Starting a Grass Cutting Business(Or Growing One): How To Get Word Of Mouth Advertising Working For You
Because word of mouth advertising is the most powerful, effective type of advertising there is. The catch is that it's the only kind you can't just buy. You have to first create it, stimulate it, and nurture it with effective and creative strategies.
The good news is that most of your lawn care business competition just takes whatever word of mouth advertising they get, but not you.
The truth is that you can exert a considerable degree of control over this type of advertising and marketing for your lawn business. Really.
How many things have you bought or places have you gone to because someone said their experience was sensational? You ever gone out for dinner to a restaurant because a friend said the burgers were "to die for"? The reason that word of mouth advertising is so valuable is just that -- someone else is doing the advertising and you genuinely trust their opinion.
Nobody wants to hear what you have to say for too long. Nothing you could ever say about you and your lawn maintenance business, no matter how well you say it, can have as much impact and credibility as something another person says about you.
Think about this. The commercials you see nowadays that either are or "look like" they are a testimonial of a real person talking about their experience with a product or service are quite convincing and are by far the most effective.
Do you want to know a strategy that stimulates your customers to talk about your lawn business?
Find or develop creative ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you and your business.
For example, most lawn care trucks and trailers are messy but you keep yours squeaky clean. Most lawn business owners don't care when their customer's birthdays are but you do by sending each customer a personalized card.
How does this correlate to real life?
Customer "A" phones up their friends shortly after receiving a birthday card from you and tells them they can't believe you're one of the few who rememebered. Then two of those people call to have you come and give them an estimate. All from just one simple card.
Every lawn service business owner can come up with ways to stand out from the crowd and stimulate word of mouth advertising.
I know of a lawn care business owner, for example, who quadrupled his customer roster in just 31 months without increasing his marketing budget. All he did was come up with numerous ways to improve his service and those changes were responsible for a boat load of word of mouth advertising.