Lawn Business Advertising Secrets
We received an email this week about a new lawn business startup and an inquiry to what advertising will work the best for them.
Here's our answer:
Advertising your lawn business comes downs to tracking. 2 companies in the same county could have completely opposite results using the same method of advertising.
So there is no secret pill that will automatically make your lawn business marketing efforts explode. Not without tracking your results anyway.
You need to test different forms of advertising and measure your results. Find out what method of advertising gets the results you want and run with it.
For example, if you spend $300 on a classified ad and get 10 customers, each customer cost you $30 ($300 divided by 10 customers).
But if you create a flyer and get it handed out for you and it costs you $500 but you get 20 customers, each customer cost you $25.
Which of the 2 advertising methods is better? They're both good but one generates customers at a cheaper price.
There is no one source for marketing (advertising is part of the marketing process) tips and tricks. You should be getting your hands on books, audio, video and anything else you can. Never stop learning.
And once you get an idea of how to write the advertising copy, another key is consistency. If you only plan to hand out flyers one time, forget about it. Your advertising will fail or not do nearly as good then if you hand out flyers several weekends in a row.
Most customers need to see your ad about 20+ times before they realize they may or do need your lawn care service. That means you better plan on handing out your flyers for several weeks in a row.
Hope this points you in the right direction. Check out other articles within our blog for even more marketing advice.
Successful Lawn Business Strategies
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