Learn About and Understand Your Lawn Service Customers
Contrary to popular belief, your lawn service customers are not hard to figure out and impossible to understand. This is a flat out lie.
Customers are something you can learn about and understand.
You should research your customers and find out all that you can about them. Knowledge is power and it is also profits to you.
If you take enough time to sit down and think about your customer's buying behaviors, you'll come up with creative ways to fill your lawn care business with good, quality customers.
Noticed I said "good" customers. Those people who pay on time and refer others to you.
IT'S UP TO YOU
It's up to you to get stirred up enough to step out and begin to study your lawn service customers. From the moment they contact your business!
If it's their first time contacting you, find out where they saw your ad and why they called. Go from there.
If it's not their first time contacting you, thank them for returning and find out what compelled them to return.
THE MORE YOU KNOW -- THE BETTER
The more you know about your customers, the better it will be for your lawn service business. The more profitable you will become.
Prepare to win. Knowing and understanding your customers is preparing to win.
Start from when they first contact you and never stop learning. If you've already been in business for awhile, start today. Don't skip a beat. Start on your journey to understand your customers.
The more you know, the richer you will be because you will focus on the areas that have been bringing in your customers. You will leave the unprofitable avenues alone.
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