Thursday

Charm Your Way To More Lawn Care Business Profits

"Charm is the quality inothers that makes us more satisfied with ourselves." - Henri Frederic Amiel



Everybody and their dog can think of someone they know that is charming. This is the kind of person who always seems to be on the up and up. They are happy and have a skip in their step. They're someone we like to run into. We look forward to seeing them.

Not only is a person who is charming interesting, they also seem to be successful in their lawn care landscaping business.

Being around someone who is charming makes other people feel better. 

But the question that seems to arise in our minds is aren't these "charming" people being fake? Or even better, what the "heck" does this really have to do with a lawn care or landscaping business??

The truth is most charming business owners are genuinely authentic and are in fact very powerful lawn mowing business owners.

So the question is, just how charming are you?

A lot of people land in around 4-6 out of 10. Don't despair, you can raise your level on the scale of charm in a number of ways.

Smile. Give out compliments and be friendlier on the job site. Give your employees or customers sincere compliments. 

Charm just plain makes people feel better about themselves. So make it your mission to brighten the atmosphere of your company, your office. This will pay rich dividends in the long run.


Successful Lawn Business Strategies


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Sunday

LIVE EVENT - Lawn Care Business Seminar Vancouver, BC / Anaheim, CA 2009

We're Rolling Out The RED CARPET and Inviting YOU...

Lawn Care Business Superconference!

2009 Live Training Events

Vancouver, BC, CANADA - February 2009 and Anaheim, CA, USA - March 2009

HOSTED by Lawn Business Expert Daniel Pepper

Join the most elite group of lawn business owners, young and old...

  • YOUR Big Business Breakthrough is waiting for you - here.
  • YOUR Greatest Opportunity Ever may be found - here.
  • The contacts. The resources. The real-world, actually doing-it experts.
  • The Newest, the Oldest, the Best, cutting edge, strategies.
  • And for beginners eager to get up to speed instantly or veterans wisely eager for comprehensive "check-up" and reaching the next level.


The only proven seminar revealing profitable strategies for a lawn care business for amateurs and veterans!


Click here for more information.

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Saturday

How To Accomplish More In The Next 12 Months Than The Last 12 Years...

Discover how to use the power of this brand new Success Program to grow your sales and increase your profits, all the while working less in your business...

Introducing The
Lawn Business Mastermind Program...

It's an exclusive group of very smart, successful lawn business entrepreneurs from across the country and around the world who want to:

Increase their sales

Increase their profits

Work less in their business (without any drop in profitability)




Ultimately, it's a program that can take ANY lawn and landscaping business and turn it into an automated money-making machine.

Here's how we do it:

The Most Effective Marketing Strategies: No fluff or theory, but truly "underground" guerilla marketing strategies unknown to 99% of the business community. You take these these strategies and apply them to your business for extraordinary results.



Forced Focus: You only spend time on the activities that really make a difference in your lawn maintenance business, instead of the thousand and one other things that do nothing but suck away the hours of your day.



Friendly Accountability & Encouragement: We gently push you into doing the important business tasks you know you should be doing.



"Creative Thinking Multiplied": Leverage the minds and experiences of your fellow members to come up with effective ways to solve your most frustrating business problems.



"Sounding Boards": Get feedback on new promotional ideas, sales strategies or other business challenges before you make a mistake that costs you thousands of dollars and hundreds of hours.



Joint Ventures: Complementary businesses working together to break into new markets, get new customers and make more money.



IMPORTANT NOTE :

We are almost full and accepting few new applicants at the moment. Additional spots to be opened soon. To be put onto the list to receive more info about the program along with a priority invitation to join, please send an e-mail to Jason R. at info@howtostartyourlawncarebusiness.com with your name and e-mail address enclosed.

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Tuesday

Lawn Care Business: The Flying Lawn Mower

Wednesday

Lawn Business Advertising Secrets

Hi Everyone,

We received an email this week about a new lawn business startup and an inquiry to what advertising will work the best for them.

Here's our answer:

Advertising your lawn business comes downs to tracking. 2 companies in the same county could have completely opposite results using the same method of advertising.

So there is no secret pill that will automatically make your lawn business marketing efforts explode. Not without tracking your results anyway.

You need to test different forms of advertising and measure your results. Find out what method of advertising gets the results you want and run with it.

For example, if you spend $300 on a classified ad and get 10 customers, each customer cost you $30 ($300 divided by 10 customers).

But if you create a flyer and get it handed out for you and it costs you $500 but you get 20 customers, each customer cost you $25.

Which of the 2 advertising methods is better? They're both good but one generates customers at a cheaper price.

There is no one source for marketing (advertising is part of the marketing process) tips and tricks. You should be getting your hands on books, audio, video and anything else you can. Never stop learning.

And once you get an idea of how to write the advertising copy, another key is consistency. If you only plan to hand out flyers one time, forget about it. Your advertising will fail or not do nearly as good then if you hand out flyers several weekends in a row.

Most customers need to see your ad about 20+ times before they realize they may or do need your lawn care service. That means you better plan on handing out your flyers for several weeks in a row.

Hope this points you in the right direction. Check out other articles within our blog for even more marketing advice.



Sincerely,

James R.

Successful Lawn Business Strategies
www.howtostartyourlawncarebusiness.com

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Sunday

Starting a Grass Cutting Business(Or Growing One): How To Get Word Of Mouth Advertising Working For You

Word of mouth is definitely one of the top marketing strategies of all. Finding ways to stimulate word of mouth advertising when starting a grass cutting business or growing the one you own is even more fun.

Why?

Because word of mouth advertising is the most powerful, effective type of advertising there is. The catch is that it's the only kind you can't just buy. You have to first create it, stimulate it, and nurture it with effective and creative strategies.

The good news is that most of your lawn care business competition just takes whatever word of mouth advertising they get, but not you.

The truth is that you can exert a considerable degree of control over this type of advertising and marketing for your lawn business. Really.

How many things have you bought or places have you gone to because someone said their experience was sensational? You ever gone out for dinner to a restaurant because a friend said the burgers were "to die for"? The reason that word of mouth advertising is so valuable is just that -- someone else is doing the advertising and you genuinely trust their opinion.

Nobody wants to hear what you have to say for too long. Nothing you could ever say about you and your lawn maintenance business, no matter how well you say it, can have as much impact and credibility as something another person says about you.

Think about this. The commercials you see nowadays that either are or "look like" they are a testimonial of a real person talking about their experience with a product or service are quite convincing and are by far the most effective.

Do you want to know a strategy that stimulates your customers to talk about your lawn business?

Find or develop creative ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you and your business.

For example, most lawn care trucks and trailers are messy but you keep yours squeaky clean. Most lawn business owners don't care when their customer's birthdays are but you do by sending each customer a personalized card.

How does this correlate to real life?

Customer "A" phones up their friends shortly after receiving a birthday card from you and tells them they can't believe you're one of the few who rememebered. Then two of those people call to have you come and give them an estimate. All from just one simple card.

Every lawn service business owner can come up with ways to stand out from the crowd and stimulate word of mouth advertising.

I know of a lawn care business owner, for example, who quadrupled his customer roster in just 31 months without increasing his marketing budget. All he did was come up with numerous ways to improve his service and those changes were responsible for a boat load of word of mouth advertising.

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Thursday

Lawn Business Competition: How To Succeed In a Tough Market

Here's a question we received just the other day. Maybe it's the same question you may be asking.

"I'm having hard time getting people to let me mow for them. They keep going to the kids around the small town I live in. What should I do?"

This is a tough place to be in. And it probably appears to have no other solution than to slash your prices and shoot for the stars.

That is the WRONG answer.

There is another solution that might just do the trick. Listen up.

Don't cut your prices. Add value to your lawn business services. Make it so irresistible that someone who avoided your offer would be ridiculous.

What am I saying exactly?

If your competition are just kids, then that means they may not have the ability to get their hands on other lawn equipment. They might only be able to grab what they can from their garage (I'll explain what I mean in a second).

Or there is a good chance they are not smart marketers and don't have a clue about what I am about to suggest.

Either way, you should have the advantage even in your small town.

I can't promise a miracle here but from what I've learned and heard over the years, the following is a tip that has worked for some to tear their competitors apart.

Instead of just mowing, try creating a combination of services all for a profitable price for you and your lawn care business.

  • The kids in your area might advertise lawn cutting for $15. But you could push lawn cutting and garden bed clean up for $25.
  • Or you could try 4 lawn cuts and a FREE aeration.
  • Or you could offer paying by VISA or MasterCard through PayPal.
  • Or you could start to donate a small percentage of your income from mowing to charity. People like to do business with companies that care. When you advertise, let people know this.

Most people won't change who mows their lawn unless there is a reason to. It has to make sense and the previous ideas are persuasive ways of convincing them.

You see adding value is what separates the good from the bad lawn business owner. The best from the better. Use some creativity and see if there is a combination of lawn services that could profitably work for you and appeal to your prospective customers.

The bottomline is there is a way to win, you just need to persist and find it.

Hope this helps!

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Tuesday

Lawn Business Marketing Tip: Your Competitors Will Hate You

Saturday

Lawn Care Business Video Tip: You Need a Reason Why

If you want to be truly successful, and I know most do, then you have to stop blaming others and situations and start taking responsibility for your life and lawn business. Hurdles and pitfalls are sure to meet you face-to-face but this short video reveals an often overlooked "little" secret that can help you conquer anything that comes your way.



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Thursday

How To Disaster Proof Your Grass Cutting Business

By Daniel Pepper

If you're a grass cutting business owner, you need to know how to protect your business.

In reality, there's no fool-proof trick to avoid an accident. Bad weather, employees, etc. are all potential causes for damage to your business.

The good news is that there are strategies to help you keep your head above water. Knowing what to do in the event of a business disaster is vital for you because lawn care is providing a level of livelihood for you. No mowing = no money.

So lets look at what you can do right now to disaster proof you grass cutting business. Start with this checklist to help build your disaster plan:

1. You Need a Plan

Yet again, few grass cutting business owners have given thought as to what they might do in the event of some sort of disaster that can effect their business. So do what the successful owners do, get a plan. Your plan should take into account as many variables as you can imagine and the solutions.

2. Set Aside Emergency Cash

This is a financial tip even outside of business - keep at least 3 to 6 months of living expenses that you can use in case you run into trouble. That way, should something happen you'll have money available to pay your bills and for the most part, keep things flowing. This is especially important if you have employees.

3. Back Up Your Computer

Although it seldom happens today, there are still situations that arise that leave grass cutting business owners in trouble because they lose valuable data to a crash computer. Back up your files on a regular basis. Create a routine. Some go to great lengths as to take store their backups in another location - such as at their home and if they have one, their office away from home. Make certain that should something happen to your business, your backup files are safely stored.

4. Don't Forget About Physical Documents

Keep your papers and records safely stored as well. Never overlook the protection of tangible lawn care business records. You never know...you may need them.

5. Insurance Is a Must

Keep your grass cutting business insured. The bigger your lawn business grows, the harder it
will fall. Talk with your insurance agent on a regular basis to make certain that your coverage is up to date. That's particularly true with a home-based business. Also, make sure your equipment at home is covered as well. Keep in mind that the extra money for guaranteed replacement coverage may not be all that bad. After all, if anything happens, you can leave your own money in your pocket.

6. Luck Favors the Prepared

Most don't believe in luck but I figured this last tip is a good one. Be prepared. If you're caught off guard, disaster can be terrible. Even the slightest awareness that something can happen and being ready for it can greatly limit damage to your lawn business in the event of a disaster. Let everyone that needs to know, what your disaster-proof plan is. Make certain your employees know what to do when disaster strikes (ie they get into a car accident). When lawn care business customers know you're ready for anything, that will build trust for your business.

Here's to your lawn mowing business success!

-------------------------------------------------------------------------
Lawn care business expert, Daniel Pepper brings his own unique way of teaching others about the lucrative realm of starting and running a lawn business. He believes anyone can do it with the right advice.

Learn the secrets to how to start your grass cutting business right now!

Copyright SLC. All rights reserved.

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Wednesday

Drunk Guy On Lawn Mower Pulled Over By Police

Saturday

3 Reasons Why Lying About Your Lawn Mowing Business Isn't Worth It

There is a whole lot of advertising noise and commotion buzzing around and lawn mowing businesses have a tough time getting attention.

Think about it. With tons of advertising messages shooting across the path of your potential customers, how can they distinguish your marketing message from others? Can you really compete against the big dogs in your area with vaults of marketing money at their disposal?

The answer: Yes but it's not going to be easy.

The fact is advertising is harder than ever to compete in. Smaller lawn businesses have less to lose than some of the bigger lawn companies out there so to get attention, some owners exaggerate their claims, making promises they can't deliver on.

Since hype seems to be the only way to get your prospects looking at your lawn mowing business, you probably figure you need to follow in the footsteps of those who have walked outside the lines of truth.

Is this the right thing to do?

As I have talked about before, it bears repeating here again...you'll probably get away with it in the short term but not in the long term.

Let me explain...

Here are 3 reasons why avoiding false promises and staying truthful is the way to go.


1. You Have To Be Able To Prove It

The first reason is obvious. You must be able to back up any lawn mowing business advertising claims you make with actual and factual proof. It's legally termed making a "substantiated" claim, and the FTC gets particularly picky when it comes to claims that come close to challenging this rule.

Let's say you run an ad saying, "One out of 10 people in Anywhere County, USA use No Name Mowing." You'd better be able to show a reputable survey that clearly reveals those results. If you carried out the survey yourself, you have to prove it was organized and executed in good faith, conducted by an impartial third party, and that it genuinely represents the views and opinions of the group of people you are talking about.

But following this rule doesn't start and stop with just you. All claims also apply to anyone who works for you - employees, Web designers, subcontractors, etc. If your representatives inaccurately describe your lawn mowing business, you're in trouble.

Don't worry there is a "Get Out Of Jail Free" card. It's called "puffery" and you may want to do some due diligence about it and how you can use it in your lawn mowing business marketing.
For example, No Name Mowing claims its home-made organic lawn care fertilizer is "made from the best stuff on earth." Nobody will actually believe that claim because it's "puffery".
However, if No Name Mowing said its fertilizers were "made with fresh organic ingredients" that becomes a claim that must be proven. No Name Mowing would need to substantiate it. When any "reasonable" person would assume that your lawn mowing business ad's promise is so over the top that it is mere "puffery," you're no longer required to have to prove it.


2. It's Against The Law To Lie

As I eluded to in the first reason above, federal law blatantly states that you must tell the truth in ads you create for your lawn mowing business services. Section 5 of the Federal Trade Commission Act (passed in 1914 and amended in 1996) says it's illegal to deceive or mislead your customers and prospects. You cannot make fraudulent claims or insincere offers about your lawn care services. The FTC also specifically highlights claims that mislead by omission so you're not out of the woods yet. If you leave out relevant lawn care information or facts, or if your marketing claim hints at results that you can not deliver, you'll be on the hook.

Perhaps you're wondering...what happens if the law comes down on your lawn mowing business?

Well, if your inaccurate claims influence a customer's decisions, behavior, or compel them to buy, you could be in violation of FTC guidelines. The range of penalties go from massive fines to "cease and desist" orders to corrective advertising to even some jail time.

Of course, like most legal matters, what is constituted as "false" and/or "misleading" is always open to interpretation. A lawn mowing business advertising a claim that walks the fine line is a risk you may decide to take. Legally, that risk rides on who defines "misleading." Do your due diligence and get advice from a lawyer to help you make the right decision.

Remember that customers are not dummies. Most people can quickly pick up when a lawn mowing business is advertising a false claim.


3. Your Competitors Can Bite Back

The battle for market share is fierce so many lawn mowing businesses have turned to comparing competitors in their marketing. Lawn care services are launched with little preparation and training and don't necessarily meet meaningful customer needs just so company B can compete with company A. As a result, lawn care ads often dwell on some minutely different edge that offers a little bit better advantage than the competition but doing so creates the opportunity for your competition to bite back. Your competitors may decide your lawn care claim is untrue or inaccurate and force you to prove it. Let's face it, having a lawn care competitor register a complaint with the FTC and possibly take you to court doesn't exactly help your bank account.

Remember, if you claim your lawn mowing business is better than another, you must be prepared to support that with undeniable proof.

Today, customers have little tolerance for lawn mowing business marketers that promise and do not deliver. To develop advertising that attracts customers, use these 4 ingredients to stay on the side of marketing legally:

1. Don't Talk About Yourself

Turn to legitimate descriptive testimonials from current customers to talk about why you're the lawn mowing business of choice.

2. Be Real

Most people are down-to-earth and don't expect incredible results that lawn care services can't deliver. Promise what you can deliver.

3. Stick With The Benefits

Market how customers benefit if they go with your lawn care services. Always answer the question, "What's in it for them?".

4. Lower Risk

Offer money back guarantees if a customer is not satisfied. When you lower the risk, your prospect is more receptive to your marketing.

Here's to your lawn mowing business success!


Learn about starting your own lawn mowing business today.

Copyright SLC. All rights reserved.

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Starting a Lawn Care Business Interview

Lawn Business Books: Books You Need In Your Lawn Care Business Library

***RECOMMENDED READING***


Nightingale Conant

Nightingale.com is a world leader for resources on personal and business development.


Amazon.com

Want to find more help for your lawn business? Search and find all the resources you need at Amazon.com.



Dummie Series

Small Business Kit For Dummies

Business Plans Kit For Dummies

Bookkeeping For Dummies


Sam Beckford

9 Lies That Are Holding Your Business Back

The Small Business Millionaire


Dan Kennedy

The Ultimate Marketing Plan

No Rules

No B.S. Sales Success

No B.S. Direct Marketing


John Caples

Test Advertising Methods

How To Make Your Advertising Make Money


Zig Ziglar

Selling 101

The 21 Irrefutable Laws Of Leadership

Zig Ziglar’s Secrets Of Closing The Sale

Goals

Sell Your Way To The Top

Ziglar On Selling

Great Quotes From Zig Ziglar

Goals, How To Set, Them How To Reach Them


John Maxwell

Leadership 101

Attitude 101

Failing Forward

Your Roadmap For Success

Developing The Leaders Around You

The 360 Leader

Developing The Leader Within You



Jim Rohn

7 Strategies For Wealth & Happiness

The Day That Turned Your Life Around


Brian Tracy

Maximum Achievement

The Psychology Of Selling

Goals! How To Get Everything You Want Faster…

Advanced Selling Strategies

Change Your Thinking, Change Your Life

The Ultimate Goals Program

The 21 Success Secrets Of Self-Made Millionaires

Be A Sales Superstar


Napoleon Hill

Think & Grow Rich


Robert Kyosaki

Rich Dad Poor Dad

Rich Dad Poor Dad 2

Rich Dad Poor Dad - For Teens

Sales Dogs

Retire Young, Retire Rich

How To Buy & Sell A Business



Steve Chandler

100 Ways To Motivate Yourself

100 Ways To Motivate Others

The Joy Of Selling


Dianna Podmoroff

365 Ways To Motivate and Reward Your Employees

501+ Great Interview Questions For Employers…

How To Hire, Train, & Keep The Best Employees…

How To Write A Great Business Plan In 60 Mins Or Less…



David Ogilvy

Ogilvy On Advertising

Confessions Of An Advertising Man


Joseph Sugarman

Advertising Secrets Of The Written Word

Triggers

The Adweek Copywriting Handbook


Bob Nelson

1001 Ways To Energize Employees

1001 Ways To Reward Employees

Barry Maher

Getting The Most From Your Yellow Pages Advertising

No Lie – Truth Is The Ultimate Sales Tool


David Garfinkel

Advertising Headlines That Make You Rich


Dale Carnegie

The New Art Of Public Speaking

How To Win Friends & Influence People

The Quick And Easy Way To Effective Speaking

The Leader In You


Stephen Covey

The 7 Habits Of Highly Effective People

The 8th Habit


Seth Godin

Permission Marketing

Small Is The New Big

The Purple Cow


Michael Gerber

The E-Myth Revisited


Small Engine MAINTENANCE

Small Engine Care & Repair

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Sunday

Why Most People WILL Fail With a Lawn Business

It is a chilling fact that 80% of small lawn businesses fail within 2 to 5 years in the United States.But for more than one reason, I managed to stay in the 20% group that
succeeded.


Was I lucky? What secret ingredient was I using and not aware of? Of the ones that survive, why is it these lawn mowing business owners are not hitting the jackpot with their businesses?


After I tenaciously began to search for the answers, I eventually found them. I cut them down into thetop 4 major reasons people fail (or barely get by) with their grass cutting business. It is my sincere hope that anyone reading this article will make a stern decision to
avoid these 4 subtle business killers.


Ignorance

This is the story of the first part of my life. I grew up in a middle income family. Both parents were highly educated and had worked for other people their whole lives. In fact, all of our family friends never owned their own businesses. That was the environment I was raised in and I was never taught that I could work for myself.


For the average person, this too was his life story and maybe it’s yours. In every area of his life he is surrounded with the old truth of ‘go out and get a good job’. Even the circle of influence he has around him doesn't include people who are wealthy. There isn’t really anyone he can think of that has ever said to him that the way to wealth is with his own business.


Believe it or not, there are people who live and die without even conceiving the possibility of entrepreneurship for themselves. They never realized they had just as much potential as anybody elseto start and run a profitable lawn business.

So, the first reason why people don’t become rich with a lawn care business is because it never occurs to them that it is possible. And so if it never crosses their mind, they never even start up the mower.


Indecision

A second reason that robs people of wealth with a lawn service business is that the person doesn’t make a decision to be successful. Even if she reads all the books in the world cover to cover about mowingfor money, several times in fact while taking notes, nothing changes until she makes a firm decision todo something different. Even if I show up at her front door and manage to convince her that she could become rich if she just followed my instructions, if she doesn’t put one foot in front of the other and take the first step, she ends up staying just where she is.


Think about that. Everything you’ve done up to this point in your life has gotten what you have in your life. Unless you do something differently, you’re going to continue to get what you’ve always gotten.

Indecision is at the top of many lists about why people are failing. People just aren’t taking action on the success information they are learning. A rock-solid, committed decision is not something they everdo. They just swing for the fences and hope it all works out for them. They expect lawn care business success to fall on them like ripe cherries from a tree but they never decide they’re going to ‘Just do it!’ and make it happen. This point seems obvious but I’ll say it anyway. You’ve got to make a firm decision to be successful and burn the bridge behind you so there’s no turning back.


Procrastination

Holding out my hands, I can personally name more people than I have fingers for that have been destroyed by this one reason alone. People know they can make money with a lawn business and they make a firm decision to do something about it. But, they’re not out of the woods yet.


When it comes to exercise, for example, have you ever noticed how many really good reasons to not exercise come up just before you hit the treadmill? Ever notice how tempting it is to just stay home and skip going to the gym when it comes around to the time you should be leaving?
There is no shortage for good reasons to not begin doing what is necessary to build a successful lawn business. It’s the wrong time of year. It’s impossible to get ahead with all the competitors. It’s just not the right month to start this sort of thing. The list goes on.


Day after day, month after month, and year after year, people delay. Little do they know, but their time of opportunity will run out.


Don’t put off what you know you need to do until tomorrow when you can and need to do it today. Like Benjamin Franklin said, “You may delay, but time will not.”



Get Some Discipline

Anyone who wants to see their dream turn into reality needs to be disciplined. They need to do what needs to be done, over and over again, every day they work. Rain or shine.

If a boxer gets into the ring and doesn’t knock out his opponent or go the full amount of rounds, he automatically loses. He has to be disciplined enough to keep throwing punches and stay on his feet untilthe end.

Keep mowing. Keep trimming. Keep treating your lawn maintenance customers and employees right. Keep fighting. Do what needs to be done and you’ll be successful with your own lawn care business.

http://www.howtostartyourlawncarebusiness.com

Copyright SLC Inc. All Rights Reserved.

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Monday

5 Surefire Signs Of a Lawn Business Entrepreneur

The truth is, it takes an entrepreneurial zeal and a fire inside of you to start a lawn business — and make it succeed — and not everyone has it.


How do you know if you have what it takes to start a lawn business?

There's really no way to know for sure. But I do find things in common among the industry's best.

You don't have to fit all 5 of these categories to be a good candidate for lawn business entrepreneurship. In general, the more of the following character traits you have, the more likely you probably are to being ready to sail the seas of owning your own business.

1. You and Your Boss Don't Get Along

History shows you and your boss don't get along. A lot of people who start their own lawn businesses tend to have been extremely unhappy at their job. They may have even gotten fired from or quit more than

one job in the past. I'm not talking about being laid off. I'm saying you were let go or you even quit before your boss could fire you. I don't mean all this in a negative way. People who are successful at establishing their own lawn business tend to have had parents or other family members who worked for themselves. Let's face it, it's usually easier to go out and get a job with a company than to start your own lawn business but people who strike out on their own often have the direct example of a mentor or someone to look to.

2. You Have Support

You've got the support of your friends, family, and maybe even some of the employees from your last job. Starting a lawn business isn't always a walk in the park. Stepping out to do it without the support of people around you can make it even harder.

3. You've Reached a Dead-End

This is the point in your life where you have gone as far as you can go. You've hit that ceiling in your job and your life. Sometimes the motivation to start a new lawn business comes from having reached the dead-end where you are. The desire and the drive to start or build a lawn business can also come from deciding that you've hit that dead-end instead of getting somewhere in your life. Fear of not achieving

anything of significance can be a powerful motivator, especially if the idea of starting a lawn business is at least more interesting and potentially more lucrative than where you're at.

4. You've Done Some Due Diligence

You've at least taken a look at what a lawn business is all about. Don't even talk to me about your great lawn business idea if you haven't put the time into figuring out if there's a market for your lawn care services. The road to failure is paved with "good intentions". Don't bother building your lawn business if you haven't figured out whether there's a good chance your customers will come.

5. You Need Help

You have come to the realization that although embarking on your own is possible, getting help from other people is far more effective and profitable. You might excel at certain areas of your lawn business.

But it's unlikely that you are going to excel at every task or at all of the tasks involved in running your lawn business. Don't be a loner. You're going to need some help sometime. So be willing to call upon the assistance from others — mentors, friends, family, employees for those areas in which you are not an expert.


Copyright SLC. All rights reserved.

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Sunday

Lawnmower Accident: How a lawn mower sent a nail into a man's heart

Just when you think it won't happen to you, it does. Find out how a nail shot from this man's lawn mower and ended up piercing his heart. Miraculously he survived.


A lawnmower sent a nail into his heart
A lawnmower sent a nail into his heart

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Monday

Testimonials

Everyone who has ordered our course or has gotten something from our blog, here's the place to POST your story. Share it with the world. Cheers!

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Thursday

Are You Motivated About Your Lawn Business?

What's Driving You?

This post is a shorty but a goody.

Never trust a business opportunity promising that you'll make millions of dollars overnight with no effort. The idea sure sounds nice but it has an awful aftertaste.

If you hear a promise like that, run the other way.

In all fairness, you can make millions of dollars with your own lawn business - but it's going to take some 'seriously' smart work.

Notice I didn't say hard work. Everybody knows somebody who works hard but goes nowhere. I'm talking about working smart.

Part of that process of finishing 'first' above your competitors is developing your own motivation. This force inside of you will help you work hard at your lawn business no matter what you encounter.

If an employee calls in sick on a day when you need every one of your team, it doesn't matter. If your aerator blows up and you have to fork out $2500 (which you don't have) for a new one, it doesn't matter.

When I say it doesn't matter, what I mean is that it must not stop you.

Begin to think about the things that make you get excited and how you could enjoy them more because your profitable lawn business will help get you there. See yourself going on that dream vacation. See yourself buying that new vehicle. See yourself finishing school or paying off that debt that's been hanging over your head for years.

Whatever it is, see yourself experiencing it.

When I first started, my 'driving force' was getting my allowance.The joy of making quick money with my own lawn business. And since that was back in the days when the lawn industry wasn't as large as it is now, I had to do a lot of learning by trial and error, learning as I mowed, resulting in some very physically long days.

If I hadn't been so 'driven' about what I was doing, I would have probably thrown in the towel after round one and you wouldn't be reading this BLOG.

So do yourself a favor. Take a minute to think about and write down what drives you. This is a secret to help you keep moving when the going gets tough with your lawn business. You'll be amazed at how often you look at it for motivation.


Copyright Student Lawn Corporation 2007. All rights reserved.

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Sunday

There's No Profits With a Grass Cutting Business Until You Do Something

Get Moving!

You can start or grow your grass cutting business anytime you want but here's the catch --- you have to start.

You'll find that you won't accomplish anything if you wait for all
the possible objections to be overcome.

Really.

Knocking on that first door or making that first phone call. Mowing
the first lawn or putting that ad in the paper. People get scared and that fear paralyzes them from doing anything at all.

Do yourself a favor, don't let fear tell you how to live. Whatever it is that you must do, do it afraid if you must, but get moving.

Don't wait for things to change. Don't wait until you feel something. Don't wait until you have more money. Don't wait until you have more time, until you are less tired, until you settle down, until school is finished, until, until, until. Don't wait for a major event in your life to occur before you begin to work on your grass cutting business.


Start Today


Start where you are today. Begin right where you're at as you read this. The minutes you are wasting now, dreaming of some success, is crowded with tremendous possibilities right here, right now.

Even if it's snowing or raining as you read this, or it's the off season from the lawn services you carry out, you can still do a lot of preparation before the season comes around again and kicks into high gear.

When you take the first step, no matter if it's a big step or a small one like straightening your attitude out, your mind will mobilize all its forces to help you.

Once you have started, all that is within you and unknown forces around you will come to your assistance setting momentum in motion.

The only way to start down the road to lawn business success is to move your feet, one step at a time in the direction you want to go.

Any Day You Want


Any day you want you can discipline yourself to change it all. Your future is right in the palm of our own hand. Any day you want you can start on the path to a bigger, better, and much more profitable grass cutting business.

Copyright Student Lawn Corporation 2007. All rights reserved.

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Do You Have What It Takes To Make It With Lawn Care?

Find Out Now If You Have What It Takes...

My team and I have a job. That purpose is to persuade and prove
to you that, wherever you are in your life today, you too can
become wealthy with your very own lawn care business.

All you have to do is start now.

If you work hard enough, and do some of the things I recommend,
or others in this blog, you may even become very wealthy.

What you read in this blog should be taken with a grain of salt, but
for the most part the methods, techniques and strategies do work.

(My team and I moderate what is posted here and keep only the
good tips everyone submits...)

They have for me and countless others. There is no reason why
you too, cannot achieve your dreams.

If you are willing to take the time to learn how to attain it, you can
achieve what you set out to accomplish.

Most of the millionaires in the US are first-generation. That means
they are self-made.

Let me bring it down another level...they started with nothing.

They earned every penny by applying their talents and abilities to
the opportunities that they either discovered or created. It is
estimated that someone, somewhere in the United States,
becomes a millionaire every four minutes.

That is mind boggling when you stop and think about it.

But what these self-made success stories have done you can do
as well. Believe that no one is better than you and no one is
smarter than you. Those who are successful with a lawn care
business
are quite ordinary.

They are invariably honest, hardworking men and women who
have taken risks, developed expertise in their chosen fields and
refused to quit when the going got tough, as it always does.


Copy The Successful


Successful lawn care business owners are not very different
from you than you might think. They have simply used more of
their talents and done things in a different way from the majority
that have started out on their journey and given up.

The wonderful discovery is if you do what other successful,
wealthy lawn business owners do, over and over again, you will
eventually get the same results.

Contrary to popular belief, lawn business success is not a miracle,
nor is it based on luck. It is simply the law of sowing and reaping.

If you sow (you act on the information you learn), you will reap the rewards.

You've already got all you need.

If anyone tells you that running a profitable lawn care business is
impossible, they're lying.


Copyright Student Lawn Corporation 2007. All rights reserved.

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Saturday

Where In The World Is Your Lawn Care Business?

Where Ya From?

This post is for letting the world know where your lawn care business is operating. Let others know.

Daniel

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Lawn Business Questions & Answers

Questions & Answers

This is a post I started because there were so many people emailing us for advice about a lawn business that I want to make the questions and the answers to the questions available for everyone.

So go ahead and ask away!

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Thursday

Learn About and Understand Your Lawn Service Customers

Do You Know Your Lawn Service Customers?


Contrary to popular belief, your lawn service customers are not hard to figure out and impossible to understand. This is a flat out lie.

Customers are something you can learn about and understand.

You should research your customers and find out all that you can about them. Knowledge is power and it is also profits to you.

If you take enough time to sit down and think about your customer's buying behaviors, you'll come up with creative ways to fill your lawn care business with good, quality customers.

Noticed I said "good" customers. Those people who pay on time and refer others to you.


IT'S UP TO YOU


It's up to you to get stirred up enough to step out and begin to study your lawn service customers. From the moment they contact your business!

If it's their first time contacting you, find out where they saw your ad and why they called. Go from there.

If it's not their first time contacting you, thank them for returning and find out what compelled them to return.


THE MORE YOU KNOW -- THE BETTER



The more you know about your customers, the better it will be for your lawn service business. The more profitable you will become.

Prepare to win. Knowing and understanding your customers is preparing to win.

Start from when they first contact you and never stop learning. If you've already been in business for awhile, start today. Don't skip a beat. Start on your journey to understand your customers.

The more you know, the richer you will be because you will focus on the areas that have been bringing in your customers. You will leave the unprofitable avenues alone.


Copyright Student Lawn Corporation. All rights reserved.

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Lawn Maintenance Advertising Tips

DON'T JUST SELL YOUR LAWN MAINTENANCE SERVICE

If you want to attract the good and okay customer that will add toyour profits, you must use advertising to project high value -- this is a secret of lawn maintenance advertising.

You want customers on your roster that are smart enough to understand that a higher price can be well worth it if they get genuine value for their money.

Even as you read this, any lawn maintenance advertising you have going right now isattracting a specific type of customer whether you realize it or not.


START HERE

As I learned and am now suggesting to you, the first place to start when designing a high value ad for your lawn maintenance service is, whatever you do, don't just sell the service.

If you are just selling your lawn maintenance service and no other benefit to the customer you are putting yourself in the trap of being a commodity where the cheapest price wins.

If customers see no difference and no benefit in choosing your lawn maintenance business over another then they would be foolish paying moremoney for the exact same service that they could get from a competitor.


DON'T FALL FOR THIS LIE


A lot of lawn maintenance business owners complain that they are in a market in the country where customers only care about getting the cheapest price.

But take any market, any business category, there are businesses that are at the highest price. I've seen several situations in which 2 lawn maintenance business owners, one is convinced that they are only selling a commodity for the cheapest price and the other is selling in the same market at a much higher price.


THIS IS HOW YOU PRICE HIGH


To price yourself at the high end of your market you have to add things to your lawn maintenance services that are more important than just the lowest price.

Let me give you an example. Keep in mind that there a few different types of lawn care service purchasers...

Many people like unique gifts. There are quite a few stories of peoplewandering the malls looking for that last minute special gift.

What do you think would happen if this type of purchaser had seenan ad like:

"Use ABC Mowing's annual reminder service to never rushfor a last minute gift. Give a unique gift and make them smile."

Really picture this. A lawn maintenance business that helps pick a purchase.When that person makes the purchase the lawn care business keeps iton file. They phone the person a few days after the lawn service iscarried out and ask how the person liked the gift.

1 year later they call again and email a couple of gift choices that match last year's lawn care service. They will give a couple of price range options and will have the gift lawn service ready to go as soon as the person says go ahead.

Dumb idea you think?

It's better to have a list of 200 people to remind than be waiting around for people to call because of an ad that says 50% OFF first lawn service.


SELL CONVENIENCE


Don't just sell a lawn maintenance service. Sell the convenience. In the example above, it was the convenience of buying and giving aunique gift.

This is a simple, new way to look at your business. You get the picture.

Continually think of ways for your lawn maintenance business to stand out. A lot of your competitors are too lazy or distracted to do the extra things that drive more business in.

I agree, adding on extra services is a pain. But being broke and fighting for scraps of customers with competitors who offer theexact same thing is a much, much bigger pain.

I'd rather suffer the pain of being innovative and so should you.


Copyright Student Lawn Corporation 2007. All rights reserved.

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What Is a Lawn Mowing Business?

Good Old Hard Work

A lawn mowing business happened to be the very first business I dared to start with. I am no exception to the rule so, like most mowing business owners, I had to figure things out the hard way. Contrary to popular belief, I didn't know anything about the business at all nor did anyone take me under their arm and teach me. I just learned to push the mower and trim as fast and effectively as I could.

If you think you need to know lots to start your own lawn mowing business - you've been lied to. Remember, I didn't know much at all but over time I got the swing of things. And because I did, building a successful and profitable mowing business will be much easier for you than it was for me. After all, you are now discovering all my experience for the fraction of the price it cost me in more ways than one.


What Is a Lawn Mowing Business?


In essence, a lawn mowing business is an art. I find myself calling what I do 'lawn art' and my paintbrushes are the lawn mower and trimmer. Is it so crazy to call someone who mows a lawn a 'lawn artist'? After all, anyone can push a lawn mower but not everyone can make it look good.

Generally speaking (not taking into consideration chemical applications), the non-artsy, and down to earth description of a lawn mowing business, is the cutting, trimming, and power blowing of a property.

You spread the word of the lawn care service you offer. Interested people ask you to give them a quote and if everything sounds good they hire you to take care of their lawn - and so your business grows.

The potential for your client list is not just residential but also commercial. Even the grass on gas station properties and similar commercial sites needs to be maintained.

You can choose to have your hands in both pies. It's up to you. Both have their advantages and disadvantages.

Once you have all the facts, you decide for yourself what you want to do.

Essentially, a lawn mowing business will give you a sense of pride while earning a ton of cash.


How Much Money Can You Make?


Let me give you a stark basic example. In other words I won't be factoring in the minimal daily expenses such as fuel etc. For all I know these lawns could all be on one street or under two minutes from each other.

Take an average lawn and attach a $25 price to mow it. If you can mow one average lawn in one hour that's $25/hr. If you mow 8 average lawns in a day that's a $200 pay day, $1000/week, and $4000/month.

If you double those numbers - mow 2 average lawns an hour - you'll pocket $400/day, $2000/week, and $8000/month.

This was just an example. Keep in mind you're going to find out techniques for making money with other services. My hope is that you make what you set out as a goal to make.

For the most part even just $1000/week isn't too shabby. As you can see, the numbers just keep going higher. Even this isn't the only good point to mowing for money - there's many more.

Obviously, this isn't rocket science. What you need to do is find some great information that teaches you how to start, run, and grow a lawn mowing business and then take ACTION!

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