Thursday

Charm Your Way To More Lawn Care Business Profits

"Charm is the quality inothers that makes us more satisfied with ourselves." - Henri Frederic Amiel



Everybody and their dog can think of someone they know that is charming. This is the kind of person who always seems to be on the up and up. They are happy and have a skip in their step. They're someone we like to run into. We look forward to seeing them.

Not only is a person who is charming interesting, they also seem to be successful in their lawn care landscaping business.

Being around someone who is charming makes other people feel better. 

But the question that seems to arise in our minds is aren't these "charming" people being fake? Or even better, what the "heck" does this really have to do with a lawn care or landscaping business??

The truth is most charming business owners are genuinely authentic and are in fact very powerful lawn mowing business owners.

So the question is, just how charming are you?

A lot of people land in around 4-6 out of 10. Don't despair, you can raise your level on the scale of charm in a number of ways.

Smile. Give out compliments and be friendlier on the job site. Give your employees or customers sincere compliments. 

Charm just plain makes people feel better about themselves. So make it your mission to brighten the atmosphere of your company, your office. This will pay rich dividends in the long run.


Successful Lawn Business Strategies


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Saturday

Why a Lawn Care Maintenance Business Should Be Risky

Friday

Lawn Care Business Is Booming: VIDEO - Grass Cutters Seeing Green

Wednesday

Lawn Care Business Tip: You Hold The Key To Your Future

You are the key to your future. What I mean is, your personal growth determines most of it. We can talk about more customers, lots of sales, more equipment and employees, but all of this probably will not happen without you personally growing. It’s really the stepping stone to a profitable future. In fact I’d like to have you memorize a most important phrase. Here it is, “For things to change, you must change.”

Let me repeat that. “For things to change, you must change.” I recommend you place this somewhere that you will see it daily. Anywhere where you can see it every day. You hold the key to a better future. Try to remember that every day you live and think about it. Its all up to you.

There are several things that will help you carve out a better future. If you own or are employed at a strong, dynamic, progressive lawn care business, that would definitely help. If the company has great service or great products, that you are proud of, that would certainly help as well. You get the point.

All of these things will help, and of course, if it doesn’t go horribly bad for you and your life, that will help. If your business keeps going strong, that will help. If the your spouse doesn't get sick, that will help. If your neighbors stay "sane", that will help. If it doesn't get too cold or doesn't get too hot, all those things will help your better future. And if the economy gets and stays on track, that will help.

I could go on and on with a very big list but as you already guessed, all the reasons in the world added together play a small role in your profitable future.

The biggest factor to your profitable future is you. Grab ahold of that. This is a major point to remember.

You are the major key.

Don't be or act like the 90+% who aren't going anywhere. Develop the habit of doing more than you're paid for. Do and be above average.

Develop above average enthusiasm. Develop an above average smile. Develop an above average interest into your customers, friends, and family. Work harder on you than you do on anything else.

Think about this.

Two different people with the same type of business earn different amounts each month.

One earns $1000 and the other $10,000.

If the services were the same, if the training was the same, if they both had the same tools. If they both had the same trainer, the same pricing, if they both attended the same business meetings, how could one person earn the $1000 per month and the other person earn the $10000?

The key is whats going on in the inside. The key is you.

Decide today to start working on you. There is power in making this kind of decision. There is power in daring to dream. There is power in above average service. There is power in compassion and caring and sharing. There is unusual power in strong feeling and you see, all that comes from inside you, not outside. So, you hold the key to your future. The real difference is you. You are the major key to your better, more profitable future.

Until next time!


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Tuesday

Can Mona Vie and a Lawn Care Business Mix?

The MONA VIE Buzz


I've gotten so many emails lately because people heard I am in Mona Vie that I have to explain why running another business could be a smart move for us green thumbs.

For a while I'd gotten wind of this Mona Vie company. Really, its been everywhere. The London Times, Vogue, Men's Journal, Wall Street Journal, Fortune, CNNMoney.com, MTV Cribs, etc.

I just couldn't ignore it anymore. How could I? I saw Boston Red Sox players with the drink in hand. I saw certified doctors raving about it. It seemed to be in the fridge of so many celebrities and famous athletes on MTV Cribs and so on.

Strangely enough one of my lawn care customers approached me about it. I went a little reluctantly to what Mona Vie terms a "tasting" of the juice but I was also mildly curious because of the buzz.

Truth is I was blown away. Can't put it any other way. In fact most people involved in the company constantly say they pinch themselves every day because of how their health and pocketbook has changed.

Here was this drink with 19 fruits in it, the backbone being the acai berry and all people were doing were drinking it and telling their friends. It sounded too good to be true. But the more I listened to a former zamboni driver talk about how he grew his business in 20 months to over $10,000 a week (Yes, thats per week), the more I began to believe it.

So I got in.

I make six figures a year with lawn care but I wanted to start a "drinking" business. How ridiculous is that?

In reality, it was one of the healthiest choices I had ever made because I for one don't eat a lot of fruit. Certainly not the right amount of servings every day and everyone and their dog knows fruit plays a giant role in a person's health but very few people take the time to do anything about it.

Besides, the healthier I can stay, the more I can carry out lawn care services which means all the more money I can make.

And of course being business savvy, I saw an outlet of marketing to my existing lawn care customers with the juice. ;-)

Within 7 days of signing up I had 2 tasting parties and 4 people signed up under me with more waiting to come out to my tastings. It's been growing like wild fire ever since and it takes very little time committment so that I can continue to grow my lawn care business and other endeavors.

If you find another business you like and it can work while you run your lawn care business then go for it. The more residual income streams you can create long term, the better your future will be.

If you're interested in the Mona Vie buzz check out the website below. This is definitely one of the top businesses to consider starting because there's far too much authentic media attention surrounding it.





https://www.mymonavie.com/acaiberryjuicedrinksuperfood/opportunity_powerofyou.asp



If you have additional questions about Mona Vie or any other home business then let me know. Lawn Care Business owners can have other business ventures outside of lawn care that they can pursue just do your homework about it first. My team and I will respond to all serious inquiries.

To your success!


Sincerely,

Daniel Pepper

Successful Lawn Business Strategies

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Lawn Care Business Video

Saturday

Turbo Lawn Mower

Sunday

Lawn Care Maintenance and Mowing Business: The Generosity Factor

Hard work without talent is a shame, but talent without hard work is a tragedy."

- Robert Half

 

There are always the nay sayers who mock the suggestion that giving away a free lunch with no strings attached is futile.

I think it depends.

Take a fancy steak restaurant for example. Yup, it would cost a lot to give away 500 free steak dinners in just one week. It wouldn't be unreasonable to suggest it could cost as much as $10,000.

But if those steaks are cooked just like the person wants and taste exceptionally good, hundreds of those people could turn into regular customers.

That means that the cost to get those customers is much lower with that "free lunch" method than through most other advertising approaches.

Any lawn care maintenance business owner could use this idea. Most won't.

Here's a story of a supermarket that did steal this idea.

With their new location up and running and in need of new customers in their new location, they gave away 5,000 quarts of milk, 5,000 pounds of butter, 5,000 cans of peaches and 5,000 packages of napkins.

Was this crazy?

You might be thinking how could they afford to give away all of those products. The money lost from doing so would be massive.

Hold on. Let me finish the story.

This supermarket created and printed up 5,000 coupon books. In each book were four coupons.

Each coupon was good for one week of the month. The first week was for a free quart of milk. The second week was for free butter. The third week was free peaches and week four was for the napkins.

No purchase was necessary to redeem these free items using the coupons. There were truly no strings attached. This was a genuine free lunch.

They mailed these coupon books to 5,000 selected families in the surrounding neighborhoods.

More than 3,000 coupons were redeemed the first week and nearly 4,000 by the fourth week.

Here's the kicker. Almost every person also bought groceries while they were there redeeming their free lunch.

The following fifth week with no free lunch coupons and also no other form of advertising, over 4,000 people shopped in that supermarket spending a total of over a half million dollars that week.

Ka-ching!

This is something to think about and I call it the "Generosity Factor".

Until next time...


Copyright Successful Lawn Business Strategies. All Rights Reserved.

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LIVE EVENT - Lawn Care Business Seminar Vancouver, BC / Anaheim, CA 2009

We're Rolling Out The RED CARPET and Inviting YOU...

Lawn Care Business Superconference!

2009 Live Training Events

Vancouver, BC, CANADA - February 2009 and Anaheim, CA, USA - March 2009

HOSTED by Lawn Business Expert Daniel Pepper

Join the most elite group of lawn business owners, young and old...

  • YOUR Big Business Breakthrough is waiting for you - here.
  • YOUR Greatest Opportunity Ever may be found - here.
  • The contacts. The resources. The real-world, actually doing-it experts.
  • The Newest, the Oldest, the Best, cutting edge, strategies.
  • And for beginners eager to get up to speed instantly or veterans wisely eager for comprehensive "check-up" and reaching the next level.


The only proven seminar revealing profitable strategies for a lawn care business for amateurs and veterans!


Click here for more information.

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Saturday

How To Accomplish More In The Next 12 Months Than The Last 12 Years...

Discover how to use the power of this brand new Success Program to grow your sales and increase your profits, all the while working less in your business...

Introducing The
Lawn Business Mastermind Program...

It's an exclusive group of very smart, successful lawn business entrepreneurs from across the country and around the world who want to:

Increase their sales

Increase their profits

Work less in their business (without any drop in profitability)




Ultimately, it's a program that can take ANY lawn and landscaping business and turn it into an automated money-making machine.

Here's how we do it:

The Most Effective Marketing Strategies: No fluff or theory, but truly "underground" guerilla marketing strategies unknown to 99% of the business community. You take these these strategies and apply them to your business for extraordinary results.



Forced Focus: You only spend time on the activities that really make a difference in your lawn maintenance business, instead of the thousand and one other things that do nothing but suck away the hours of your day.



Friendly Accountability & Encouragement: We gently push you into doing the important business tasks you know you should be doing.



"Creative Thinking Multiplied": Leverage the minds and experiences of your fellow members to come up with effective ways to solve your most frustrating business problems.



"Sounding Boards": Get feedback on new promotional ideas, sales strategies or other business challenges before you make a mistake that costs you thousands of dollars and hundreds of hours.



Joint Ventures: Complementary businesses working together to break into new markets, get new customers and make more money.



IMPORTANT NOTE :

We are almost full and accepting few new applicants at the moment. Additional spots to be opened soon. To be put onto the list to receive more info about the program along with a priority invitation to join, please send an e-mail to Jason R. at info@howtostartyourlawncarebusiness.com with your name and e-mail address enclosed.

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Tuesday

Lawn Care Business: The Flying Lawn Mower

Questions You Should Answer Before Buying Lawn Customers

We received an email about purchasing 25 lawn customers.

The price is listed at $9000.

We cannot give you legal or business advice. In the
end you will have to do your due diligence in making
the final decision.

What we can do is tell you about what we have heard
and seen others do.

Most will calculate their return on that $9000 investment.

Answer these questions for yourself:

Are the 25 lawns under contract? Are you certain?

How much would you make from all 25 lawns?

How long would all 25 take to mow?

How much would it cost you to mow these lawns? (ie fuel, drive time etc.)

In the end, is what's left (your profit) worth it to you?


If you can answer these questions it will help you make
the final decision.

So if you make $40 per cut for those 25 lawns that amounts
to $1000 per week or $2000 per month (2 cuts a month).

If you spread paying back the $9000 over a year, you would
have to pay $750 per month.

$2000 minus $750 equals $1250.

$1250 divided by 25 hours to mow these 25 lawns and you
are making $50.00 per hour (30 mins to mow each lawn 2x a month).

The above numbers are purely an example, but you can
clearly see how the overall decision of whether or not to
purchase these customers is becoming easier.

(Yes, I did not subtract expenses incurred by mowing these lawns)

Hope this helps.

Justin P.

Successful Lawn Business Strategies

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Wednesday

Lawn Business Advertising Secrets

Hi Everyone,

We received an email this week about a new lawn business startup and an inquiry to what advertising will work the best for them.

Here's our answer:

Advertising your lawn business comes downs to tracking. 2 companies in the same county could have completely opposite results using the same method of advertising.

So there is no secret pill that will automatically make your lawn business marketing efforts explode. Not without tracking your results anyway.

You need to test different forms of advertising and measure your results. Find out what method of advertising gets the results you want and run with it.

For example, if you spend $300 on a classified ad and get 10 customers, each customer cost you $30 ($300 divided by 10 customers).

But if you create a flyer and get it handed out for you and it costs you $500 but you get 20 customers, each customer cost you $25.

Which of the 2 advertising methods is better? They're both good but one generates customers at a cheaper price.

There is no one source for marketing (advertising is part of the marketing process) tips and tricks. You should be getting your hands on books, audio, video and anything else you can. Never stop learning.

And once you get an idea of how to write the advertising copy, another key is consistency. If you only plan to hand out flyers one time, forget about it. Your advertising will fail or not do nearly as good then if you hand out flyers several weekends in a row.

Most customers need to see your ad about 20+ times before they realize they may or do need your lawn care service. That means you better plan on handing out your flyers for several weeks in a row.

Hope this points you in the right direction. Check out other articles within our blog for even more marketing advice.



Sincerely,

James R.

Successful Lawn Business Strategies
www.howtostartyourlawncarebusiness.com

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Sunday

Starting a Grass Cutting Business(Or Growing One): How To Get Word Of Mouth Advertising Working For You

Word of mouth is definitely one of the top marketing strategies of all. Finding ways to stimulate word of mouth advertising when starting a grass cutting business or growing the one you own is even more fun.

Why?

Because word of mouth advertising is the most powerful, effective type of advertising there is. The catch is that it's the only kind you can't just buy. You have to first create it, stimulate it, and nurture it with effective and creative strategies.

The good news is that most of your lawn care business competition just takes whatever word of mouth advertising they get, but not you.

The truth is that you can exert a considerable degree of control over this type of advertising and marketing for your lawn business. Really.

How many things have you bought or places have you gone to because someone said their experience was sensational? You ever gone out for dinner to a restaurant because a friend said the burgers were "to die for"? The reason that word of mouth advertising is so valuable is just that -- someone else is doing the advertising and you genuinely trust their opinion.

Nobody wants to hear what you have to say for too long. Nothing you could ever say about you and your lawn maintenance business, no matter how well you say it, can have as much impact and credibility as something another person says about you.

Think about this. The commercials you see nowadays that either are or "look like" they are a testimonial of a real person talking about their experience with a product or service are quite convincing and are by far the most effective.

Do you want to know a strategy that stimulates your customers to talk about your lawn business?

Find or develop creative ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you and your business.

For example, most lawn care trucks and trailers are messy but you keep yours squeaky clean. Most lawn business owners don't care when their customer's birthdays are but you do by sending each customer a personalized card.

How does this correlate to real life?

Customer "A" phones up their friends shortly after receiving a birthday card from you and tells them they can't believe you're one of the few who rememebered. Then two of those people call to have you come and give them an estimate. All from just one simple card.

Every lawn service business owner can come up with ways to stand out from the crowd and stimulate word of mouth advertising.

I know of a lawn care business owner, for example, who quadrupled his customer roster in just 31 months without increasing his marketing budget. All he did was come up with numerous ways to improve his service and those changes were responsible for a boat load of word of mouth advertising.

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Monday

Stop Chasing Your Lawn Business and Landscaping Business Customers For Payments FOREVER!

This just in...

I ran into the owner of an online automatic payment system SPECIFICALLY created for lawn business and landscaping business owners.The days of chasing customer’s for money are over.

Get paid when you want, automatically.

I also twisted his arm and got him to discount the ENTIRE fee for his system for anyone I send his way. You can now sign up FOR FREE!

Check it out:

http://www.lawnlandscapingautopay.com

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Thursday

Lawn Maintenance Business Tip: How To Charge For Spring Clean Up

The more you know the better. If you could gather prices from competitors who are offering this service that will help you gauge what your market is currently paying.

This is a key step for your lawn maintenance business.

The good news is that you shouldn't get caught in trying to be perfect. The price you decide to set may be too high or it may be too low but you can always adjust. There's plenty of business and it doesn't take much to make a lot of money.

Ask yourself what you want to make each hour and try to gauge how many hours a particular job would take. How much does it cost to dump the debris you collect? How long does it take you dethatch an area?

You see if you begin to systematically take notes on how long projects take you will be essentially giving yourself some very valuable information.

You start with recording one job and that will help you determine the next and so on.

Its not an overnight process but one job after the other and you'll be getting much more accurate with your bidding.

Don't get caught in the paralysis of analysis. Get out and do your best to guesstimate. If you're off, adjust for the next quote.

Through experience you'll be able to get much more accurate and your lawn maintenance business will get that much more profitable.

Does that make sense?

Hope this helps.


The Staff
http://www.howtostartyourlawncarebusiness.com/

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Tuesday

Lawn Business Help: What Do You Do When You're The New Kid On The Block?

QUESTION:

I live in a small town in central Texas @ 5,000 in population. I am a "new kid on the block" with a 4 mos full time lawn mowing experience for an expensive boarding school campus while residing in Wisconsin last year... I have noticed 3 active lawn mowing guys as my competition, the season is here, grass is starting to get really green, I only started to read the formula and there's so much to learn with little time. Not even half way into getting all the red tape cleared, (actually don't need a permit to mow in my county [of Coleman; no zoning ordinances on paper either]). I have the money for a trailer, push mower, blower, and trimmer, My target is towards senior citizens... I have absolutely no marketing experience nor any 'sales-manship' nature in me, I have created an ad flier and that's all I've got. Time and spring is not waitin' around, what can you tell me, in order to be able to still get ahead and have a profitable start.

ANSWER:

Well there is no magic potion or quick riches with lawn care. We wish we could give everyone success in a bottle but that just isn't possible because it always come down to individual lawn business owner.

What we can do is offer your some ideas that you can digest and decide if it's what you need to do.

Daniel started when he was 12 -- no marketing experience, no sales experience, nothing but the mower from his parents garage. Look at where he is at now.

If I was in your shoes I would be planning on saturating your market with weekly advertising. Being consistent is what counts. Dropping off flyers once a month or once a season will not cut it.

Look over this blog for some ideas on the bare essentials of an advertisement as well as some good advertising resources like books (of course continue to pull ideas from the course).

I would mow when I have to and hand out flyers when I am not mowing. Hopefully the amount of time I have to hand out flyers drops as new business comes my way. Or I would work at a part time job when I am not mowing, until enough new business comes in that I can work at
mowing full-time.

I would also suggest marketing your lawn business with as many forms of media as you can afford. If it's all about cheap or free advertising because that is all your budget can handle then you may want to look into:

Flyers
Craigslist
Facebook/Myspace
Free local classified papers online / offline
Bulletin Boards in Grocery Stores / Retail Stores/ Malls
Etc...

And always educate yourself about lawn business marketing. It doesnt matter that you dont know anything right now, but you have to learn or you will be eaten alive by any of your competitors that do know about marketing.

Whats it going to cost you to learn? $20 or $30 for that first book. Take action on the tips you learn from The Formula. Try to have as many things going as you can so that if one, two, or three ideas bomb, just one other may take off and bring in the business you need.

Also, advertise to any customers you already have. It's easier to sell to them than to find new customers.

Be persistent and don't give up. If you must, mow part time until the business justifies your full time attention. No point in going belly up when you can start safely.

You don't need a ton of customers to make a lot of money. You just need to profitably mow 10, 20, 50, 100+ and what you make just increases. Grow your list with care. Look after the customers who do say "yes" to you so they keep coming back each year.

Think about simply doubling your business each year. 10 customers this season, 20 the next, 40 the following, and 80 after that. Maybe you go to 160 for the next year and so on. How much could you make with 160 customers?

Be patient and never stop learning how you can become better at every aspect of running a lawn care business. Then take ACTION on what you learn over and over again.

The road to failure is paved with good intentions. In other words, people intend to advertise each week, but they don't. They intend to sell to their existing customers, but they dont. They intend on doubling their lawn business, but they don't do anything about it. Whatever you do, do something.

Do your due dilgence with the advice given to you above.

Hope this helps!



Sincerely,

The Staff
http://www.howtostartyourlawncarebusiness.com/

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Saturday

How To Get New Lawn Care Business Customers From Scratch

We received the following lawn care business question this week and it's one we've been getting a lot of lately so we want to post our thoughts and share them with others.

1. Would you share with me a few of the most effective ways to get some lawn care customers and contracts? I'm just starting out, got my truck and equipment ready to work, just picked up my business license last week and it seems like getting that first customer is the hardest thing to do. I made some flyers and distributed it out at some public places, school teachers lounge, employee lounge and a few other places. No bites and I'm going on two weeks. Is this normal? What's the average wait time before a lawn business lands its first customer? I'm trying different marketing approaches one at a time, and allowing time in between each one to measure and see which ones actually work. So far nothing is working.

ANSWER:

First of all congratulations on taking the step towards starting and running a lawn care business. Believe it or not, most people won't even take this first step because they are too afraid.

Right off the bat make a quality decision that you are going to do this no matter what. The reason is because starting out and getting momentum in your business can be challenging and you need to have persistence. The main reason is because you have to get those first few customers and you don't have any experience under your belt in doing that so unless you make a quality decision, it's too easy to get discouraged. Sometimes customers can come quick, sometimes it can take some time but only the persistent lawn care business owner wins.

Put the law of averages to work for you. This means that it could take 1 out of 100 or 1 out of 250 flyers or more before you get a quote. Just keep taking action. Just keep handing out your flyers and any other advertisements you have on a consistent basis. Doing it once or twice won't cut it.

You see imagine a pizza coupon. Most people get them once a week and how many times do you throw them out or just skim over them? But when they come on a regular basis, week after week, eventually there does come a day when the flyer comes and you want pizza so you call.

Your customers are the same way. It may take several exposures to your ad before they realize they need to call you . That's what a lot of lawn care business owners don't know. Your advertising needs to be consistently going out.

The 3 areas important for your marketing are: MESSAGE, MARKET, MEDIA. This means your ad has to be arranged and setup properly. You have to be advertising to the right market. And the last one means you have to be using the right form of media.

The good news is that it sounds like you have several marketing weapons working. What you need to do is have them all working at once. That is where you want to be. You want to be taking action on several fronts at the same time because sooner or later (as long as your ads are compelling, you shooting at the right market and using the right media to market), you will get phone calls.

We constantly recommend that you educate yourself about marketing. It doesn't mean you have to spend money. You can pick these books up from your local library for free, but just start to read about how marketing works. It's quite fascinating and in this game, the more you know, the better you become at making winning ads and beating your competitors.

We haven't seen your flyers or other advertisements but it's important that your ads have the following arrangement (our book recommendations at the end of this post will give you similar advice).

  • ATTENTION ---> HEADLINE
  • INTEREST
  • DESIRE
  • ACTION

There are a few schools of thought on this but the above layout in the ad is important. So a quick example of this would be...

--------------------------------
Do You Want The Best
Lawn On The Block?
Finally, come home to a fresh,
green lawn, cut and trimmed for you
ALL SUMMER LONG!
__________________________
$20 LAWN BUCKS
Valid on your next order over $100.
__________________________
Call or email us today for a
FREE ESTIMATE
555-1234
NoNameMowing.com
Hurry Offer Ends March 20xx!
--------------------------------


Your ads need to give people a reason for calling. They have to persuade and stir a reader to take action. Always have a great offer with a deadline and impel them to contact you. Yes, keep track of your responses. Ask people who called, why they called. Even ask those who didn't call why they ignored the call to action. Get your trusted family and friends to look over your ads and see if they find them compelling.


2. What are your thoughts on buying an existing lawn care business? My problem with this is not having the upfront cash to purchase the business. Is this an idea worth looking at?

Buying a lawn care business is another way to get customers. Most businesses don't sell so anyone selling a lawn care business may be persuaded to be flexible.

This means that what we have seen is that a seller may be willing to allow you the purchaser to make monthly payments over a period of time for the business. Not having to have the cash upfront may be the winning ticket. They might also be willing to help you with the transistion of ownership, working alongside you for a period of time.

The HUGE red flag with buying a lawn care business is that you need to be very cautious. Why are they selling? Are the customers on contract? Does the sale include equipment? What shape is the equipment in?

Doing your due diligence is VITAL. It's an absolute. Visit NOLO.com for information on buying a business.


MARKETING BOOK RECOMMENDATIONS:

9 Lies That Are Holding Your Business Back

How To Make Your Advertising Make Money

Advertising Secrets Of The Written Word

No BS Sales Success



Well we hope this helps!

The Staff
www.howtostartyourlawncarebusiness.com

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Monday

Lawn Business Tip: Raising Money

I received an email asking about how to raise money for a lawn business.

Although I do go into greater detail about this in my lawn business course, here is a very basic list of ways to finance your business venture.

  • Tap into your savings
  • Ask for money from friends and family
  • Wisely use a credit card (do your due diligence)
  • Sell something
  • Apply for a loan at your local bank
  • Visit the small business administration
  • Have your customers pre-pay you

Speaking to the business owner who emailed me, you mentioned you already had the jobs but needed some advice about the money. Since you have the jobs, option 5, having your customers pre-pay you, looks like it may be one of the better choices for you to look into.

By asking for prepayment, you could smartly cover your costs as you grow your business. You might decide to ask for full or partial payment depending upon what you dare to do. That way you are jump starting your cash flow which sounds like it might just be the ticket you're looking for.

Of course, stopping into the SBA is also a very good idea.

Hope this helps.

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Saturday

Lawn Care Business Video Tip: You Need a Reason Why

If you want to be truly successful, and I know most do, then you have to stop blaming others and situations and start taking responsibility for your life and lawn business. Hurdles and pitfalls are sure to meet you face-to-face but this short video reveals an often overlooked "little" secret that can help you conquer anything that comes your way.



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Thursday

How To Disaster Proof Your Grass Cutting Business

By Daniel Pepper

If you're a grass cutting business owner, you need to know how to protect your business.

In reality, there's no fool-proof trick to avoid an accident. Bad weather, employees, etc. are all potential causes for damage to your business.

The good news is that there are strategies to help you keep your head above water. Knowing what to do in the event of a business disaster is vital for you because lawn care is providing a level of livelihood for you. No mowing = no money.

So lets look at what you can do right now to disaster proof you grass cutting business. Start with this checklist to help build your disaster plan:

1. You Need a Plan

Yet again, few grass cutting business owners have given thought as to what they might do in the event of some sort of disaster that can effect their business. So do what the successful owners do, get a plan. Your plan should take into account as many variables as you can imagine and the solutions.

2. Set Aside Emergency Cash

This is a financial tip even outside of business - keep at least 3 to 6 months of living expenses that you can use in case you run into trouble. That way, should something happen you'll have money available to pay your bills and for the most part, keep things flowing. This is especially important if you have employees.

3. Back Up Your Computer

Although it seldom happens today, there are still situations that arise that leave grass cutting business owners in trouble because they lose valuable data to a crash computer. Back up your files on a regular basis. Create a routine. Some go to great lengths as to take store their backups in another location - such as at their home and if they have one, their office away from home. Make certain that should something happen to your business, your backup files are safely stored.

4. Don't Forget About Physical Documents

Keep your papers and records safely stored as well. Never overlook the protection of tangible lawn care business records. You never know...you may need them.

5. Insurance Is a Must

Keep your grass cutting business insured. The bigger your lawn business grows, the harder it
will fall. Talk with your insurance agent on a regular basis to make certain that your coverage is up to date. That's particularly true with a home-based business. Also, make sure your equipment at home is covered as well. Keep in mind that the extra money for guaranteed replacement coverage may not be all that bad. After all, if anything happens, you can leave your own money in your pocket.

6. Luck Favors the Prepared

Most don't believe in luck but I figured this last tip is a good one. Be prepared. If you're caught off guard, disaster can be terrible. Even the slightest awareness that something can happen and being ready for it can greatly limit damage to your lawn business in the event of a disaster. Let everyone that needs to know, what your disaster-proof plan is. Make certain your employees know what to do when disaster strikes (ie they get into a car accident). When lawn care business customers know you're ready for anything, that will build trust for your business.

Here's to your lawn mowing business success!

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Lawn care business expert, Daniel Pepper brings his own unique way of teaching others about the lucrative realm of starting and running a lawn business. He believes anyone can do it with the right advice.

Learn the secrets to how to start your grass cutting business right now!

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Wednesday

Drunk Guy On Lawn Mower Pulled Over By Police

Saturday

3 Reasons Why Lying About Your Lawn Mowing Business Isn't Worth It

There is a whole lot of advertising noise and commotion buzzing around and lawn mowing businesses have a tough time getting attention.

Think about it. With tons of advertising messages shooting across the path of your potential customers, how can they distinguish your marketing message from others? Can you really compete against the big dogs in your area with vaults of marketing money at their disposal?

The answer: Yes but it's not going to be easy.

The fact is advertising is harder than ever to compete in. Smaller lawn businesses have less to lose than some of the bigger lawn companies out there so to get attention, some owners exaggerate their claims, making promises they can't deliver on.

Since hype seems to be the only way to get your prospects looking at your lawn mowing business, you probably figure you need to follow in the footsteps of those who have walked outside the lines of truth.

Is this the right thing to do?

As I have talked about before, it bears repeating here again...you'll probably get away with it in the short term but not in the long term.

Let me explain...

Here are 3 reasons why avoiding false promises and staying truthful is the way to go.


1. You Have To Be Able To Prove It

The first reason is obvious. You must be able to back up any lawn mowing business advertising claims you make with actual and factual proof. It's legally termed making a "substantiated" claim, and the FTC gets particularly picky when it comes to claims that come close to challenging this rule.

Let's say you run an ad saying, "One out of 10 people in Anywhere County, USA use No Name Mowing." You'd better be able to show a reputable survey that clearly reveals those results. If you carried out the survey yourself, you have to prove it was organized and executed in good faith, conducted by an impartial third party, and that it genuinely represents the views and opinions of the group of people you are talking about.

But following this rule doesn't start and stop with just you. All claims also apply to anyone who works for you - employees, Web designers, subcontractors, etc. If your representatives inaccurately describe your lawn mowing business, you're in trouble.

Don't worry there is a "Get Out Of Jail Free" card. It's called "puffery" and you may want to do some due diligence about it and how you can use it in your lawn mowing business marketing.
For example, No Name Mowing claims its home-made organic lawn care fertilizer is "made from the best stuff on earth." Nobody will actually believe that claim because it's "puffery".
However, if No Name Mowing said its fertilizers were "made with fresh organic ingredients" that becomes a claim that must be proven. No Name Mowing would need to substantiate it. When any "reasonable" person would assume that your lawn mowing business ad's promise is so over the top that it is mere "puffery," you're no longer required to have to prove it.


2. It's Against The Law To Lie

As I eluded to in the first reason above, federal law blatantly states that you must tell the truth in ads you create for your lawn mowing business services. Section 5 of the Federal Trade Commission Act (passed in 1914 and amended in 1996) says it's illegal to deceive or mislead your customers and prospects. You cannot make fraudulent claims or insincere offers about your lawn care services. The FTC also specifically highlights claims that mislead by omission so you're not out of the woods yet. If you leave out relevant lawn care information or facts, or if your marketing claim hints at results that you can not deliver, you'll be on the hook.

Perhaps you're wondering...what happens if the law comes down on your lawn mowing business?

Well, if your inaccurate claims influence a customer's decisions, behavior, or compel them to buy, you could be in violation of FTC guidelines. The range of penalties go from massive fines to "cease and desist" orders to corrective advertising to even some jail time.

Of course, like most legal matters, what is constituted as "false" and/or "misleading" is always open to interpretation. A lawn mowing business advertising a claim that walks the fine line is a risk you may decide to take. Legally, that risk rides on who defines "misleading." Do your due diligence and get advice from a lawyer to help you make the right decision.

Remember that customers are not dummies. Most people can quickly pick up when a lawn mowing business is advertising a false claim.


3. Your Competitors Can Bite Back

The battle for market share is fierce so many lawn mowing businesses have turned to comparing competitors in their marketing. Lawn care services are launched with little preparation and training and don't necessarily meet meaningful customer needs just so company B can compete with company A. As a result, lawn care ads often dwell on some minutely different edge that offers a little bit better advantage than the competition but doing so creates the opportunity for your competition to bite back. Your competitors may decide your lawn care claim is untrue or inaccurate and force you to prove it. Let's face it, having a lawn care competitor register a complaint with the FTC and possibly take you to court doesn't exactly help your bank account.

Remember, if you claim your lawn mowing business is better than another, you must be prepared to support that with undeniable proof.

Today, customers have little tolerance for lawn mowing business marketers that promise and do not deliver. To develop advertising that attracts customers, use these 4 ingredients to stay on the side of marketing legally:

1. Don't Talk About Yourself

Turn to legitimate descriptive testimonials from current customers to talk about why you're the lawn mowing business of choice.

2. Be Real

Most people are down-to-earth and don't expect incredible results that lawn care services can't deliver. Promise what you can deliver.

3. Stick With The Benefits

Market how customers benefit if they go with your lawn care services. Always answer the question, "What's in it for them?".

4. Lower Risk

Offer money back guarantees if a customer is not satisfied. When you lower the risk, your prospect is more receptive to your marketing.

Here's to your lawn mowing business success!


Learn about starting your own lawn mowing business today.

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Starting a Lawn Care Business Interview

Lawn Business Books: Books You Need In Your Lawn Care Business Library

***RECOMMENDED READING***


Nightingale Conant

Nightingale.com is a world leader for resources on personal and business development.


Amazon.com

Want to find more help for your lawn business? Search and find all the resources you need at Amazon.com.



Dummie Series

Small Business Kit For Dummies

Business Plans Kit For Dummies

Bookkeeping For Dummies


Sam Beckford

9 Lies That Are Holding Your Business Back

The Small Business Millionaire


Dan Kennedy

The Ultimate Marketing Plan

No Rules

No B.S. Sales Success

No B.S. Direct Marketing


John Caples

Test Advertising Methods

How To Make Your Advertising Make Money


Zig Ziglar

Selling 101

The 21 Irrefutable Laws Of Leadership

Zig Ziglar’s Secrets Of Closing The Sale

Goals

Sell Your Way To The Top

Ziglar On Selling

Great Quotes From Zig Ziglar

Goals, How To Set, Them How To Reach Them


John Maxwell

Leadership 101

Attitude 101

Failing Forward

Your Roadmap For Success

Developing The Leaders Around You

The 360 Leader

Developing The Leader Within You



Jim Rohn

7 Strategies For Wealth & Happiness

The Day That Turned Your Life Around


Brian Tracy

Maximum Achievement

The Psychology Of Selling

Goals! How To Get Everything You Want Faster…

Advanced Selling Strategies

Change Your Thinking, Change Your Life

The Ultimate Goals Program

The 21 Success Secrets Of Self-Made Millionaires

Be A Sales Superstar


Napoleon Hill

Think & Grow Rich


Robert Kyosaki

Rich Dad Poor Dad

Rich Dad Poor Dad 2

Rich Dad Poor Dad - For Teens

Sales Dogs

Retire Young, Retire Rich

How To Buy & Sell A Business



Steve Chandler

100 Ways To Motivate Yourself

100 Ways To Motivate Others

The Joy Of Selling


Dianna Podmoroff

365 Ways To Motivate and Reward Your Employees

501+ Great Interview Questions For Employers…

How To Hire, Train, & Keep The Best Employees…

How To Write A Great Business Plan In 60 Mins Or Less…



David Ogilvy

Ogilvy On Advertising

Confessions Of An Advertising Man


Joseph Sugarman

Advertising Secrets Of The Written Word

Triggers

The Adweek Copywriting Handbook


Bob Nelson

1001 Ways To Energize Employees

1001 Ways To Reward Employees

Barry Maher

Getting The Most From Your Yellow Pages Advertising

No Lie – Truth Is The Ultimate Sales Tool


David Garfinkel

Advertising Headlines That Make You Rich


Dale Carnegie

The New Art Of Public Speaking

How To Win Friends & Influence People

The Quick And Easy Way To Effective Speaking

The Leader In You


Stephen Covey

The 7 Habits Of Highly Effective People

The 8th Habit


Seth Godin

Permission Marketing

Small Is The New Big

The Purple Cow


Michael Gerber

The E-Myth Revisited


Small Engine MAINTENANCE

Small Engine Care & Repair

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Sunday

Why Most People WILL Fail With a Lawn Business

It is a chilling fact that 80% of small lawn businesses fail within 2 to 5 years in the United States.But for more than one reason, I managed to stay in the 20% group that
succeeded.


Was I lucky? What secret ingredient was I using and not aware of? Of the ones that survive, why is it these lawn mowing business owners are not hitting the jackpot with their businesses?


After I tenaciously began to search for the answers, I eventually found them. I cut them down into thetop 4 major reasons people fail (or barely get by) with their grass cutting business. It is my sincere hope that anyone reading this article will make a stern decision to
avoid these 4 subtle business killers.


Ignorance

This is the story of the first part of my life. I grew up in a middle income family. Both parents were highly educated and had worked for other people their whole lives. In fact, all of our family friends never owned their own businesses. That was the environment I was raised in and I was never taught that I could work for myself.


For the average person, this too was his life story and maybe it’s yours. In every area of his life he is surrounded with the old truth of ‘go out and get a good job’. Even the circle of influence he has around him doesn't include people who are wealthy. There isn’t really anyone he can think of that has ever said to him that the way to wealth is with his own business.


Believe it or not, there are people who live and die without even conceiving the possibility of entrepreneurship for themselves. They never realized they had just as much potential as anybody elseto start and run a profitable lawn business.

So, the first reason why people don’t become rich with a lawn care business is because it never occurs to them that it is possible. And so if it never crosses their mind, they never even start up the mower.


Indecision

A second reason that robs people of wealth with a lawn service business is that the person doesn’t make a decision to be successful. Even if she reads all the books in the world cover to cover about mowingfor money, several times in fact while taking notes, nothing changes until she makes a firm decision todo something different. Even if I show up at her front door and manage to convince her that she could become rich if she just followed my instructions, if she doesn’t put one foot in front of the other and take the first step, she ends up staying just where she is.


Think about that. Everything you’ve done up to this point in your life has gotten what you have in your life. Unless you do something differently, you’re going to continue to get what you’ve always gotten.

Indecision is at the top of many lists about why people are failing. People just aren’t taking action on the success information they are learning. A rock-solid, committed decision is not something they everdo. They just swing for the fences and hope it all works out for them. They expect lawn care business success to fall on them like ripe cherries from a tree but they never decide they’re going to ‘Just do it!’ and make it happen. This point seems obvious but I’ll say it anyway. You’ve got to make a firm decision to be successful and burn the bridge behind you so there’s no turning back.


Procrastination

Holding out my hands, I can personally name more people than I have fingers for that have been destroyed by this one reason alone. People know they can make money with a lawn business and they make a firm decision to do something about it. But, they’re not out of the woods yet.


When it comes to exercise, for example, have you ever noticed how many really good reasons to not exercise come up just before you hit the treadmill? Ever notice how tempting it is to just stay home and skip going to the gym when it comes around to the time you should be leaving?
There is no shortage for good reasons to not begin doing what is necessary to build a successful lawn business. It’s the wrong time of year. It’s impossible to get ahead with all the competitors. It’s just not the right month to start this sort of thing. The list goes on.


Day after day, month after month, and year after year, people delay. Little do they know, but their time of opportunity will run out.


Don’t put off what you know you need to do until tomorrow when you can and need to do it today. Like Benjamin Franklin said, “You may delay, but time will not.”



Get Some Discipline

Anyone who wants to see their dream turn into reality needs to be disciplined. They need to do what needs to be done, over and over again, every day they work. Rain or shine.

If a boxer gets into the ring and doesn’t knock out his opponent or go the full amount of rounds, he automatically loses. He has to be disciplined enough to keep throwing punches and stay on his feet untilthe end.

Keep mowing. Keep trimming. Keep treating your lawn maintenance customers and employees right. Keep fighting. Do what needs to be done and you’ll be successful with your own lawn care business.

http://www.howtostartyourlawncarebusiness.com

Copyright SLC Inc. All Rights Reserved.

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Monday

5 Surefire Signs Of a Lawn Business Entrepreneur

The truth is, it takes an entrepreneurial zeal and a fire inside of you to start a lawn business — and make it succeed — and not everyone has it.


How do you know if you have what it takes to start a lawn business?

There's really no way to know for sure. But I do find things in common among the industry's best.

You don't have to fit all 5 of these categories to be a good candidate for lawn business entrepreneurship. In general, the more of the following character traits you have, the more likely you probably are to being ready to sail the seas of owning your own business.

1. You and Your Boss Don't Get Along

History shows you and your boss don't get along. A lot of people who start their own lawn businesses tend to have been extremely unhappy at their job. They may have even gotten fired from or quit more than

one job in the past. I'm not talking about being laid off. I'm saying you were let go or you even quit before your boss could fire you. I don't mean all this in a negative way. People who are successful at establishing their own lawn business tend to have had parents or other family members who worked for themselves. Let's face it, it's usually easier to go out and get a job with a company than to start your own lawn business but people who strike out on their own often have the direct example of a mentor or someone to look to.

2. You Have Support

You've got the support of your friends, family, and maybe even some of the employees from your last job. Starting a lawn business isn't always a walk in the park. Stepping out to do it without the support of people around you can make it even harder.

3. You've Reached a Dead-End

This is the point in your life where you have gone as far as you can go. You've hit that ceiling in your job and your life. Sometimes the motivation to start a new lawn business comes from having reached the dead-end where you are. The desire and the drive to start or build a lawn business can also come from deciding that you've hit that dead-end instead of getting somewhere in your life. Fear of not achieving

anything of significance can be a powerful motivator, especially if the idea of starting a lawn business is at least more interesting and potentially more lucrative than where you're at.

4. You've Done Some Due Diligence

You've at least taken a look at what a lawn business is all about. Don't even talk to me about your great lawn business idea if you haven't put the time into figuring out if there's a market for your lawn care services. The road to failure is paved with "good intentions". Don't bother building your lawn business if you haven't figured out whether there's a good chance your customers will come.

5. You Need Help

You have come to the realization that although embarking on your own is possible, getting help from other people is far more effective and profitable. You might excel at certain areas of your lawn business.

But it's unlikely that you are going to excel at every task or at all of the tasks involved in running your lawn business. Don't be a loner. You're going to need some help sometime. So be willing to call upon the assistance from others — mentors, friends, family, employees for those areas in which you are not an expert.


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Sunday

Lawnmower Accident: How a lawn mower sent a nail into a man's heart

Just when you think it won't happen to you, it does. Find out how a nail shot from this man's lawn mower and ended up piercing his heart. Miraculously he survived.


A lawnmower sent a nail into his heart
A lawnmower sent a nail into his heart

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Monday

Testimonials

Everyone who has ordered our course or has gotten something from our blog, here's the place to POST your story. Share it with the world. Cheers!

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Thursday

Are You Motivated About Your Lawn Business?

What's Driving You?

This post is a shorty but a goody.

Never trust a business opportunity promising that you'll make millions of dollars overnight with no effort. The idea sure sounds nice but it has an awful aftertaste.

If you hear a promise like that, run the other way.

In all fairness, you can make millions of dollars with your own lawn business - but it's going to take some 'seriously' smart work.

Notice I didn't say hard work. Everybody knows somebody who works hard but goes nowhere. I'm talking about working smart.

Part of that process of finishing 'first' above your competitors is developing your own motivation. This force inside of you will help you work hard at your lawn business no matter what you encounter.

If an employee calls in sick on a day when you need every one of your team, it doesn't matter. If your aerator blows up and you have to fork out $2500 (which you don't have) for a new one, it doesn't matter.

When I say it doesn't matter, what I mean is that it must not stop you.

Begin to think about the things that make you get excited and how you could enjoy them more because your profitable lawn business will help get you there. See yourself going on that dream vacation. See yourself buying that new vehicle. See yourself finishing school or paying off that debt that's been hanging over your head for years.

Whatever it is, see yourself experiencing it.

When I first started, my 'driving force' was getting my allowance.The joy of making quick money with my own lawn business. And since that was back in the days when the lawn industry wasn't as large as it is now, I had to do a lot of learning by trial and error, learning as I mowed, resulting in some very physically long days.

If I hadn't been so 'driven' about what I was doing, I would have probably thrown in the towel after round one and you wouldn't be reading this BLOG.

So do yourself a favor. Take a minute to think about and write down what drives you. This is a secret to help you keep moving when the going gets tough with your lawn business. You'll be amazed at how often you look at it for motivation.


Copyright Student Lawn Corporation 2007. All rights reserved.

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Sunday

There's No Profits With a Grass Cutting Business Until You Do Something

Get Moving!

You can start or grow your grass cutting business anytime you want but here's the catch --- you have to start.

You'll find that you won't accomplish anything if you wait for all
the possible objections to be overcome.

Really.

Knocking on that first door or making that first phone call. Mowing
the first lawn or putting that ad in the paper. People get scared and that fear paralyzes them from doing anything at all.

Do yourself a favor, don't let fear tell you how to live. Whatever it is that you must do, do it afraid if you must, but get moving.

Don't wait for things to change. Don't wait until you feel something. Don't wait until you have more money. Don't wait until you have more time, until you are less tired, until you settle down, until school is finished, until, until, until. Don't wait for a major event in your life to occur before you begin to work on your grass cutting business.


Start Today


Start where you are today. Begin right where you're at as you read this. The minutes you are wasting now, dreaming of some success, is crowded with tremendous possibilities right here, right now.

Even if it's snowing or raining as you read this, or it's the off season from the lawn services you carry out, you can still do a lot of preparation before the season comes around again and kicks into high gear.

When you take the first step, no matter if it's a big step or a small one like straightening your attitude out, your mind will mobilize all its forces to help you.

Once you have started, all that is within you and unknown forces around you will come to your assistance setting momentum in motion.

The only way to start down the road to lawn business success is to move your feet, one step at a time in the direction you want to go.

Any Day You Want


Any day you want you can discipline yourself to change it all. Your future is right in the palm of our own hand. Any day you want you can start on the path to a bigger, better, and much more profitable grass cutting business.

Copyright Student Lawn Corporation 2007. All rights reserved.

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