Ways To Motivate Yourself

100 Ways To Motivate Others

The Joy Of Selling


Dianna Podmoroff

365 Ways To Motivate and Reward Your Employees

501+ Great Interview Questions For Employers…

How To Hire, Train, & Keep The Best Employees…

How To Write A Great Business Plan In 60 Mins Or Less…



David Ogilvy

Ogilvy On Advertising

Confessions Of An Advertising Man


Joseph Sugarman

Advertising Secrets Of The Written Word

Triggers

The Adweek Copywriting Handbook


Bob Nelson

1001 Ways To Energize Employees

1001 Ways To Reward Employees

Barry Maher

Getting The Most From Your Yellow Pages Advertising

No Lie – Truth Is The Ultimate Sales Tool


David Garfinkel

Advertising Headlines That Make You Rich


Dale Carnegie

The New Art Of Public Speaking

How To Win Friends & Influence People

The Quick And Easy Way To Effective Speaking

The Leader In You


Stephen Covey

The 7 Habits Of Highly Effective People

The 8th Habit


Seth Godin

Permission Marketing

Small Is The New Big

The Purple Cow


Michael Gerber

The E-Myth Revisited


Small Engine MAINTENANCE

Small Engine Care & Repair

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Sunday

Why Most People WILL Fail With a Lawn Business

It is a chilling fact that 80% of small lawn businesses fail within 2 to 5 years in the United States.But for more than one reason, I managed to stay in the 20% group that
succeeded.


Was I lucky? What secret ingredient was I using and not aware of? Of the ones that survive, why is it these lawn mowing business owners are not hitting the jackpot with their businesses?


After I tenaciously began to search for the answers, I eventually found them. I cut them down into thetop 4 major reasons people fail (or barely get by) with their grass cutting business. It is my sincere hope that anyone reading this article will make a stern decision to
avoid these 4 subtle business killers.


Ignorance

This is the story of the first part of my life. I grew up in a middle income family. Both parents were highly educated and had worked for other people their whole lives. In fact, all of our family friends never owned their own businesses. That was the environment I was raised in and I was never taught that I could work for myself.


For the average person, this too was his life story and maybe it’s yours. In every area of his life he is surrounded with the old truth of ‘go out and get a good job’. Even the circle of influence he has around him doesn't include people who are wealthy. There isn’t really anyone he can think of that has ever said to him that the way to wealth is with his own business.


Believe it or not, there are people who live and die without even conceiving the possibility of entrepreneurship for themselves. They never realized they had just as much potential as anybody elseto start and run a profitable lawn business.

So, the first reason why people don’t become rich with a lawn care business is because it never occurs to them that it is possible. And so if it never crosses their mind, they never even start up the mower.


Indecision

A second reason that robs people of wealth with a lawn service business is that the person doesn’t make a decision to be successful. Even if she reads all the books in the world cover to cover about mowingfor money, several times in fact while taking notes, nothing changes until she makes a firm decision todo something different. Even if I show up at her front door and manage to convince her that she could become rich if she just followed my instructions, if she doesn’t put one foot in front of the other and take the first step, she ends up staying just where she is.


Think about that. Everything you’ve done up to this point in your life has gotten what you have in your life. Unless you do something differently, you’re going to continue to get what you’ve always gotten.

Indecision is at the top of many lists about why people are failing. People just aren’t taking action on the success information they are learning. A rock-solid, committed decision is not something they everdo. They just swing for the fences and hope it all works out for them. They expect lawn care business success to fall on them like ripe cherries from a tree but they never decide they’re going to ‘Just do it!’ and make it happen. This point seems obvious but I’ll say it anyway. You’ve got to make a firm decision to be successful and burn the bridge behind you so there’s no turning back.


Procrastination

Holding out my hands, I can personally name more people than I have fingers for that have been destroyed by this one reason alone. People know they can make money with a lawn business and they make a firm decision to do something about it. But, they’re not out of the woods yet.


When it comes to exercise, for example, have you ever noticed how many really good reasons to not exercise come up just before you hit the treadmill? Ever notice how tempting it is to just stay home and skip going to the gym when it comes around to the time you should be leaving?
There is no shortage for good reasons to not begin doing what is necessary to build a successful lawn business. It’s the wrong time of year. It’s impossible to get ahead with all the competitors. It’s just not the right month to start this sort of thing. The list goes on.


Day after day, month after month, and year after year, people delay. Little do they know, but their time of opportunity will run out.


Don’t put off what you know you need to do until tomorrow when you can and need to do it today. Like Benjamin Franklin said, “You may delay, but time will not.”



Get Some Discipline

Anyone who wants to see their dream turn into reality needs to be disciplined. They need to do what needs to be done, over and over again, every day they work. Rain or shine.

If a boxer gets into the ring and doesn’t knock out his opponent or go the full amount of rounds, he automatically loses. He has to be disciplined enough to keep throwing punches and stay on his feet untilthe end.

Keep mowing. Keep trimming. Keep treating your lawn maintenance customers and employees right. Keep fighting. Do what needs to be done and you’ll be successful with your own lawn care business.

http://www.howtostartyourlawncarebusiness.com

Copyright SLC Inc. All Rights Reserved.

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