Thursday

Charm Your Way To More Lawn Care Business Profits

"Charm is the quality inothers that makes us more satisfied with ourselves." - Henri Frederic Amiel



Everybody and their dog can think of someone they know that is charming. This is the kind of person who always seems to be on the up and up. They are happy and have a skip in their step. They're someone we like to run into. We look forward to seeing them.

Not only is a person who is charming interesting, they also seem to be successful in their lawn care landscaping business.

Being around someone who is charming makes other people feel better. 

But the question that seems to arise in our minds is aren't these "charming" people being fake? Or even better, what the "heck" does this really have to do with a lawn care or landscaping business??

The truth is most charming business owners are genuinely authentic and are in fact very powerful lawn mowing business owners.

So the question is, just how charming are you?

A lot of people land in around 4-6 out of 10. Don't despair, you can raise your level on the scale of charm in a number of ways.

Smile. Give out compliments and be friendlier on the job site. Give your employees or customers sincere compliments. 

Charm just plain makes people feel better about themselves. So make it your mission to brighten the atmosphere of your company, your office. This will pay rich dividends in the long run.


Successful Lawn Business Strategies


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Sunday

Lawn Landscaping Business Tip: A Henry Ford Secret To Success

Our brains are like a battery. The more of them put together, the greater the power. A group of brains in unity, focussed on a single purpose can provide more thought energy and ideas than a single brain. The increased energy created through those like-minded individuals seems to become available to every person linked together in that group.

I remember reading that Henry Ford used this strategy to get from poverty to riches in 25 years. I think its applicable to the lawn landscaping business industry.

Not too many people know he came from a place of poverty and illiteracy. The odds seemed to be against him.

People say his greatest advancement in success came from the time he befriended the famous inventor Thomas Edison.

He later went on to add to his mastermind group the likes of Burbank, Firestone, and Burroughs. Henry Ford tapped into the mind power of these 4 brilliant men and used the knowledge and experience gained to help himself rise to the top of success.

And that's worth thinking about and acting upon.


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Thursday

Lawn Care Business Tip: Why Defeat Can Be Good

Defeat in your lawn care business can be good, once in a while. 

Think about it.

There is no where to go but up!

Oftentimes we can be so down in the dumps that because we are sick and tired of being at the bottom of the barrel we pull out from within us such intensity and desire for change we astound everyone - including ourselves.

It seems to me that as we face difficulty, that is where change begins. That is where we make the decision that enough is enough!

This is where the miracle begins.

Here's an interesting point to consider. Most people don’t change themselves. They actually wait for change. 

This group of people wallow in their victim rants. They never seem to suck it up and resolve to change. To take control of their life. They refuse to take responsibility and as a result never seem to get to that place of "having enough".

If you are facing a problem right now, don't fear. This terrible state you find yourself in is only temporary. You can and will rebound from this failure.

This too shall pass, if you dig deep and resolve to see things through. You need to pull yourself up by the boot straps and start to put together a "come back" plan.

It's funny now but in a difficult moment a while back, I didn't think my mentor's advice was correct. He said that I should be thankful for my current limitations or failures. He said they were the building blocks from which to create greatness. 

Here's an example I absolutely rave about when talking to people who are facing what seems impossible in your lawn business.

Think of yourself as a frog in a jar of milk. If you keep kicking and kicking and kicking, pretty soon the milk will turn into a lump of butter and you'll be able to jump out. 

That's exactly why defeat can be good. We all have to keep trying and trying and trying. We've got to dig deep and make a decision that we are going through this and will come out on the other side alive and well.

Defeat can be good. At the same time, make sure that it’s working for your future not against you. The world makes room for those who know where they are going. Once you decide that your present situation is only temporary, doors will open to help you get back on your feet and move ahead in life.

I used to say, "I don't care." This is wrong when in a difficult place. We have to care. Keep your eyes focused on the successful outcome. Dig down deep within yourself and resolve to commit to winning.

Until next time...


Successful Lawn Business Strategies







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Sunday

Lawn Care Business Success: 3 Words To Help You Fast Track To Outrageous Profits

My mentor told me these three words would change my life. He said if I use them correctly I could fast track to success. Here they are: weigh, count and measure.

I have to be honest I didn't see what was so important about these 3 words when he told me. Then he explained further that these 3 words all have to do with keeping track. You see what your results are should dictate how you act and react in situations.

You know like measuring the response rate of an advertisement over a reasonable amount of time should tell you a few things - if you keep track.

My mentor went onto say that if I discover that my results are not to my liking there are only three places to look.

My philosophy needs to be in check. My attitude needs to be strong and on track. And my personal disciplines need to continually improve. Activity, attitude and philosophy create results and results are the name of the game.

Now on the topic of results I teach that we all need to make measurable progress in reasonable time. This is a great philosophy to adopt. Not too quickly and don't take your time. Do what you must in reasonable time.

Success is a numbers game. How many prospects have you talked to? How many calls have you made? How many customers have you thanked? If your numbers don't change your life won't change. If you'll start working on improving your numbers then in time you'll start to see the change you want to see.

The bottomline is that success and results all come down to numbers. It's the numbers that count. We've all got to make measurable progress in reasonable time and the numbers are the GPS system of our life.

Here's the best time to start. Right now. Don't wait, keep track now. Measure, count, and weigh all you can. You've got to add up some of your own numbers and ask yourself if you are moving along on time and in the right direction.

Keeping track keeps you on track.

Until next time...


Successful Lawn Business Strategies

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Saturday

Why a Lawn Care Maintenance Business Should Be Risky

Sunday

Lawn Care Maintenance Business Tip: If You ______ You Will ______

We've all heard this saying but it is true and so very relevant to business. "If you sow you will reap." Leaders, employers, parents, teachers and volunteers are rewarded for sowing into the lives of others.

No deposit, no return. If you sow you will you will receive the amazing rewards of sowing, even in your lawn care maintenance business.

Here's what I mean.

If you sow into a child's life and take them time and again to hockey practice after hockey practice, you will see those rewards start to blossum in your life. Perhaps its the pride of seeing your child develop their skills. Maybe they develop them so much they can pay you back with more than just love and gratitude -- although that is all most want.

This is the way life works. All life wishes to respond to those who have taken the time and energy to sow. The ones who give their energy, their time, their money, their patience, their ideas, etc. The seed has been sown and is beginning to grow.

I was taught a wonderful principle that I pass onto you in this regard. Whatever you move towards tends to move towards you. When you move toward working out, stronger muscles, confidence, and all of that starts to move towards you and seeks you out.

You will always find this. Its predictable.

Put it to use in your life even more today and the days to follow.

Until next time...


Successful Lawn Business Strategies

http://www.HowToStartYourLawnCareBusiness.com

http://www.HowToGrowYourLawnCareBusiness.com


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Lawn Care Business Tip: We Have To Love The Chance

My mentor taught me that it isn't so much passion that needs to be behind running a business but simply loving the chance. The chance to change your life, gain success, build a future, and improve your health etc. Making a phone call or showing up to someone's front door may not be something you look forward to, but we have to love the chance of what might be behind that door of opportunity.

For example, someone says, "I'm mowing lawns. Should I love mowing lawns?" The answer is, "No you don't have to love mowing lawns, but if it is your first step onto the ladder of success, you say, 'I'm happy someone gave me the chance to mow lawns and I'm going give it my all and do it so well, I won't be here for very long.'"

You can be excited by having found something even though you are making mistakes in the beginning and even though it isn't your favorite thing to do.

You don't have to like it, you just have to learn to appreciate the chance and appreciate the person who gave you the chance to start on the road to success.

If we will take on the disciplines that come with this chance to change our lives we will soon find that our self-confidence starts to grow. And soon when we go out person to person, talking to people, we will find it to be the most amazing opportunity in the world.

Think about it.

Every person we meet could change our lives. They could help lead you to a means of retiring. They may become a friend for life. The next person could be a business contact for many years to come. Wow. What a change in mindset.

Sometimes in the beginning when we are just getting the ball rolling we don't always see the big picture.

Hang on and push through. Remember this age old principle: All success is based on long term persistence, hard work, faith, the right attitude and a few obstacles to go through and hurdles to jump over along the way. You might not like where you're at right now, but the chance to change it all could be right around the corner.

Until next time...


Successful Lawn Business Strategies
http://www.howtostartyourlawncarebusiness.com
http://www.howtogrowyourlawncarebusiness.com

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Saturday

Lawn Care Business Tip: Stop The Excuses

Personal discipline with a lawn care maintenance business is about as important to personal achievement as rocket fuel is to a rocket. Of course there will be moments when you will feel like someone poured molasses all over your life, but you'll always get out of that mess with some consistent and persistent disipline. Without it, you're destined to stay stuck in a rut.

The opposite of self discipline is procrastination. Discipline means you never throw in your towel. Procrastination usually means you never get started, although on the other side of the spectrum, the inability to finish something is also a form of procrastination.

Ask people why they make excuses and you'll often hear something like this, "I have to get this "just right". Everything has to be perfect before I can get down to business. Let me just shuffle and straighten out my business cards first, have to make sure there are no distractions, not too much noise, tidy up my desk, no telephone calls interrupting me, and of course I have to be feeling like working, too. I can't work when I don't feel like working." On the other end of making excuses you'll hear things like, "That's just not good enough just yet. It has to be perfect. I'm really not satisfied."

Do you see where I am going with this?

The root of making excuses could be (more likely than not) fear of failure. That's what perfectionism is all about really.

You're essentially paralyzed by fear. Afraid to make a mistake. You're stuck. You're still going nowhere. You're still overwhelmed by the responsibilities that are before you. It's an endless cycle of having your thougts dominated by a negative view of the road ahead. So in the end you convince yourself not to do anything.

Here's my recipe to end making excuses and procrastinating. I'll show you how to turn procrocrastination into self discipline. If you're brave enough to do what I suggest you consider, the process will be easier than you think. It involves two steps.

The first step comes from Henry Ford. He said no task is too big if you break it down into smaller jobs.

No matter what you're trying to do with your lawn business the simple key to achievement is your ability to break down the job into smaller more manageable tasks and then carry them out one by one. Concentrate on accomplishing what's sitting before you right now. Forget about what's off in the future.

Suppose I were to ask you if you could lose 52 pounds. If you're like the majority of folks, that would sound like an improbable job.

But what if I changed up my question. What if I asked you to lose 1 pound a week for one year? Do you find this smaller task more plausible? All I did was break down the 52 pounds into a weekly goal.

Trust me. If you keep this up for one year, you'll lose the weight. Discipline yourself to stay focused on the day at hand and you'll be amazed at what you can accomplish.

The second step is to put thought to paper.

Writing is to goal setting as carbon is to steel. The writing you'll do in order to end making excuses is very similar. Instead of focusing down the road, you're now going to be writing about the present just as you experience it every day. Instead of describing the things you want to do or the places you want to go, you're going to describe what you actually do with your time, and you're going to keep a written record of the places you actually go in your life.

In other words, you're going to keep a journal. Write about your activities. If you're like me, you're going to be surprised by the wastes of times and distractions you encounter each and every day. All of these "things" get in the way of achieving your goals. The brilliant thing about keeping a journal is that it brings all this out in the open and lays it on the table for you to see. It forces you to face what you're doing right and what you're doing wrong.

Your journal doesn't have to be anything overboard. Just a little book you carry on your person at all times, making quick notes as you go through your day. A note every thirty minutes is best, and you drive yourself to create this daily habit for at least 7 days. 21 days is ideal.

Break it down. Write it down. These were the instructions from my mentor and I pass them onto you. These two steps are simple. Don't wait. Make the changes you need to make now. Put an end to making excuses and keep moving on the road to achieving your lawn care business goals.

Until next time...


Successful Lawn Business Strategies

http://www.howtogrowyourlawncarebusiness.com



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Friday

Lawn Care Business Is Booming: VIDEO - Grass Cutters Seeing Green

Saturday

Lawn Care Business Tip: Finally, Lawn Mowing Made Easy

Tuesday

Can Mona Vie and a Lawn Care Business Mix?

The MONA VIE Buzz


I've gotten so many emails lately because people heard I am in Mona Vie that I have to explain why running another business could be a smart move for us green thumbs.

For a while I'd gotten wind of this Mona Vie company. Really, its been everywhere. The London Times, Vogue, Men's Journal, Wall Street Journal, Fortune, CNNMoney.com, MTV Cribs, etc.

I just couldn't ignore it anymore. How could I? I saw Boston Red Sox players with the drink in hand. I saw certified doctors raving about it. It seemed to be in the fridge of so many celebrities and famous athletes on MTV Cribs and so on.

Strangely enough one of my lawn care customers approached me about it. I went a little reluctantly to what Mona Vie terms a "tasting" of the juice but I was also mildly curious because of the buzz.

Truth is I was blown away. Can't put it any other way. In fact most people involved in the company constantly say they pinch themselves every day because of how their health and pocketbook has changed.

Here was this drink with 19 fruits in it, the backbone being the acai berry and all people were doing were drinking it and telling their friends. It sounded too good to be true. But the more I listened to a former zamboni driver talk about how he grew his business in 20 months to over $10,000 a week (Yes, thats per week), the more I began to believe it.

So I got in.

I make six figures a year with lawn care but I wanted to start a "drinking" business. How ridiculous is that?

In reality, it was one of the healthiest choices I had ever made because I for one don't eat a lot of fruit. Certainly not the right amount of servings every day and everyone and their dog knows fruit plays a giant role in a person's health but very few people take the time to do anything about it.

Besides, the healthier I can stay, the more I can carry out lawn care services which means all the more money I can make.

And of course being business savvy, I saw an outlet of marketing to my existing lawn care customers with the juice. ;-)

Within 7 days of signing up I had 2 tasting parties and 4 people signed up under me with more waiting to come out to my tastings. It's been growing like wild fire ever since and it takes very little time committment so that I can continue to grow my lawn care business and other endeavors.

If you find another business you like and it can work while you run your lawn care business then go for it. The more residual income streams you can create long term, the better your future will be.

If you're interested in the Mona Vie buzz check out the website below. This is definitely one of the top businesses to consider starting because there's far too much authentic media attention surrounding it.





https://www.mymonavie.com/acaiberryjuicedrinksuperfood/opportunity_powerofyou.asp



If you have additional questions about Mona Vie or any other home business then let me know. Lawn Care Business owners can have other business ventures outside of lawn care that they can pursue just do your homework about it first. My team and I will respond to all serious inquiries.

To your success!


Sincerely,

Daniel Pepper

Successful Lawn Business Strategies

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Sunday

Lawn Care Maintenance and Mowing Business: The Generosity Factor

Hard work without talent is a shame, but talent without hard work is a tragedy."

- Robert Half

 

There are always the nay sayers who mock the suggestion that giving away a free lunch with no strings attached is futile.

I think it depends.

Take a fancy steak restaurant for example. Yup, it would cost a lot to give away 500 free steak dinners in just one week. It wouldn't be unreasonable to suggest it could cost as much as $10,000.

But if those steaks are cooked just like the person wants and taste exceptionally good, hundreds of those people could turn into regular customers.

That means that the cost to get those customers is much lower with that "free lunch" method than through most other advertising approaches.

Any lawn care maintenance business owner could use this idea. Most won't.

Here's a story of a supermarket that did steal this idea.

With their new location up and running and in need of new customers in their new location, they gave away 5,000 quarts of milk, 5,000 pounds of butter, 5,000 cans of peaches and 5,000 packages of napkins.

Was this crazy?

You might be thinking how could they afford to give away all of those products. The money lost from doing so would be massive.

Hold on. Let me finish the story.

This supermarket created and printed up 5,000 coupon books. In each book were four coupons.

Each coupon was good for one week of the month. The first week was for a free quart of milk. The second week was for free butter. The third week was free peaches and week four was for the napkins.

No purchase was necessary to redeem these free items using the coupons. There were truly no strings attached. This was a genuine free lunch.

They mailed these coupon books to 5,000 selected families in the surrounding neighborhoods.

More than 3,000 coupons were redeemed the first week and nearly 4,000 by the fourth week.

Here's the kicker. Almost every person also bought groceries while they were there redeeming their free lunch.

The following fifth week with no free lunch coupons and also no other form of advertising, over 4,000 people shopped in that supermarket spending a total of over a half million dollars that week.

Ka-ching!

This is something to think about and I call it the "Generosity Factor".

Until next time...


Copyright Successful Lawn Business Strategies. All Rights Reserved.

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Tuesday

Lawn Care Business: The Flying Lawn Mower

Questions You Should Answer Before Buying Lawn Customers

We received an email about purchasing 25 lawn customers.

The price is listed at $9000.

We cannot give you legal or business advice. In the
end you will have to do your due diligence in making
the final decision.

What we can do is tell you about what we have heard
and seen others do.

Most will calculate their return on that $9000 investment.

Answer these questions for yourself:

Are the 25 lawns under contract? Are you certain?

How much would you make from all 25 lawns?

How long would all 25 take to mow?

How much would it cost you to mow these lawns? (ie fuel, drive time etc.)

In the end, is what's left (your profit) worth it to you?


If you can answer these questions it will help you make
the final decision.

So if you make $40 per cut for those 25 lawns that amounts
to $1000 per week or $2000 per month (2 cuts a month).

If you spread paying back the $9000 over a year, you would
have to pay $750 per month.

$2000 minus $750 equals $1250.

$1250 divided by 25 hours to mow these 25 lawns and you
are making $50.00 per hour (30 mins to mow each lawn 2x a month).

The above numbers are purely an example, but you can
clearly see how the overall decision of whether or not to
purchase these customers is becoming easier.

(Yes, I did not subtract expenses incurred by mowing these lawns)

Hope this helps.

Justin P.

Successful Lawn Business Strategies

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Sunday

Starting a Grass Cutting Business(Or Growing One): How To Get Word Of Mouth Advertising Working For You

Word of mouth is definitely one of the top marketing strategies of all. Finding ways to stimulate word of mouth advertising when starting a grass cutting business or growing the one you own is even more fun.

Why?

Because word of mouth advertising is the most powerful, effective type of advertising there is. The catch is that it's the only kind you can't just buy. You have to first create it, stimulate it, and nurture it with effective and creative strategies.

The good news is that most of your lawn care business competition just takes whatever word of mouth advertising they get, but not you.

The truth is that you can exert a considerable degree of control over this type of advertising and marketing for your lawn business. Really.

How many things have you bought or places have you gone to because someone said their experience was sensational? You ever gone out for dinner to a restaurant because a friend said the burgers were "to die for"? The reason that word of mouth advertising is so valuable is just that -- someone else is doing the advertising and you genuinely trust their opinion.

Nobody wants to hear what you have to say for too long. Nothing you could ever say about you and your lawn maintenance business, no matter how well you say it, can have as much impact and credibility as something another person says about you.

Think about this. The commercials you see nowadays that either are or "look like" they are a testimonial of a real person talking about their experience with a product or service are quite convincing and are by far the most effective.

Do you want to know a strategy that stimulates your customers to talk about your lawn business?

Find or develop creative ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you and your business.

For example, most lawn care trucks and trailers are messy but you keep yours squeaky clean. Most lawn business owners don't care when their customer's birthdays are but you do by sending each customer a personalized card.

How does this correlate to real life?

Customer "A" phones up their friends shortly after receiving a birthday card from you and tells them they can't believe you're one of the few who rememebered. Then two of those people call to have you come and give them an estimate. All from just one simple card.

Every lawn service business owner can come up with ways to stand out from the crowd and stimulate word of mouth advertising.

I know of a lawn care business owner, for example, who quadrupled his customer roster in just 31 months without increasing his marketing budget. All he did was come up with numerous ways to improve his service and those changes were responsible for a boat load of word of mouth advertising.

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Thursday

Lawn Maintenance Business Tip: How To Charge For Spring Clean Up

The more you know the better. If you could gather prices from competitors who are offering this service that will help you gauge what your market is currently paying.

This is a key step for your lawn maintenance business.

The good news is that you shouldn't get caught in trying to be perfect. The price you decide to set may be too high or it may be too low but you can always adjust. There's plenty of business and it doesn't take much to make a lot of money.

Ask yourself what you want to make each hour and try to gauge how many hours a particular job would take. How much does it cost to dump the debris you collect? How long does it take you dethatch an area?

You see if you begin to systematically take notes on how long projects take you will be essentially giving yourself some very valuable information.

You start with recording one job and that will help you determine the next and so on.

Its not an overnight process but one job after the other and you'll be getting much more accurate with your bidding.

Don't get caught in the paralysis of analysis. Get out and do your best to guesstimate. If you're off, adjust for the next quote.

Through experience you'll be able to get much more accurate and your lawn maintenance business will get that much more profitable.

Does that make sense?

Hope this helps.


The Staff
http://www.howtostartyourlawncarebusiness.com/

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Tuesday

Lawn Business Help: What Do You Do When You're The New Kid On The Block?

QUESTION:

I live in a small town in central Texas @ 5,000 in population. I am a "new kid on the block" with a 4 mos full time lawn mowing experience for an expensive boarding school campus while residing in Wisconsin last year... I have noticed 3 active lawn mowing guys as my competition, the season is here, grass is starting to get really green, I only started to read the formula and there's so much to learn with little time. Not even half way into getting all the red tape cleared, (actually don't need a permit to mow in my county [of Coleman; no zoning ordinances on paper either]). I have the money for a trailer, push mower, blower, and trimmer, My target is towards senior citizens... I have absolutely no marketing experience nor any 'sales-manship' nature in me, I have created an ad flier and that's all I've got. Time and spring is not waitin' around, what can you tell me, in order to be able to still get ahead and have a profitable start.

ANSWER:

Well there is no magic potion or quick riches with lawn care. We wish we could give everyone success in a bottle but that just isn't possible because it always come down to individual lawn business owner.

What we can do is offer your some ideas that you can digest and decide if it's what you need to do.

Daniel started when he was 12 -- no marketing experience, no sales experience, nothing but the mower from his parents garage. Look at where he is at now.

If I was in your shoes I would be planning on saturating your market with weekly advertising. Being consistent is what counts. Dropping off flyers once a month or once a season will not cut it.

Look over this blog for some ideas on the bare essentials of an advertisement as well as some good advertising resources like books (of course continue to pull ideas from the course).

I would mow when I have to and hand out flyers when I am not mowing. Hopefully the amount of time I have to hand out flyers drops as new business comes my way. Or I would work at a part time job when I am not mowing, until enough new business comes in that I can work at
mowing full-time.

I would also suggest marketing your lawn business with as many forms of media as you can afford. If it's all about cheap or free advertising because that is all your budget can handle then you may want to look into:

Flyers
Craigslist
Facebook/Myspace
Free local classified papers online / offline
Bulletin Boards in Grocery Stores / Retail Stores/ Malls
Etc...

And always educate yourself about lawn business marketing. It doesnt matter that you dont know anything right now, but you have to learn or you will be eaten alive by any of your competitors that do know about marketing.

Whats it going to cost you to learn? $20 or $30 for that first book. Take action on the tips you learn from The Formula. Try to have as many things going as you can so that if one, two, or three ideas bomb, just one other may take off and bring in the business you need.

Also, advertise to any customers you already have. It's easier to sell to them than to find new customers.

Be persistent and don't give up. If you must, mow part time until the business justifies your full time attention. No point in going belly up when you can start safely.

You don't need a ton of customers to make a lot of money. You just need to profitably mow 10, 20, 50, 100+ and what you make just increases. Grow your list with care. Look after the customers who do say "yes" to you so they keep coming back each year.

Think about simply doubling your business each year. 10 customers this season, 20 the next, 40 the following, and 80 after that. Maybe you go to 160 for the next year and so on. How much could you make with 160 customers?

Be patient and never stop learning how you can become better at every aspect of running a lawn care business. Then take ACTION on what you learn over and over again.

The road to failure is paved with good intentions. In other words, people intend to advertise each week, but they don't. They intend to sell to their existing customers, but they dont. They intend on doubling their lawn business, but they don't do anything about it. Whatever you do, do something.

Do your due dilgence with the advice given to you above.

Hope this helps!



Sincerely,

The Staff
http://www.howtostartyourlawncarebusiness.com/

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Monday

Lawn Business Tip: Raising Money

I received an email asking about how to raise money for a lawn business.

Although I do go into greater detail about this in my lawn business course, here is a very basic list of ways to finance your business venture.

  • Tap into your savings
  • Ask for money from friends and family
  • Wisely use a credit card (do your due diligence)
  • Sell something
  • Apply for a loan at your local bank
  • Visit the small business administration
  • Have your customers pre-pay you

Speaking to the business owner who emailed me, you mentioned you already had the jobs but needed some advice about the money. Since you have the jobs, option 5, having your customers pre-pay you, looks like it may be one of the better choices for you to look into.

By asking for prepayment, you could smartly cover your costs as you grow your business. You might decide to ask for full or partial payment depending upon what you dare to do. That way you are jump starting your cash flow which sounds like it might just be the ticket you're looking for.

Of course, stopping into the SBA is also a very good idea.

Hope this helps.

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Thursday

Lawn Business Competition: How To Succeed In a Tough Market

Here's a question we received just the other day. Maybe it's the same question you may be asking.

"I'm having hard time getting people to let me mow for them. They keep going to the kids around the small town I live in. What should I do?"

This is a tough place to be in. And it probably appears to have no other solution than to slash your prices and shoot for the stars.

That is the WRONG answer.

There is another solution that might just do the trick. Listen up.

Don't cut your prices. Add value to your lawn business services. Make it so irresistible that someone who avoided your offer would be ridiculous.

What am I saying exactly?

If your competition are just kids, then that means they may not have the ability to get their hands on other lawn equipment. They might only be able to grab what they can from their garage (I'll explain what I mean in a second).

Or there is a good chance they are not smart marketers and don't have a clue about what I am about to suggest.

Either way, you should have the advantage even in your small town.

I can't promise a miracle here but from what I've learned and heard over the years, the following is a tip that has worked for some to tear their competitors apart.

Instead of just mowing, try creating a combination of services all for a profitable price for you and your lawn care business.

  • The kids in your area might advertise lawn cutting for $15. But you could push lawn cutting and garden bed clean up for $25.
  • Or you could try 4 lawn cuts and a FREE aeration.
  • Or you could offer paying by VISA or MasterCard through PayPal.
  • Or you could start to donate a small percentage of your income from mowing to charity. People like to do business with companies that care. When you advertise, let people know this.

Most people won't change who mows their lawn unless there is a reason to. It has to make sense and the previous ideas are persuasive ways of convincing them.

You see adding value is what separates the good from the bad lawn business owner. The best from the better. Use some creativity and see if there is a combination of lawn services that could profitably work for you and appeal to your prospective customers.

The bottomline is there is a way to win, you just need to persist and find it.

Hope this helps!

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Tuesday

Lawn Business Marketing Tip: Your Competitors Will Hate You

Saturday

Lawn Care Business Video Tip: You Need a Reason Why

If you want to be truly successful, and I know most do, then you have to stop blaming others and situations and start taking responsibility for your life and lawn business. Hurdles and pitfalls are sure to meet you face-to-face but this short video reveals an often overlooked "little" secret that can help you conquer anything that comes your way.



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Thursday

How To Disaster Proof Your Grass Cutting Business

By Daniel Pepper

If you're a grass cutting business owner, you need to know how to protect your business.

In reality, there's no fool-proof trick to avoid an accident. Bad weather, employees, etc. are all potential causes for damage to your business.

The good news is that there are strategies to help you keep your head above water. Knowing what to do in the event of a business disaster is vital for you because lawn care is providing a level of livelihood for you. No mowing = no money.

So lets look at what you can do right now to disaster proof you grass cutting business. Start with this checklist to help build your disaster plan:

1. You Need a Plan

Yet again, few grass cutting business owners have given thought as to what they might do in the event of some sort of disaster that can effect their business. So do what the successful owners do, get a plan. Your plan should take into account as many variables as you can imagine and the solutions.

2. Set Aside Emergency Cash

This is a financial tip even outside of business - keep at least 3 to 6 months of living expenses that you can use in case you run into trouble. That way, should something happen you'll have money available to pay your bills and for the most part, keep things flowing. This is especially important if you have employees.

3. Back Up Your Computer

Although it seldom happens today, there are still situations that arise that leave grass cutting business owners in trouble because they lose valuable data to a crash computer. Back up your files on a regular basis. Create a routine. Some go to great lengths as to take store their backups in another location - such as at their home and if they have one, their office away from home. Make certain that should something happen to your business, your backup files are safely stored.

4. Don't Forget About Physical Documents

Keep your papers and records safely stored as well. Never overlook the protection of tangible lawn care business records. You never know...you may need them.

5. Insurance Is a Must

Keep your grass cutting business insured. The bigger your lawn business grows, the harder it
will fall. Talk with your insurance agent on a regular basis to make certain that your coverage is up to date. That's particularly true with a home-based business. Also, make sure your equipment at home is covered as well. Keep in mind that the extra money for guaranteed replacement coverage may not be all that bad. After all, if anything happens, you can leave your own money in your pocket.

6. Luck Favors the Prepared

Most don't believe in luck but I figured this last tip is a good one. Be prepared. If you're caught off guard, disaster can be terrible. Even the slightest awareness that something can happen and being ready for it can greatly limit damage to your lawn business in the event of a disaster. Let everyone that needs to know, what your disaster-proof plan is. Make certain your employees know what to do when disaster strikes (ie they get into a car accident). When lawn care business customers know you're ready for anything, that will build trust for your business.

Here's to your lawn mowing business success!

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Lawn care business expert, Daniel Pepper brings his own unique way of teaching others about the lucrative realm of starting and running a lawn business. He believes anyone can do it with the right advice.

Learn the secrets to how to start your grass cutting business right now!

Copyright SLC. All rights reserved.

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Wednesday

Drunk Guy On Lawn Mower Pulled Over By Police

Saturday

3 Reasons Why Lying About Your Lawn Mowing Business Isn't Worth It

There is a whole lot of advertising noise and commotion buzzing around and lawn mowing businesses have a tough time getting attention.

Think about it. With tons of advertising messages shooting across the path of your potential customers, how can they distinguish your marketing message from others? Can you really compete against the big dogs in your area with vaults of marketing money at their disposal?

The answer: Yes but it's not going to be easy.

The fact is advertising is harder than ever to compete in. Smaller lawn businesses have less to lose than some of the bigger lawn companies out there so to get attention, some owners exaggerate their claims, making promises they can't deliver on.

Since hype seems to be the only way to get your prospects looking at your lawn mowing business, you probably figure you need to follow in the footsteps of those who have walked outside the lines of truth.

Is this the right thing to do?

As I have talked about before, it bears repeating here again...you'll probably get away with it in the short term but not in the long term.

Let me explain...

Here are 3 reasons why avoiding false promises and staying truthful is the way to go.


1. You Have To Be Able To Prove It

The first reason is obvious. You must be able to back up any lawn mowing business advertising claims you make with actual and factual proof. It's legally termed making a "substantiated" claim, and the FTC gets particularly picky when it comes to claims that come close to challenging this rule.

Let's say you run an ad saying, "One out of 10 people in Anywhere County, USA use No Name Mowing." You'd better be able to show a reputable survey that clearly reveals those results. If you carried out the survey yourself, you have to prove it was organized and executed in good faith, conducted by an impartial third party, and that it genuinely represents the views and opinions of the group of people you are talking about.

But following this rule doesn't start and stop with just you. All claims also apply to anyone who works for you - employees, Web designers, subcontractors, etc. If your representatives inaccurately describe your lawn mowing business, you're in trouble.

Don't worry there is a "Get Out Of Jail Free" card. It's called "puffery" and you may want to do some due diligence about it and how you can use it in your lawn mowing business marketing.
For example, No Name Mowing claims its home-made organic lawn care fertilizer is "made from the best stuff on earth." Nobody will actually believe that claim because it's "puffery".
However, if No Name Mowing said its fertilizers were "made with fresh organic ingredients" that becomes a claim that must be proven. No Name Mowing would need to substantiate it. When any "reasonable" person would assume that your lawn mowing business ad's promise is so over the top that it is mere "puffery," you're no longer required to have to prove it.


2. It's Against The Law To Lie

As I eluded to in the first reason above, federal law blatantly states that you must tell the truth in ads you create for your lawn mowing business services. Section 5 of the Federal Trade Commission Act (passed in 1914 and amended in 1996) says it's illegal to deceive or mislead your customers and prospects. You cannot make fraudulent claims or insincere offers about your lawn care services. The FTC also specifically highlights claims that mislead by omission so you're not out of the woods yet. If you leave out relevant lawn care information or facts, or if your marketing claim hints at results that you can not deliver, you'll be on the hook.

Perhaps you're wondering...what happens if the law comes down on your lawn mowing business?

Well, if your inaccurate claims influence a customer's decisions, behavior, or compel them to buy, you could be in violation of FTC guidelines. The range of penalties go from massive fines to "cease and desist" orders to corrective advertising to even some jail time.

Of course, like most legal matters, what is constituted as "false" and/or "misleading" is always open to interpretation. A lawn mowing business advertising a claim that walks the fine line is a risk you may decide to take. Legally, that risk rides on who defines "misleading." Do your due diligence and get advice from a lawyer to help you make the right decision.

Remember that customers are not dummies. Most people can quickly pick up when a lawn mowing business is advertising a false claim.


3. Your Competitors Can Bite Back

The battle for market share is fierce so many lawn mowing businesses have turned to comparing competitors in their marketing. Lawn care services are launched with little preparation and training and don't necessarily meet meaningful customer needs just so company B can compete with company A. As a result, lawn care ads often dwell on some minutely different edge that offers a little bit better advantage than the competition but doing so creates the opportunity for your competition to bite back. Your competitors may decide your lawn care claim is untrue or inaccurate and force you to prove it. Let's face it, having a lawn care competitor register a complaint with the FTC and possibly take you to court doesn't exactly help your bank account.

Remember, if you claim your lawn mowing business is better than another, you must be prepared to support that with undeniable proof.

Today, customers have little tolerance for lawn mowing business marketers that promise and do not deliver. To develop advertising that attracts customers, use these 4 ingredients to stay on the side of marketing legally:

1. Don't Talk About Yourself

Turn to legitimate descriptive testimonials from current customers to talk about why you're the lawn mowing business of choice.

2. Be Real

Most people are down-to-earth and don't expect incredible results that lawn care services can't deliver. Promise what you can deliver.

3. Stick With The Benefits

Market how customers benefit if they go with your lawn care services. Always answer the question, "What's in it for them?".

4. Lower Risk

Offer money back guarantees if a customer is not satisfied. When you lower the risk, your prospect is more receptive to your marketing.

Here's to your lawn mowing business success!


Learn about starting your own lawn mowing business today.

Copyright SLC. All rights reserved.

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Starting a Lawn Care Business Interview

Lawn Business Books: Books You Need In Your Lawn Care Business Library

***RECOMMENDED READING***


Nightingale Conant

Nightingale.com is a world leader for resources on personal and business development.


Amazon.com

Want to find more help for your lawn business? Search and find all the resources you need at Amazon.com.



Dummie Series

Small Business Kit For Dummies

Business Plans Kit For Dummies

Bookkeeping For Dummies


Sam Beckford

9 Lies That Are Holding Your Business Back

The Small Business Millionaire


Dan Kennedy

The Ultimate Marketing Plan

No Rules

No B.S. Sales Success

No B.S. Direct Marketing


John Caples

Test Advertising Methods

How To Make Your Advertising Make Money


Zig Ziglar

Selling 101

The 21 Irrefutable Laws Of Leadership

Zig Ziglar’s Secrets Of Closing The Sale

Goals

Sell Your Way To The Top

Ziglar On Selling

Great Quotes From Zig Ziglar

Goals, How To Set, Them How To Reach Them


John Maxwell

Leadership 101

Attitude 101

Failing Forward

Your Roadmap For Success

Developing The Leaders Around You

The 360 Leader

Developing The Leader Within You



Jim Rohn

7 Strategies For Wealth & Happiness

The Day That Turned Your Life Around


Brian Tracy

Maximum Achievement

The Psychology Of Selling

Goals! How To Get Everything You Want Faster…

Advanced Selling Strategies

Change Your Thinking, Change Your Life

The Ultimate Goals Program

The 21 Success Secrets Of Self-Made Millionaires

Be A Sales Superstar


Napoleon Hill

Think & Grow Rich


Robert Kyosaki

Rich Dad Poor Dad

Rich Dad Poor Dad 2

Rich Dad Poor Dad - For Teens

Sales Dogs

Retire Young, Retire Rich

How To Buy & Sell A Business



Steve Chandler

100 Ways To Motivate Yourself

100 Ways To Motivate Others

The Joy Of Selling


Dianna Podmoroff

365 Ways To Motivate and Reward Your Employees

501+ Great Interview Questions For Employers…

How To Hire, Train, & Keep The Best Employees…

How To Write A Great Business Plan In 60 Mins Or Less…



David Ogilvy

Ogilvy On Advertising

Confessions Of An Advertising Man


Joseph Sugarman

Advertising Secrets Of The Written Word

Triggers

The Adweek Copywriting Handbook


Bob Nelson

1001 Ways To Energize Employees

1001 Ways To Reward Employees

Barry Maher

Getting The Most From Your Yellow Pages Advertising

No Lie – Truth Is The Ultimate Sales Tool


David Garfinkel

Advertising Headlines That Make You Rich


Dale Carnegie

The New Art Of Public Speaking

How To Win Friends & Influence People

The Quick And Easy Way To Effective Speaking

The Leader In You


Stephen Covey

The 7 Habits Of Highly Effective People

The 8th Habit


Seth Godin

Permission Marketing

Small Is The New Big

The Purple Cow


Michael Gerber

The E-Myth Revisited


Small Engine MAINTENANCE

Small Engine Care & Repair

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Sunday

Lawnmower Accident: How a lawn mower sent a nail into a man's heart

Just when you think it won't happen to you, it does. Find out how a nail shot from this man's lawn mower and ended up piercing his heart. Miraculously he survived.


A lawnmower sent a nail into his heart
A lawnmower sent a nail into his heart

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Monday

Testimonials

Everyone who has ordered our course or has gotten something from our blog, here's the place to POST your story. Share it with the world. Cheers!

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Thursday

Are You Motivated About Your Lawn Business?

What's Driving You?

This post is a shorty but a goody.

Never trust a business opportunity promising that you'll make millions of dollars overnight with no effort. The idea sure sounds nice but it has an awful aftertaste.

If you hear a promise like that, run the other way.

In all fairness, you can make millions of dollars with your own lawn business - but it's going to take some 'seriously' smart work.

Notice I didn't say hard work. Everybody knows somebody who works hard but goes nowhere. I'm talking about working smart.

Part of that process of finishing 'first' above your competitors is developing your own motivation. This force inside of you will help you work hard at your lawn business no matter what you encounter.

If an employee calls in sick on a day when you need every one of your team, it doesn't matter. If your aerator blows up and you have to fork out $2500 (which you don't have) for a new one, it doesn't matter.

When I say it doesn't matter, what I mean is that it must not stop you.

Begin to think about the things that make you get excited and how you could enjoy them more because your profitable lawn business will help get you there. See yourself going on that dream vacation. See yourself buying that new vehicle. See yourself finishing school or paying off that debt that's been hanging over your head for years.

Whatever it is, see yourself experiencing it.

When I first started, my 'driving force' was getting my allowance.The joy of making quick money with my own lawn business. And since that was back in the days when the lawn industry wasn't as large as it is now, I had to do a lot of learning by trial and error, learning as I mowed, resulting in some very physically long days.

If I hadn't been so 'driven' about what I was doing, I would have probably thrown in the towel after round one and you wouldn't be reading this BLOG.

So do yourself a favor. Take a minute to think about and write down what drives you. This is a secret to help you keep moving when the going gets tough with your lawn business. You'll be amazed at how often you look at it for motivation.


Copyright Student Lawn Corporation 2007. All rights reserved.

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Sunday

There's No Profits With a Grass Cutting Business Until You Do Something

Get Moving!

You can start or grow your grass cutting business anytime you want but here's the catch --- you have to start.

You'll find that you won't accomplish anything if you wait for all
the possible objections to be overcome.

Really.

Knocking on that first door or making that first phone call. Mowing
the first lawn or putting that ad in the paper. People get scared and that fear paralyzes them from doing anything at all.

Do yourself a favor, don't let fear tell you how to live. Whatever it is that you must do, do it afraid if you must, but get moving.

Don't wait for things to change. Don't wait until you feel something. Don't wait until you have more money. Don't wait until you have more time, until you are less tired, until you settle down, until school is finished, until, until, until. Don't wait for a major event in your life to occur before you begin to work on your grass cutting business.


Start Today


Start where you are today. Begin right where you're at as you read this. The minutes you are wasting now, dreaming of some success, is crowded with tremendous possibilities right here, right now.

Even if it's snowing or raining as you read this, or it's the off season from the lawn services you carry out, you can still do a lot of preparation before the season comes around again and kicks into high gear.

When you take the first step, no matter if it's a big step or a small one like straightening your attitude out, your mind will mobilize all its forces to help you.

Once you have started, all that is within you and unknown forces around you will come to your assistance setting momentum in motion.

The only way to start down the road to lawn business success is to move your feet, one step at a time in the direction you want to go.

Any Day You Want


Any day you want you can discipline yourself to change it all. Your future is right in the palm of our own hand. Any day you want you can start on the path to a bigger, better, and much more profitable grass cutting business.

Copyright Student Lawn Corporation 2007. All rights reserved.

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Do You Have What It Takes To Make It With Lawn Care?

Find Out Now If You Have What It Takes...

My team and I have a job. That purpose is to persuade and prove
to you that, wherever you are in your life today, you too can
become wealthy with your very own lawn care business.

All you have to do is start now.

If you work hard enough, and do some of the things I recommend,
or others in this blog, you may even become very wealthy.

What you read in this blog should be taken with a grain of salt, but
for the most part the methods, techniques and strategies do work.

(My team and I moderate what is posted here and keep only the
good tips everyone submits...)

They have for me and countless others. There is no reason why
you too, cannot achieve your dreams.

If you are willing to take the time to learn how to attain it, you can
achieve what you set out to accomplish.

Most of the millionaires in the US are first-generation. That means
they are self-made.

Let me bring it down another level...they started with nothing.

They earned every penny by applying their talents and abilities to
the opportunities that they either discovered or created. It is
estimated that someone, somewhere in the United States,
becomes a millionaire every four minutes.

That is mind boggling when you stop and think about it.

But what these self-made success stories have done you can do
as well. Believe that no one is better than you and no one is
smarter than you. Those who are successful with a lawn care
business
are quite ordinary.

They are invariably honest, hardworking men and women who
have taken risks, developed expertise in their chosen fields and
refused to quit when the going got tough, as it always does.


Copy The Successful


Successful lawn care business owners are not very different
from you than you might think. They have simply used more of
their talents and done things in a different way from the majority
that have started out on their journey and given up.

The wonderful discovery is if you do what other successful,
wealthy lawn business owners do, over and over again, you will
eventually get the same results.

Contrary to popular belief, lawn business success is not a miracle,
nor is it based on luck. It is simply the law of sowing and reaping.

If you sow (you act on the information you learn), you will reap the rewards.

You've already got all you need.

If anyone tells you that running a profitable lawn care business is
impossible, they're lying.


Copyright Student Lawn Corporation 2007. All rights reserved.

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Saturday

Where In The World Is Your Lawn Care Business?

Where Ya From?

This post is for letting the world know where your lawn care business is operating. Let others know.

Daniel

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Lawn Business Questions & Answers

Questions & Answers

This is a post I started because there were so many people emailing us for advice about a lawn business that I want to make the questions and the answers to the questions available for everyone.

So go ahead and ask away!

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Thursday

Learn About and Understand Your Lawn Service Customers

Do You Know Your Lawn Service Customers?


Contrary to popular belief, your lawn service customers are not hard to figure out and impossible to understand. This is a flat out lie.

Customers are something you can learn about and understand.

You should research your customers and find out all that you can about them. Knowledge is power and it is also profits to you.

If you take enough time to sit down and think about your customer's buying behaviors, you'll come up with creative ways to fill your lawn care business with good, quality customers.

Noticed I said "good" customers. Those people who pay on time and refer others to you.


IT'S UP TO YOU


It's up to you to get stirred up enough to step out and begin to study your lawn service customers. From the moment they contact your business!

If it's their first time contacting you, find out where they saw your ad and why they called. Go from there.

If it's not their first time contacting you, thank them for returning and find out what compelled them to return.


THE MORE YOU KNOW -- THE BETTER



The more you know about your customers, the better it will be for your lawn service business. The more profitable you will become.

Prepare to win. Knowing and understanding your customers is preparing to win.

Start from when they first contact you and never stop learning. If you've already been in business for awhile, start today. Don't skip a beat. Start on your journey to understand your customers.

The more you know, the richer you will be because you will focus on the areas that have been bringing in your customers. You will leave the unprofitable avenues alone.


Copyright Student Lawn Corporation. All rights reserved.

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Lawn Maintenance Advertising Tips

DON'T JUST SELL YOUR LAWN MAINTENANCE SERVICE

If you want to attract the good and okay customer that will add toyour profits, you must use advertising to project high value -- this is a secret of lawn maintenance advertising.

You want customers on your roster that are smart enough to understand that a higher price can be well worth it if they get genuine value for their money.

Even as you read this, any lawn maintenance advertising you have going right now isattracting a specific type of customer whether you realize it or not.


START HERE

As I learned and am now suggesting to you, the first place to start when designing a high value ad for your lawn maintenance service is, whatever you do, don't just sell the service.

If you are just selling your lawn maintenance service and no other benefit to the customer you are putting yourself in the trap of being a commodity where the cheapest price wins.

If customers see no difference and no benefit in choosing your lawn maintenance business over another then they would be foolish paying moremoney for the exact same service that they could get from a competitor.


DON'T FALL FOR THIS LIE


A lot of lawn maintenance business owners complain that they are in a market in the country where customers only care about getting the cheapest price.

But take any market, any business category, there are businesses that are at the highest price. I've seen several situations in which 2 lawn maintenance business owners, one is convinced that they are only selling a commodity for the cheapest price and the other is selling in the same market at a much higher price.


THIS IS HOW YOU PRICE HIGH


To price yourself at the high end of your market you have to add things to your lawn maintenance services that are more important than just the lowest price.

Let me give you an example. Keep in mind that there a few different types of lawn care service purchasers...

Many people like unique gifts. There are quite a few stories of peoplewandering the malls looking for that last minute special gift.

What do you think would happen if this type of purchaser had seenan ad like:

"Use ABC Mowing's annual reminder service to never rushfor a last minute gift. Give a unique gift and make them smile."

Really picture this. A lawn maintenance business that helps pick a purchase.When that person makes the purchase the lawn care business keeps iton file. They phone the person a few days after the lawn service iscarried out and ask how the person liked the gift.

1 year later they call again and email a couple of gift choices that match last year's lawn care service. They will give a couple of price range options and will have the gift lawn service ready to go as soon as the person says go ahead.

Dumb idea you think?

It's better to have a list of 200 people to remind than be waiting around for people to call because of an ad that says 50% OFF first lawn service.


SELL CONVENIENCE


Don't just sell a lawn maintenance service. Sell the convenience. In the example above, it was the convenience of buying and giving aunique gift.

This is a simple, new way to look at your business. You get the picture.

Continually think of ways for your lawn maintenance business to stand out. A lot of your competitors are too lazy or distracted to do the extra things that drive more business in.

I agree, adding on extra services is a pain. But being broke and fighting for scraps of customers with competitors who offer theexact same thing is a much, much bigger pain.

I'd rather suffer the pain of being innovative and so should you.


Copyright Student Lawn Corporation 2007. All rights reserved.

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